PS5009MKT Digital Business Coursework 2

Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: daixieit

PS5009MKT Digital Business

Coursework 2

Coursework2: Your Deliverables

• Slide deck

• Maximum 15 slides (excludes cover page, content page, list of references)

• 20-minute pitch

• Recorded video of each member presenting

• Compulsory for each member to present

• Submission process

• Upload to Blackboard Turnitin

• Due date for submission

• 3 Nov 2025, Monday, 2359h

Coursework 2: Group Presentation

• In this coursework, you aim to set up a new digital business

• Market Research

• Analyse the latest market opportunities, in-demand services, untapped gaps, etc

• Analyse the digital consumer’s buying habits and engagement behaviour

• Analyse the latest technology trends with regards to new digital businesses

• Synthesize the key findings together to create a new digital business opportunity

• New Digital Business Pitch

• Your team will pitch for a new digital business opportunity

• The pitch must clearly explain how it specifically addresses the key findings in the market research

• Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)

Market Research: E.g. of What to Do/Add

Important notes:

• The illustration I’ve provided is only a guide. It shows possible slide headers and examples of content you might include, but it is not a fixed template.

• Your group project may require different emphases or adjustments depending on your chosen digital business idea, the market you’re addressing, and the findings from your research.

• Treat this as a starting point for inspiration—feel free to adapt, expand, or reorganize, as long as you meet the coursework requirements:

• Pitch a new digital business opportunity

• Link it clearly to market research findings, and

• Show how it would work both operationally and from the customer’s perspective

• Ultimately, what matters most is that your slides communicate a clear, evidence-based, and persuasive pitch for your digital business.