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BUSI3120-E1

A LEVEL 3 MODULE, SPRING SEMESTER 2020-2021

STRATEGIC INNOVATION MANAGEMENT

SECTION A

Choose to answer ONE question in this section.

1. What are some of the ways a firm can try to increase the overall value of its technology, and its likelihood of becoming the dominant design?

2. What are some of the reasons that established firms might resist the adoption of a new technology?

3.  Please explain what technology cycle is and how the dynamics in the technology cycle relate to the firms’ innovation and competition.

SECTION B

Choose to answer ONE question in this section.

4. When multi-national companies enter markets with weak IP regime like China, they really don’t have any effective method to protect their intellectual property. Do you agree with this statement? Please explain.

5. Why is it necessary to perform an external and internal analysis before the firm can identify its true core competencies? What makes an ability (or set of abilities) a core competency? Please list the core competencies of UNNC.

6. What factors should a firm take into account when deciding how centralized its R&D activities should be? Should firms employ both centralized and decentralized R&D activities? Explain.