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COURSE OUTLINE

DPHU1004

Media Entrepreneurship

2022

1. Course Overview

Course Description

Entrepreneurship is a central component of economic activity and this has never been truer than in the current industrial climate of ongoing change and disruption. In this course, you will work hands-on to develop your own original idea for a start-up to develop the drive, initiative, knowledge, and skills required of contemporary media entrepreneurship.

Working independently, in teams, much of this course will focus on developing your own entrepreneurial projects to solve a campus-based problem for a niche market made up of students. We will explore and apply the principles of lean start-up and the design thinking process to develop and pitch a start-up idea. Students will learn and experience essential media and communication skills involved with entrepreneurialism, including web site building, explainer video production, interviewing, pitching, as well as how to transform failure into success through iterative processes. Needless to say, these are critical skills for success for all types of careers in the media sector, which has also been profoundly affected by continuous change and digital disruption. We will also engage with the UNSW Founder Program to start you on your entrepreneurial journey.

Course Contact Hours

Teaching mode: blended (online/face-to-face)

Indicative contact hours: 4

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

Course Policies and Support

It is expected that you are familiar with the contents of this course outline and the UNSW Global learning expectations, rules, policies and support services as listed below:

· Program Learning Outcomes

· Diploma Student Handbook outlining responsibilities and conduct

· Special Consideration

· Student Learning & Support Services

Course Scope and Relationships with Other Courses

DPHU1004 explores essential media and communication skills involved with entrepreneurialism to equip you with critical skills for success for all types of careers in the media sector. DPHU1004 complements parallel study in DPHU1003 News Fundamentals and DPHU1002 Public Relations and Advertising Foundation.

Presumed Knowledge

This course requires no presumed knowledge.

 

Course Learning Outcomes

The Course Learning Outcomes (CLOs) are what you should be able to demonstrate by the end of this course, if you participate fully in the learning activities and successfully complete the assessment items.

CLOs also contribute to your achievement of the Program Learning Outcomes (PLOs), which are developed across the duration of the Diploma Program. More information on PLOs is available under Policies and Support. PLOs are, in turn, directly linked to UNSW graduate capabilities and the aspiration to develop “globally focussed graduates who are rigorous scholars, capable of leadership and professional practice in an international community”.

The following table shows how the CLOs for this course relate to the overall PLOs and indicates where each CLO and PLO is assessed:

Course Learning Outcomes		Program Learning Outcomes	Course Assessment Items
On successful completion of the course, you should be able to:		This course helps you to develop the following Program Learning Outcomes:	This learning outcome will be assessed in the following items:
CLO1	Identify and recognize the role played by entrepreneurship in allowing industry and business to cope with ongoing change and digital disruption.	PLO 1, 2	Assessment 1
CLO2	Understand, execute, and critically analyse principles of lean start-up and design thinking toward the goal of launching your own start-up idea.	PLO 1, 2, 3, 4, 5	Assessment 1 Assessment 2A & 2B
CLO3	Implement, test, and evaluate a new original idea for a start-up business to gain insight and experience in launching a start-up.	PLO 1, 3, 4, 5, 6	Assessment 2A & 2B
CLO4	Recognize and implement essential media and communication skills to gain insight into the role of pitch deck design, website building, explainer video production, user/customer/stakeholder interviewing, assumption-testing, in pitching and launching a start-up.	PLO 1, 3, 4, 5, 6	Assessment 2A & 2B

2. Staff Contact and Communication

Course Convenor

Adina Stan

[email protected]

Communication with Staff

All questions or queries to do with course administration or course content MUST be posted on the Discussion Boards on Moodle (the learning management tool).

For other questions related to the course, please send your correspondence to the Course Convenor. Consultations will be offered for one hour per week on a drop-in basis. You are encouraged to seek help during these consultation times.

Please note that appropriately written etiquette must be observed when conducting any written communication with both staff and students on both Moodle and email. When sending an email to a staff member, you must use your UNSW Global student email and identify yourself clearly using both your student ID and your full name. Communications that use shorthand and “SMS” language are not acceptable. You must communicate in English.

3. Learning and Teaching

The lectures, workshops, and assessments have been designed to appropriately challenge students and support the achievement of the desired learning outcomes. A climate of inquiry and dialogue is encouraged between students and tutors and amongst students (in and out of class). The lecturer and tutors aim to provide meaningful and timely feedback to students to improve learning outcomes.

Learning Activities and Teaching Strategies

The course consists of 1 x 1.5 hr lecture and 1 x 2.5 hrs workshop.

Lectures

Lectures will be conducted online. You will also be expected to participate in the activities in the lecture which have been carefully designed to enhance your learning and understanding of the subject material.

The purpose of lectures is to introduce and explain concepts that are critical to the core themes of the course. In order to maximise the benefits of lectures, students are expected to read the relevant study materials thoroughly before attending lectures. Copies of the lecture notes will be available before the lecture for you to download.

Workshops

Workshops constitute the core learning experience of this course. Workshop activities, including discussions of your homework attempts prior to the class, build on the material discussed in lectures and are designed to help you understand and critically evaluate the course content.

Out of Class Study

A significant amount of your learning is expected to be achieved outside of class time. Lectures can only provide a structure to assist your study, and workshop time is limited. Both the course website and relevant textbooks/websites are accessible from the course website and offer an array of diverse materials to assist in your out-of-class study and revision.

A good study strategy for getting on top of each week's worth of material is as follows:

· Read the assigned readings and view videos recommended. View the lecture. Here the context of that week’s topics in the course, their relevance, and the important elements of the topics are identified and explained.

· After completing the above activities, and before the week’s workshop, attempt the workshop questions. This will help you identify issues that you can discuss and clarify in the workshop.

4. Course Resources

Student Resources

The website for this course is on UNSW Moodle.

Course Website

A course website will be maintained within the Moodle environment. You are required to have a student number and zPass to access this website. You must be enrolled in the course to access the website at Moodle. The website will contain important announcements, copies of lecture notes, the solutions to the weekly preparation and workshop questions and other material deemed suitable by the Lecturer-in-charge from time to time. We cannot place any material on the website that involves the use of student IDs or that which raises issues with respect to privacy. If you need help getting started or using Moodle then go to eLearning at UNSW.

Study Club and Course Consultations

UNSW Global offers weekly study club where students where peer leaders who have completed our programs can assist you to learn, make friends and have fun.  In Study Club you can:

· Complete your homework and assignment in a friendly place

· Learn about UNSW Life from peer leaders

· Get support from peer leaders and class mates

· Learn different study strategies

· Develop your independent learning skills and

· Improve your English

Each week, one of our course staff will be available for consultations, where you can drop in ask questions and seek clarification of content, assessment etc. Extra consultations will be scheduled for exam revision prior to midterm and final exams.

5. Course Schedule

Unit	Topic	Lecture	Workshop
1	Introduction to Media Entrepreneurship	Week 1	Week 2
2	Identifying opportunities: Understanding people's problems and unmet needs	Week 2	Week 3
3	Identifying Solutions: Solutions, not products	Week 3	Week 4
4	Testing your Ideas	Week 4	Week 5
5	Test Cycle One	Week 5	Week 6
6	Test Cycle Debrief	Week 6	Week 8
7	FLEXIBILITY WEEK (No classes are scheduled for this week)
8	Recalibrating your Start-up	Week 8	Week 9
9	Test Cycle Two	Week 9	Week 10
10	How to Pitch your Start-up	Week 10	Week 11
11	Pitch your Start-up	Week 11	Week 12
12	Course Summary and Conclusions	Week 12

6. Program Learning Outcomes

Students will apply disciplinary knowledge, creative thinking and critical enquiry to identify and evaluate professional communication practices and text, create a range of media items and communicate effectively in different contexts while exercising ethical judgement in relevant scholarship and practice.

Students will develop their capacity for self-leadership and independent learning as well as effective collaboration in teams encompassing diverse cultural and disciplinary affiliations.

UNSW Global places disciplinary knowledge and relevant capabilities at the core of its curriculum via six Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed throughout all coursework programs of the Diploma in Media and Communication.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Media and Communication course. They articulate what you should know and be able to do upon successful completion of your Diploma Program.

PLO 1: Scholarship

Situate and apply professional communication practices in the context of theoretical and conceptual knowledge about media.

PLO 2: Critical Thinking

Critically analyse and evaluate multiple perspectives of professional communication practices and text.

PLO 3: Creativity  

Show enterprise, initiative and innovation in the dynamic practices of professional communication.

PLO 4: Teamwork

Contribute to and collaborate effectively within a culturally diverse community of media professionals.

PLO 5: Ethics

Utilize ethically informed practices grounded in an appreciation of the cultural diversity of media audiences, media forms and media delivery contexts.

PLO6: Communication

Communicate effectively in a range of forms and delivery contexts.

7. Assessment and Feedback

The assessment and feedback strategy is based on the progressive inquiry and reflection on a creative problem, as well as regular iterative feedback on formative assessment tasks. Assessment is anchored around a project, which encourages students to apply tools and strategies to creatively address a problem scenario. 

Critical reflective practice is integrated into the creative process, at individual and collaborative levels, with project work presented as a team. Teamwork is a core component of the assessment strategy.  

In order to pass this course, you must:

· achieve a composite mark of at least 50 out of 100

You are expected to attempt all assessment requirements in the course.

Assessment tasks*	Weighting	Due Date**	Feedback
Assessment 1 (Individual) Case Study Analysis	40%	Week 4	Tutor feedback via Moodle Turnitin
Assessment 2 (Group) Start-up Proposal and Entrepreneurial Project 2A – Video Pitch   2B – Start-up Proposal Portfolio	Total – 60%   30%   30%	Week 11   Week 12	Tutor & peer feedback in class & via Moodle Tutor feedback via Moodle LMS

 

*For more information regarding the assessments, including assessment rubrics, please refer to the Assessment Guide via Moodle.

**Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-zone, you can use the time and date converter.

8. Course Evaluation and Development

Feedback is regularly sought from students and continual improvements are made based on this feedback. At the end of this course, you will be asked to complete the myExperience survey, which provides a key source of student evaluative feedback. Your input into this quality enhancement process is extremely valuable in assisting us to meet the needs of our students and provide an effective and enriching learning experience. The results of all surveys are carefully considered and do lead to action towards enhancing educational quality.