07 37999 International Business study analysis

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25-26 Assignment Remit

Module Learning Outcomes:

This assignment is designed to assess the following module learning outcomes. Your submission will be marked using the Grading Criteria given in the section below.

LO 1. Assess and critically evaluate the drivers and risks behind international business in the context of the complex nature of international business environment.

LO 2. Explain and review advances in international business theory.

LO 3. Appraise and compare different approaches to understanding international business.

Assignment:

Select one firm engaged in international business and develop a theoretically informed case study of some business challenge related to the company’s international activities. The business challenge that is selected should engage with a theme or themes covered in this module.

The report should include the following:

1) The selection process that you applied to identify this firm. This includes justifying the selection of this international firm and explaining the decisions that determined the selection process. This could be part of the introduction to the report or be covered in a separate section.

2) You should justify, explain, and clearly specify the thematic focus of your analysis. This must be linked to one or more themes covered in the International Business module, and you must explain why you have decided to focus on this theme or themes and how this is related to a real-world challenge being experienced by this company.

You should include a discussion of the approach that you have used to construct the case study analysis including a discussion of problems experienced and the quality of the evidence base. This is an account of the method, or methods used to develop this case study analysis.

4) A clear and structured account of the development and evolution of the firm’s international activities with a focus on the theme or themes that you have selected to explore. This section must include some data, for example tables or figures.

5) A theoretically informed analysis of the case. The better answers will justify the selection of the theory(s) used to analyze the case. The best answers will reflect on some of the problems experienced in applying theory in this manner. Does the analysis of this international business support the existing theory that you have selected, or does it challenge the theory? You must refer to the theory and approaches covered in this International Business module.

6) Reflect on any lessons that come from this analysis that would be relevant for business practice and any issues related to responsible business.

7) The better answers will also reflect on some of the problems of undertaking a case study analysis and identifying practice learning points for either practitioners (those involved in managing or advising international businesses) and policymakers, or for both practitioners and policymakers.

Notes:

i) This assignment is a form of ‘authentic assessment’ that is designed to encourage you to explore real-world challenges through the application of knowledge and learning.

ii) The expectation is that all answers will include at least 12 peer reviewed publications. Pay attention to the balance between drawing upon grey literature, or that which is not peer reviewed, and that which is peer reviewed.

iii) Ideally, the answer should follow the structure that is indicated in the marking grid, but with an introduction. The discussion of practice implications for managers and/or policy implications should form part of the conclusion. Any alternative structure needs to be explained and justified.