MDIA1007 Digital Entrepreneurship - 2025

Assessment Details

Case Study

Assessment Overview

Students research an existing company and present findings in the form of a slide deck.

Word length/Duration: Strictly 10 slides

Percentage: 40%

Feedback via LMS

Course Learning Outcomes

· CLO1 : Explain the central role played by entrepreneurship in an era of rapid and ongoing industry change and digital disruption.

· CLO2 : Critically examine and apply approaches from lean start-up and design thinking.

· CLO4 : Apply critical entrepreneurial skills including pitch deck design, website building,

explainer video production, user/customer/stakeholder interviewing, assumption-testing, and pitching.

Detailed Assessment Description

AT1 involves researching an existing company and presenting your findings in a slide deck (similar to the pitch decks used in real-life start-ups).

What: A PowerPoint-style slide presentation (without animations) profiling a company whose founders used the lean start-up approach.

Overall weighting: AT1 is worth 40% of your final grade for this course.

When: This assignment is due at 11:55 pm on Friday, October 10, 2025.

Length: Strictly 10 slides (not counting Slide 1, the AI slide, or the References slide).

Individual or group submission? This assignment is an individual and not a group submission. Instructions

(1) Choose a company founded after 1990 that is now worth more than $A1 billion:

Spotify, Netflix, LinkedIn, Facebook, and Uber are obvious examples, but we love it when students look beyond the usual suspects!

(2) Download a Case Study Slide Deck template: You can find it on the course Moodle site.

(3) Create a 10-slide presentation addressing all the questions contained in the Case Study Slide Deck template.

Answer the slide one questions only on slide one of your submission, answer the slide two questions only on slide two of your submission, answer the slide three questions only on slide three of your submission, and so on. Remove the questions from the slides once you have finished answering them.

Pro tips

Feedback via LMS

Course Learning Outcomes

· CLO1 : Explain the central role played by entrepreneurship in an era of rapid and ongoing industry change and digital disruption.

· CLO2 : Critically examine and apply approaches from lean start-up and design thinking.

· CLO3 : Devise, launch, test, and iterate an original idea for a new start-up.

· CLO4 : Apply critical entrepreneurial skills including pitch deck design, website building,

explainer video production, user/customer/stakeholder interviewing, assumption-testing, and pitching.

Detailed Assessment Description

This assignment is based on the original start-up idea you and your team will devise and test over the term. AT2 has four main components, some of which are individual submissions and some of which are group submissions. Most components are completed over term.

1. Video Pitch (2-3 minutes, individual) - 30%

2. AT2 Report (600 words, individual) & completed Test Cards (short answers via template, group) - 40%

3. Two website landing pages with explainer videos (length not applicable, group) + landing page report (200 words, individual) - 20%

4. Leadership & Participation (short answers via template, individual) - 10%

Detailed information is provided on Moodle

Assessment Length See Moodle

Assessment information

See Moodle for detailed assessment instructions.

Assignment submission Turnitin type This is not a Turnitin assignment

Generative AI Permission Level

Assistance with Attribution

This assessment requires you to write/create a first iteration of your submission yourself. You are then permitted to use generative AI tools, software or services to improve your submission in the ways set out below.

Any output of generative AI tools, software or services that is used within your assessment must be attributed with full referencing.