COHR 405 RESEARCH DAY 3: FAMILY BUSINESS BRANDING AND MARKETING

发布时间：2025-03-04

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COHR 405

RESEARCH DAY 3: FAMILY BUSINESS BRANDING AND MARKETING

EACH student should submit THEIR OWN copy of the completed worksheet to Canvas.

Marketing and

Expression of Family Involvement	Added Value or Downside
Company Overview: Provide a company name, industry, and a brief mission statement
Branding Approach: Decide how prominently family ownership will be featured in branding. Explain why you chose this approach.
Marketing and Messaging: Define the company’s slogan, key brand message, and target audience. How will you engage customers?
Competitive Positioning: Analyze competitors and describe how your company will differentiate itself.
Summarize the Final Pitch: 3-5 bullet points on key branding decisions.