5008 HRM Management and Leadership in Marketing

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Management and Leadership in Marketing

5008 HRM

This assignment is designed to assess learning outcomes:

Critically understand the differences between managerial and leadership tasks and function in marketing contexts

Understand how the application of effective leadership and management principles can enhance the performance of people and teams in work contexts.

Understand leadership, the dynamics of team leadership and their impact on employer branding. Examine the drivers of management behavior and the limits in which managers operate.

Indicative Content

●     Examine the relationship between leadership and management in marketing contexts.

●     Consider how leaders develop the team’s understanding of the business and marketing objectives.

●     An exploration of a range of leadership models including trait, contingency, situational, transactional/transformational, authentic leadership, and Leader=- member exchange (LMX).

●     Team dynamics, effectiveness, and the role of the leader/manager in marketing contexts.

●     Leadership ethics.

●     Examination of contextual influences and limits to management

●     Employer branding

Word Count

The word count is 4000 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations but excludes the references list.

How to submit your assessment

The assessment must be submitted by TBA 2025 at 11:59 PM (Singapore time). No paper copies are required. You can access the submission link through the module web.

●     Your coursework will be given a zero mark ifyou do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

●     Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

●     All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

●     The University wants you to do your best. However, we know that sometimes events

happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict.  If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at

https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

●     Students MUST keep a copy and/or an electronic file of their assignment.

●     Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study, you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts, or ideas and that you do not attempt to pass this off as your own work.

Doing so is known as plagiarism.  It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. If you have any doubts on plagiarism, please contact your module leader.

Self-plagiarism or reuse of work previously submitted.

You must not submit work for an assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been   published/submitted; you must reference it clearly. Identical pieces of work submitted concurrently will also be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system, and assessors are experienced enough to recognize plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later, please use APA 7th edition referencing, Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought.

Return of Marked Work

You can expect to have marked work returned to you within 3 to 4 weeks. If for any reason, there is a delay you will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally moderated only and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.