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COMU1140 Multimedia Semester 2, 2025
发布时间：2025-10-15
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[COMU1140] Multimedia (St Lucia). Semester 2, 2025
Final Pitch & Portfolio Instructions
Final Project
This task involves working in a group, with each component submitted individually
• A 2-3 minute pitch, presented in class to your peers (2-3 mins for each person in the group)
• A media portfolio (submitted individually)
• Media Strategy Statement
• Peer assessment
Pitch: Students will work in the same groups for this assessment to create and pitch a transmedia storyworld or brand (either fictional or nonfictional) that exists across at least as many media platforms as there are people in the group and it must be transmedial. It can’t be the same plot told the same way across different media platforms. In other words, the storyworld elements distributed across different media platforms must respond to and capitalise on the medium specificity of each media technology they are paired with. In addition, your project must take into account and justify how it wants to treat the user and create pathways for user generated content. Your final pitch must meet the following criteria:
The group pitch should allot no more than 2-3 minutes per student and these will take place on campus.
At this stage, we are expecting you to gesture toward user engagement in your pitch and how you will foster active audience participation above and beyond just "following" or "watching." Please see the material covered on the course website for an idea of what participation is. This will also be covered in tutorials.
The final pitch must introduce what your storyworld is about, what your media platform is contributing to the overall idea, what kind of audience you have in mind, what opportunities they have for participation, how that participation is active not passive, and lastly, what you made and why.
Missing the group pitch without communicating with tutors beforehand and without appropriate reason will result in an automatic failing for your group component of the midterm. Please note that vacations or other work commitments are not acceptable excuses for missing this presentation date.
Portfolio: At this stage, the individual portfolio should be more robust and fleshed out, to be negotiated with your tutor in an ongoing manner. The portfolio should contain new media developed since the midterm that grows and pushes the project concept further. No stock images or templates or footage are allowed with the exception of music and websites. Students may also only use images made in this course, meaning past photographs from vacation do not count. Some people may decide to share credit for a jointly produced piece of media. If this is the case, then approach your tutor for further guidance on how to each get credit for the portfolio. Each person is responsible for submitting their own materials that they want marked on Blackboard. If there is a group produced output then each member of that group needs to submit the same item in order for it to be marked. All media must be newly made. You cannot repurpose old vacation photos for example.
Examples of acceptable portfolios include:
• One 5 minute podcast episode that is edited with sound (this may be shared among three students as their individual output).
• One 1 to 2 minute movie or television trailer (this may be shared among three students as their individual output).
• A series of 10 Photoshopped photographs. No stock images.
• A prototype of the product you are designing with packaging – all designed in the Adobe suite.
• Two designed book jackets with a front, back and spine design using the Adobe Creative Suite.
• Two pages of a graphic novel put together in Photoshop. All artwork must be original and cannot use an illustration programme that uses templates. I'd advise this option should only be for people with digital or hand-drawn illustration skills.
• A series of three new posters that are well designed in the Adobe suite.
• A website using Wix or another template generator but all images are original and made through the Adobe suite. If dreamweaver is used then just the homepage is necessary.
• An audio recording of a sound scape or scoring that is 2 minutes long and edited in Audition.
• A series of 8 hand-drawn illustrations that are altered through Adobe software. Please see your tutor beforehand if you want to do this. This should only be done by students who are highly skilled in illustration.
• One prototype of at least 5 screen shots of an app done in Indesign or AdobeXD.
• All social media accounts must include at least 15 new posts. 10 of the posts must include original and Photoshopped photography. The remaining posts can include graphics.
Where applicable, they must include an originally designed banner and logo. They must also include attempts to gain traction or accrue audiences in some shape or form.
Media Strategy Statement: In addition, the student provides a 500-word “media strategy document” to be turned in via Blackboard that describes the following:
• The rationale behind your submission and how it connects to the larger project to create a transmedial storyworld.
• The design decisions you made, how you thought about medium specificity.
• How you utilised the Adobe Suite - which software specifically did you use and what production steps did you take.
• If you used any AI tools, list them and explain how you used them - what steps did you take to ensure your work remained authentic and original?
• How you considered and fostered audience participation.
This can be placed in the same word document as the Peer Assessment. The statement should also detail how the project connects with the lecture and course material.
Peer Assessment: The student must write and submit a 300-word statement that addresses the group dynamics:
• How was the work divided within your team, and did this approach work well?
• Were there any issues with collaboration, and if so, how were they managed?
• What were your individual responsibilities, and how did you contribute?
• Did you need to complete any tasks assigned to others?
• What challenges did you face, and what might you do differently next time?
This should be handed in via word document alongside the media outputs.
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Recording of Oral and Practical Assessment
• All presentations will be recorded for marking purposes via recording facilities available where the assessment takes place (eg. ECHO360, Zoom, camera device)
• Recordings will be retained by the School of Communication and Arts for at least 12 months from the release of the final grade for the course.
• Recordings will be stored in a secure manner and will only be accessed by authorised school staff for the purposes of:
• Moderation of marking;
• Provision of feedback to the student(s) recorded; and/or
• Re-marking following a successful re-mark application
AI Policy
This task has been designed to be challenging, authentic and complex. Whilst students may use AI and/or MT technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their presented and project submission independent of AI and MT tools.
