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BUSI3120-E1

A LEVEL 3 MODULE, SPRING SEMESTER 2019-2020

STRATEGIC INNOVATION MANAGEMENT

SECTION A

Choose to answer ONE question in this section.

1.   What is dominant design? What determines whether an industry is likely to have one or a few dominant designs?

2.   Do you agree with the following statement? A winner-take-all market is good for consumers, complementors, and suppliers, but not so good for competitors. Please explain your reasons.

3.  Please use two figures to explain with text about 1) technology improvement S-curve and 2) technology diffusion S-curves.

SECTION B

Choose to answer ONE question in this section.

4. Being the first mover in a market always benefits the innovator company. Do you agree with this statement? Why?

5. What is appropriability? What are complementary assets? Please explain how appropriability and complementary assets can co-determine the innovator firm’s strategy before and after the emergence of dominant design.

6. If your company is considering developing a new technology, but not sure whether to go solo or collaborate with others, how would you analyse the situation and give strategic advice?