38001 International Strategy

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Assignment/Coursework Remit

Assignment:

Read the Manchester United case study:

Please answer the three questions outlined below:

1.Using appropriate framework(s) critically evaluate the most important issues in Manchester United's external macro and micro (industry) environments that have shaped the company’s development? (30 points)

2. Using the appropriate framework(s) critically evaluate the internal environment (resources, capabilities, organisational culture, etc.) of Manchester United in order to identify its competitive advantages and disadvantages. Are Manchester United's competitive advantages sustainable? (30 points)

2. Using appropriate model(s) identify and critically evaluate the strategic choices followed by Manchester United during the period of this case study in terms of its competitive strategies, and the foreign market entry modes. Based upon your evaluation, what recommendations would you provide to Manchester United? (40 points)

Module Learning Outcomes:

In this assessment, the following learning outcomes will be covered:

1 Review the models and frameworks for the strategic analysis of international businesses.

2 Apply relevant tools, theories and concepts to identify contemporary strategic issues in international business.

3 Appraise the external and internal environments of international firms to determine appropriate strategies.

4 Demonstrate an understanding of strategy in the context of diverse global environments and within different types of organisations.

5 Develop strategic decision-making and cross-cultural skills for organisations operating in different areas of the world.