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IS3167 Management and Innovation of E-business

发布时间:2025-05-16

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IS3167

Management and Innovation of E-business

1 .  what conditions enable smal lfirms trading standardised goods to benefit from global market participation through e-business investments? Provide a theoretical justification.

2 .  As a consultant tasked with designing an intermediary oriented marketplace, what factors would you  evaluate to advise  on  the viability of this strategy? provide a theoretical justification for your assessment.

3 .   How does ICT affect market structure regarding the role of intermediaries? Discuss its impact as both a factor in reducing the number of intermediaries and in enhancing the importance of intermediation in exchange processes. use network economic theory to support your answer.

4 .   Does the sharing economy, with its utilisation of under-used resources, provision offexible jobs, and affordably priced services, truly change the affected industries? Critically evaluate, using theory and examples.

5 .  what is the bullwhip effect, and how do ICTs mitigate its economic impact? Justify your explanation through transaction cost theory.

6.   In electronic markets , does the nature of competition lean towards oligopoly? Examine the circumstances that validate this perspective, utilising network economic theory as a basis for your argument. Include an example in your explanation.


1. Why is integration crucial in supply chain management, and how have recent shifts in retail, consumer preferences, and other factors heightened its uncertainty and complexity?


2. How do network economics principles guide the development trajectory of successful digital ventures? Illustrate the main concepts of network economics and their impact on competition within digital markets, supported by a pertinent example.

3. As a consultant tasked with designing a B2B strategy for a firm interested in launching a platform business, what factors would you evaluate to advise on the viability of this strategy? Provide a theoretical justification for your assessment.

4. Combining insights from transaction cost theory and network economic theory, explain how an intermediary can create barriers to entry that prevent its services from being disintermediated.

5. Theoretically discuss when control costs can be reduced by ICT. Give an example of two intermediaries which have been successful in reducing contracting costs: one that has mainly affected buyers and the other one has affected sellers.

6. Discuss how investment in cybersecurity can help companies gain competitive advantage in the digital economy. Justify your answer using transaction costs theory.