MDIA2012 Promotional Cultures Term Two, 2024

Below is the key information about the assessment task.

Below is further information about the assessment task.

Summary

This assessment task involves applying theory from weeks one to three (inclusive) in order to produce a professional inquiry summary of a current promotional culture.

Details

Here are the steps you need to take in order to complete the assessment task successfully.

First, choose a promotional culture that you would like to analyse. In 2024, we are using Aotearoa New Zealand to select promotional cultures for this assessment task. This means that you need to select an organisation from Aotearoa New Zealand whose promotional culture you would like to analyse. The organisation can be large or small, new or old. If you’re unsure about your choice of organisation, check with your tutor (during one of the tutorials before week six).

Second, head to the organisation’swebsite. (Aim to access the local website, rather than an Australian version of the website. If the local website can’t be accessed, then access the Australian version of the website.) Immerse yourself in the organisation’s currently available, online content to begin your investigation of its promotional culture. This means that you need to look at the  organisation’s website, the videos that the organisation has produced, publications (such as brochures) published online, and soon. What sorts of promotion-related activities does the organisation undertake and what do those activities tellus about the organisation’s promotional culture? What sorts of promotional collateral or materials does the organisation produce and what do they, too, tellus about the promotional culture of the organisation?

Third, undertake your inquiry into the promotional culture drawing on the approaches covered in weeks one to three, especially using: (1) qualitative content analysis or thematic analysis and (2)   semiotic analysis. These two sets of approaches provide the fundamentals for your analysis.

Qualitative content analysis or thematic analysis will help you to identify what is in the content.

Semiotic analysis will help you to uncover meanings. Once you can see what sorts of things are in the organisation’s promotional culture, and what those things mean, you’ll have a much better understanding of the promotional culture.

Fourth, write the summary of your inquiry. In a nutshell, the inquiry summary provides the results of, or findings from, the analysis that you have undertaken. In line with real inquiry summaries (used in industry), your summary should have, at minimum, the following components:

•    a title page,

•    an introduction (that briefly states the purpose of the document, succinctly introduces the

organisation and promotional culture, notes the scope of the inquiry summary, states its

limitations in terms of the methods and data, and outlines the structure of the remainder of the summary),

•    a methods section (that succinctly outlines the methods used to undertake the inquiry),

•    a ‘discussion’ or ‘insights’ section (that will be the main or longest part of the document, discussing the different things that have been found in the inquiry), and

•    a reference list.

If you wish to incorporate other components into your inquiry summary (such as an appendix,a list  of figures, and the like),you may; those other components are up to you. Recommendations should not be provided in this summary. The intended audience of your summary is a general readership. For this reason, you’ll need to provide brief explanations or definitions of key terms or theories.

Fifth,submit your inquiry summary. You’ll find the submission portalon the assessment task two section (of the course Moodle site).

Minimum requirements

This assessment task has minimum requirements. Your submission needs to:

•    bean inquiry summary (and not some other text type or genre),

•    provide an analysis of a promotional culture of an organisation from Aotearoa New Zealand,

•    use currently available, online content in the inquiry (rather than old or archival content),

•    be comprehensible (i.e., be able to be read and understood),

•    contain the minimum structural components (for inquiry summaries, as outlined above), and

•    adhere to academic integrity principles and, in particular, be free of plagiarism.

The outcomes for not meeting these minimum requirements are detailed in the marking rubric.

Formatting

Please remember to use 1.5-line spacing or double-spacing. Turnitin accepts most standard

document types: Word (.doc and .docx), plaintext (.txt), PDF, etc. It is best to submit this assignment as a PDF (because Turnitin sometimes distorts the formatting of Word documents slightly). (You’ll

likely find it helpful to make use of the template provided in the assessment task two section of the course Moodle site.) It is best to submit work early in order to check to ensure that Turnitin hasn’t altered the formatting of your document (and, if it has, submit the assignment again in a different format ahead of the due date).