MDIA3005 Promotion for Social Change Term Three, 2025

发布时间：2025-10-21

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MDIA3005

Promotion for Social Change

Term Three, 2025

Assessment Task Two: Statement of Work

Below is the key information about the assessment task.

Due date	• The assignment is due by 11:59 p.m. on October 21, 2025. • Please note that the time is in Sydney time.
Deadline	• The deadline is the return of the feedback. No further submissions will be accepted after the deadline (in other words, after the feedback has been returned).
Weighting	• The assessment task is worth 40% of the final course mark.
Submission	• The assignment needs to be lodged through the Turnitin submission portal on the course Moodle site.
Word limit	• The word limit is 1,200 words. • You may go 10 percent over the limit if necessary (i.e., up to 1,320 words) without being penalised at the rate of one mark per increment of 10 words. • There is no penalty for going under the word limit. • Everything except the reference list counts towards the word limit.
Outcomes	This assessment task is aligned with two of the course learning outcomes. In completing it, you should be able to show that you can: 1. evaluate concepts relating to promotion and social change, and 2. design promotional collateral or activities for social change.

Below is further information about the assessment task.

Summary

This assessment task involves producing a statement of work for a social media promotional effort to bring about social change.

Details

Here are the steps you need to take in order to complete the assessment task successfully.

First, choose a social change that you believe needs to be brought about or achieved at the moment. The social change should respond to a current need or problem of some sort that has arisen within the northern hemisphere (i.e., somewhere above the equator) since the start of this year (i.e., since January 1, 2025). The need of problem can be small or large. It can have affected a limited number of people (e.g., a local community group or neighbourhood) or a significant number of people (e.g., a city or state).

Second, do some background research about the need or problem, as well as the social change required to address it. Choose an existing solution that has been proposed (in the news or in online commentary) to address the need or problem, or devise a solution of your own. The solution can be straightforward or complex; above all, it should be achievable or realistic.

Third, have a think about the components that you’ll need for your submission, which will be using social media to promote the solution to the need or problem. Use the following questions to think about the components, which will be covered in weeks one to three. What overall outcome will you be seeking to achieve (i.e., what will be the goal)? Which particular public(s) will you want to target? What will you want to accomplish (i.e., what will be the objectives)? What sort of creative approach or concept will you take (i.e., what will be your strategy)? Which tools will you use, or which specific activities will you need to undertake (i.e., what will be the tactics)? How will you measure whether the social change effort has been successful (i.e., which evaluation approach(es) will you use)?

Fourth, develop a statement of work for your social change effort (focusing on the solution to the need or problem). Draw on the course content from weeks one to three to develop your document, which should feature, at minimum, the following elements:

• a title page (featuring a title, your name, date, and the readership of the document),

• an introduction (that states the purpose of the statement of work, identifies the need or problem, notes the solution, and provides a brief overview of the structure of the statement of work),

• a background section (with further details about the need or problem, as well as the solution to it, along with any other contextual or supplementary information that might be useful for the reader),

• a section noting the goal (that is, the overall outcome of the promotional effort),

• a section detailing the objectives (that break down what the social media promotional effort will specifically seek to accomplish in achieving the goal),

• a section outlining the key public or publics (to which the solution is being promoted as part of the social change),

• a section describing the strategy or strategies (that is, the creative approach or approaches for achieving the objectives),

• a section outlining the tactics (that is, the specific activities or tasks, and tools, for making the strategy or strategies happen),

• an evaluation section (detailing the ways in which the success of the social media promotional effort will be analysed), and

• the reference list.

If you wish to incorporate other components into your statement of work – such as a timeline, a budget, milestones, Figures, an appendix, and the like – you may; those components are up to you.

Develop the statement of work as an independent professional communicator or a concerned community member (i.e., an activist). Feel welcome to note the role that you are adopting – i.e., independent professional communicator or concerned community member – on your title page. You won’t need to define or explain things like objectives, publics, strategies and tactics, but you will need to provide brief definitions or explanations of other background and theoretical or technical elements that you include in the statement of work that readers might not necessarily understand. The intended audience of the statement of work will be a general readership. However, you are welcome to write the statement of work for a different readership of your choice if you wish; just remember to note your chosen readership on the title page.

Fifth, submit your statement of work. You’ll find the submission portal in the assessment task two section of the course Moodle site.

Minimum requirements

This assessment task has minimum requirements. Your submission needs to:

• be a statement of work (and not some other text type or genre),

• be for the purpose of generating social change (featuring a solution to a problem or need),

• respond to a need or problem that has arisen within the northern hemisphere since January 1, 2025),

• feature at least one social media component,

• be comprehensible (i.e., be able to be read and understood),

• contain the minimum structural components (as outlined on the previous page), and

• adhere to academic integrity principles and, in particular, be free of plagiarism.

The outcomes for not meeting these minimum requirements are detailed in the marking rubric.

Formatting

Please remember to use 1.5-line spacing or double-spacing. Turnitin accepts most standard document types: Word (.doc and .docx), plain text (.txt), PDF, etc. It is best to submit this assignment as a PDF (because Turnitin sometimes distorts the formatting of Word documents slightly). (You’ll likely find it helpful to make use of the template provided in the assessment task two section of the course Moodle site.) It is best to submit work early in order to check to ensure that Turnitin hasn’t altered the formatting of your document (and, if it has, submit the assignment again in a different format ahead of the due date).

Advance feedback

Although questions will happily be answered about the assessment task, advance feedback will not be given about drafts, as this early feedback would be unfair to everyone.

Extensions

If you find that you need to apply for an extension, lodge an application through the central UNSW Special Consideration portal. (The link is: https://student.unsw.edu.au/special-consideration.) All applications need to be lodged through the portal, as individual teachers (lecturers and tutors) cannot give extensions. Please be aware that the Special Consideration team does its best to review applications quickly, but the turnaround times are usually three to five working days. Hence, you are strongly advised to start writing your reflection, if possible, while waiting for the team to send you the outcome of your application.

Meeting the due date and deadline

As mentioned on page one, the due date and the deadline are two different things. The due date is the time by which a piece of work should be submitted without penalty. However, it can still be submitted after the due date, though it will attract a penalty. (If a piece of work is late, but is covered by an extension or an academic adjustment, no penalty will be applied.) The deadline is the absolute final time by which a piece of work can be submitted. Here, the deadline is the return of the feedback; in other words, no further submissions will be accepted after the feedback has been returned. This applies to original assessment tasks and alternative assessment tasks, as well as extensions and academic adjustments. A notification will be sent to anyone who has not submitted ahead of the return of the feedback (to give anyone with an extension or alternative assessment tasks the opportunity to make a submission shortly before the deadline).

Generative artificial intelligence content

As the assessment task requires you to produce a statement of work for a social media promotional effort to bring about social change, it’s unlikely that you’ll be able to use generative artificial intelligence (AI) to obtain an existing statement of work. Indeed (and needless to say), you should always develop your own work and build your own skills in thinking, writing and research. At the same time, UNSW recognises that it is possible to use generative AI, such as ChatGPT, for tasks including simple planning assistance. As such, in line with the UNSW guidelines, AI can be used for simple editing assistance. Specifically, as noted in the course outline: “ In completing this assessment, you are permitted to use standard editing and referencing functions in the software you use to complete your assessment. These functions are described below. You must not use any functions that generate or paraphrase passages of text or other media, whether based on your own work or not. If your Convenor has concerns that your submission contains passages of AI-generated text or media, you may be asked to account for your work. If you are unable to satisfactorily demonstrate your understanding of your submission you may be referred to UNSW Conduct & Integrity Office for investigation for academic misconduct and possible penalties. For more information on Generative AI and permitted use please see here.”

Submission and completion

As with all assessment tasks, it is every student’s responsibility to ensure that work is successfully submitted in its correct format/version. After the due date, teaching team members won’t upload different versions of submitted documents. Not completing all assessment tasks will result in the awarding of a UF (Unsatisfactory Fail) grade for the course. All marks for all assessment tasks are provisional until the final course result is released. Assessment tasks cannot be re-taken or re-attempted once the final feedback for each has been returned. (In other words, it is not possible to have a second go at the assessment tasks.)

University five-day submission cut-off rule

Please keep in mind that the university has a five-day submission cut-off rule. In other words, all written assessment tasks need to be submitted within five days of the due date. Work submitted after five days does not receive a mark. As such, if you’re running late with your assessment task submission, be sure to: (a) keep track of the number of days after the due date, and (b) submit within five days after the due date. It’s better to submit something within five days, rather than nothing, in order to have the chance to pass the course. (Assessment task submissions by students with Special Consideration approvals and Equitable Learning Plans can be made after five days.)