Assignment Title Ethical Evaluation of a Media Event

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Assignment Title: Ethical Evaluation of a Media Event

Example:

1) Coverage of the Israel-Palestine Conflict (Bias and Fairness)

2) Disinformation and Fake News During COVID-19 Pandemic (Truth and Deception)

3. Celebrity Privacy Violation by Paparazzi (Privacy and Exploitation) Objective: Analyze a recent media event by identifying ethical concerns and applying ethical theories to propose improvements for ethical media practices.

Instructions:

1. Select a Media Event: Choose a recent media event that involves ethical concerns in journalism, advertising, or social media (e.g., misinformation, bias, privacy invasion, sensationalism).

2. Analyze Ethical Concerns: Identify two ethical concerns present in the event (e.g., violation of truth, fairness, respect for privacy, bias, or public interest).

3. Apply Ethical Theories: Use Two Ethical Theories (e.g., Utilitarianism, Virtue Ethics, the Potter Box or Ethical Relativism) to analyze the ethical dilemmas faced by the media practitioners.

4. Propose Ethical Solutions: Based on your analysis, suggest ethically responsible actions that the media outlet or journalist could have taken. Your proposed solutions should be practical and align with ethical standards in the media.

5. Conclusion: Reflect on the broader implications of media ethics and how this analysis helps you understand the ethical responsibilities in professional communication.

Assignment Requirements:

● Word count: UNLIMITED words.

● Include references to relevant ethical guidelines (e.g., journalism ethics codes, advertising standards, or PR ethics).

● Use appropriate academic citation (APA Citation).

● Use Words

● Late submission and plagiarism including AI plagiarism NOT MORE-than 20%, if more it will deduct 30% from the mark.

Submission Deadline: WEEK 5 (19 September 2025)