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BUS 200 – D100

Business Fundamentals

Summer 2022

Course Overview

This introductory course will explore the fundamentals of modern business and organizational management. Working with case studies and theories, students will build upon the basics of profit and loss, as well as integrate advanced aspects of business models, innovation, competitive advantage, core competencies and strategic analysis. This course assumes no prior business knowledge.

Objectives

Working individually and in teams, the goals of this course are to enable students to:

· obtain basic business knowledge;

· obtain a holistic understanding of the foundational concepts of organizations;

· formulate and communicate ideas in a clear, concise, compelling, and evidence

based manner;

· contribute collaboratively and effectively to complete a team project; and

· understand the elements of business strategy and strategic analysis.

Course Structure

The course will be delivered using a blended approach of synchronous and asynchronous components. There will be live sessions at the scheduled course time. Students are expected to attend and participate as required in all class activities. Absenteeism will affect your grade.

This course will consist of a mixture of live and pre-recorded lectures, case study discussions and analysis, small group exercises, group and individual assignments, a midterm, and final exam.

(See Learning and Assessments below for grade breakdown).

Learning Management System, Videoconferencing, and communication

· Canvas (http://canvas.sfu.ca) will be used for course content delivery and disseminating information as well as class materials. Blackboard Collaborate Ultra may also be used.

· Zoom http://sfu.zoom.us will be used for office hours if needed.

· SFU student email addresses may be used for communications. It is your responsibility to check your SFU email and the course website frequently.

This course may use SFU’s officially supported digital proctoring systems to collect information under the authority of the Freedom of Information and Protection of Privacy Act (R.S.B.C. 1996, c.165) and the University Act (R.S.B.C., 1996, c. 468). It is related directly to and needed by the University to protect the integrity of the assessments. The information will be used by the section instructor and Teaching Assistants to review student activity during exams or other assessments for the purpose of confirming students are following assessment rules. If you have any questions about the collection, use and disclosure of this information please contact the Academic Director of the Beedie School of Business.

Book(s) and Materials

Textbook

Required: Course textbook:

Business Essentials. Ebert, Griffin, Starke & Dracopoulos

9th Canadian Edition.  Pearson Canada.  ISBN-13: 978-0-13-266672-5

Students are expected to read the chapters covered in the lecture that week before class.

Note: The exercises in Pearson’s MyBizLab online platform are not a required component for this course but will provide you with valuable resources to aid in learning, understanding, and applying the course concepts. The electronic textbook is required (old editions are not recommended).

Reading List

You will need to access the Harvard Business review (HBR) articles listed below and available online through the SFU Library. They will not be provided by the instructor.

· Drucker, P. F. (2005). Managing Oneself. Harvard Business Review, 83(1), 100-109.

· Goleman, D. (2004). What Makes a Leader? Harvard Business Review, 82(1), 82-91.

· Levitt, Theodore (2004). Marketing Myopia Harvard Business Review, 82 (7-8), 138-149

· A number of additional readings may be assigned to you which are available electronically through the SFU library or external public sources.  These readings will be made available through Canvas.

Technology Requirements

· A computing device with a functioning camera and microphone for videoconferencing and live assessment monitoring/proctoring.

Learning and Assessments

Assessment summary

Evaluation in the course will be based on a combination of group and individual work.

The grade distribution for this course is not fixed. Grading is based on rank order performance relative to your peers, and the cut-offs for the various letter grades will vary depending on how the class as a whole performs.

Canvas Quizzes (5%)

Most weeks you will write a quiz on the chapter to be covered in class that week in Canvas. Canvas is the course learning management system found at: https://canvas.sfu.ca.

Quiz completion is due before the start of the class and each quiz will include 10 questions. You will have two 20-minute attempts to complete the quiz and will receive the highest grade of the two attempts. There is no opportunity to write quizzes after the deadline.

Individual Assignment (10%)

This assignment is designed to have you apply what you’ve learned in the first half of the course to a real-world situation.

Select an industry category that you are interested in by Week 2. Options include education, health care, natural resources, real estate, technology, and transportation.

Pick a newspaper or journal article from a credible source published in the last 3 -6 months that relates to the industry you selected. Example sources include: The Economist, The Globe and Mail, The Wall Street Journal or The New York Times.

Choice of article is important. This is an individual assignment, select a unique article that is of interest to you.

Apply at least 2 concepts from the course. Explain how these ideas relate to the article and why it’s important. This paper is intended to help you start thinking about how course concepts translate into the business world. Prepare a two-page report on the article you selected. The report must include:

· Facts – details from the article and the course textbook

· Rationale - an opportunity for you to demonstrate and explain how topics in the course can be applied to a real-world example

· Personal reflection – the ability for you to share why the topic is important and what you learned (See Canvas for questions)

· Provide a working link to, or PDF copy of the article

Report Format: Title page must display your name, student number, course number and section, and the assignment title (title page is not included in the page limit). For this two-page report, use 1.5 spacing, Arial 12 pt. font, one-inch borders. Citations in APA format. References are not included in the two-page limit.

Report Submission: This assignment is individual. Upload a soft copy of the completed assignment to Canvas by the stated due date. The assignment must be in the form of a PDF document named as follows: Student Name and Number-A1.docx. For example: Jane Smith 301012345-A1.pdf

In-Class HBR Assignments (15%)

There will be three (3) in-class assignments based on the reading list [Harvard Business Review (HBR) articles] that you are required to read prior to class.

In small groups you will undertake rotating roles for each of the three in-class assignments, eventually covering all three of the following by the end of the term:

1.    Presenter

· Role:

o Background of the article [author(s), publication date/history, etc.]

o High-level summary/overview of the article

o Explanation of the main/key points of the article

· Assignment Deliverables:

o 5-minute in-class presentation

o 2-page report submission (additional cover page required)

2.    Discussant

· Role:

o An assessment of the article’s main points (strengths and weaknesses) and/or a critical analysis of its content

o How the article may be useful in today’s business world

o New or current example(s) or practical application(s) not already present in the article

· Assignment Deliverables:

o 5-minute in-class presentation

o 2-page report submission (additional cover page required)

3.    Audience

· Role:

o Prepare 1 unique question per team member to ask the presenter and/or discussant groups after their respective in-class presentations

· Assignment Deliverables:

o 5-minute in-class audience Q&A session

o 1-page report listing all of the questions from each group member compiled together (additional cover page required)

During class, the three groups (each representing one of the above roles) will present their parts to one another.

It is your responsibility to access the article(s) through the SFU Library; articles will not be provided by the instructor.

· Assignments are evaluated on a marking rubric provided with the assignment.

· The schedule of assignments is provided in the table below.

o Softcopies of assignment deliverables are due 30 minutes prior to class.

o In-class presentations of the assignment deliverables will take place at the begging of the designated class.

Team Project (15%)

This is a team assignment. You will work in small groups. All team members must contribute equally. You must pick a Lower Mainland-based small business (or, a single location of a large business – for example, a specific McDonalds location in Burnaby).

As a team, you will analyze a case and provide recommendations to specific questions. Groups will present their findings in the last week of class. More details and the questions will be distributed in Week 5. The goal of this assignment is to help you learn about business, apply course concepts to real life scenario as a team, and to develop team-building skills. There are two parts to the team project:

Case Analysis and Recommendations

You will develop a thorough understanding of a business(es) through an in-depth analysis. You will answer a set of questions and provide your recommendations based on this analysis. Your analysis and recommendations should be based on course materials and concepts. Each group will provide a formal presentation during the last week of class.

Submission Requirements:

Your team will submit one document for each of the two parts of the assignment. Only one submission per team is required. Each document consists of the following:

· Title sheet: Title (e.g. “Team Project”), course number and section, instructor name, team number, student names and student ID numbers, and word / slide count

· Body of the report / presentation

· References

· Appendices (if applicable)

Format:

• Part 1: 750 Word limit report (due in Canvas)

• Part 2: Groups present in class to a TA or the Instructor with no more than a 15 slide PowerPoint. Schedule for each group will be posted in Canvas. The presentation should be no more than 10 minutes long plus 1-2 minutes for questions (if any).

• The 15-slide limit excludes references, appendices, and title slide.

• Citations in APA format.

Report Upload:

Convert each document to PDF file format and upload to Canvas by the stated due date (one report per team). Please use the following file naming convention: Bus200_Team_Project_Part#x_Team#x. Your assignment must be handed in by the due date to avoid late penalties.

Peer Evaluation Process:

In today’s business world, successful teamwork is critical. The team project assignment represents a chance for students to develop teambuilding, project management, and communication skills. It is expected that each team member will contribute a fair amount of effort to the team project. All team members are also expected to support each other in order to complete their project successfully.

If there are any problems in a team (e.g.: free riders, team members being chronically late), the team members should first try to resolve the issue themselves; if the problem is not resolved, only then should the team make the instructor aware of the issue. Do not wait too long to try to resolve problems – if you are in doubt, bring up the issue (respectfully) rather than waiting to see if it will sort itself out. I also suggest that your teams meet often as this helps teams work together effectively.

Each team member will complete a peer evaluation form for their group after the final presentation is complete. While it is standard course policy for all members of a team to share the same grade for a team assignment, the instructor will determine any applicable individual grade adjustments for the team project based on the available information.

The online peer evaluation form will be circulated after all submissions are received and will be due by the final week of class.

Midterm Exam (25%)

A closed-book examination that draws on material from Chapters 1 through 5 (inclusive) and from the material discussed in lectures. Questions may also be taken from relevant HBR articles. The midterm exam will be held during the regular lecture time (see schedule below). You can expect approximately 30 multiple choice questions and 4-5 short answer questions (TO BE CONFIRMED and SUBJECT TO CHANGE).

Final Exam (30%)

An examination that draws on all course material, with a focus on material after the midterm. Questions may also be taken from the assigned HBR articles. The final exam will be scheduled as per SFU’s examination policy. Further details to come.

Academic Integrity

All members of the university are expected to uphold the values of academic integrity: honesty, trust, fairness, respect, responsibility, and courage. SFU considers any act of falsification, misrepresentation or deception to be destructive because it is unfair to students who pursue their studies honestly, it compromises the worth of other’s work, and ultimately prevents students from meaningfully reaching their own scholarly potential.

Source: http://www.sfu.ca/students/academicintegrity.html

You are responsible for your own academic conduct as it affects the University community. Academic Dishonesty, in whatever form, is ultimately destructive of the values of the university and to you, your peers, and your friends. It is destructive because it is unfair to everyone who works hard and pursues their studies honestly, it compromises their work, and ultimately prevents students from meaningfully reaching their own academic potential.

All academic dishonesty activities that involve any assessment in this course will be pursued and penalized to the maximum extent allowable under SFU academic conduct policies and procedures. This could include a maximum score of zero for the assessment, a grade of F for the course, or a designation of FD (Fail with academic discipline) on your transcript. All incidents will be reported to the Academic Director of the Beedie School of Business and to the SFU’s Academic Integrity Office.

DON’T RISK IT. It’s not worth it!

Students are responsible to familiarize themselves with academic conduct policies and procedures. Some additional resources:

· What is Academic Dishonesty? https://www.sfu.ca/students/academicintegrity/what-is-it.html

· SFU Academic Honesty and Student Conduct Policies:

o SFU Student Academic Integrity Policy: http://www.sfu.ca/policies/gazette/student/s10-01.html

o SFU Student Conduct Policy: http://www.sfu.ca/policies/gazette/student/s10-05.html

· Student support resources and services: https://www.sfu.ca/students/academicintegrity/student-resources.html

Course Policies

Assignment Re-Reads

If you feel something was missed in the grading of your work, please review the assignment rubric carefully and write a summary of specific grading criteria which you consider that you met and were not marked accordingly. Submit this via email, with your graded assignment attached. If you request a re-read:

· Your assignment may be read and graded by either a TA or the instructor.

· Your resulting grade may be higher or lower than originally marked.

· The resulting grade will be final and not subject to further revision.

· Request for re-reads will only be considered if received via email within one week of receiving the mark for an assignment.

Class Expectations

1. Preparation. It is expected that you have will read the assigned chapter before coming to class and will actively participate. It is each student’s responsibility to understand what is required and to complete the necessary readings or other preparation as directed.

2. Punctuality. Being on time and ready to start at the stated class time is expected. Punctuality is important, if you are late for an assignment and the activity has started, you will receive a “0” for that particular assignment.

3. Contribution. Students are expected to contribute during class discussions in order to enrich the learning experience for everyone. However, individual students should not monopolize or dominate discussions, or intimidate others from contributing. When someone is talking, it is expected that everyone will listen.

4. Cell Phones. Your phone should be on silent (vibrate turned off) and should be put away. Do not use your phone in class unless specifically instructed to do so. Do not text or browse the web.

5. Laptops. Close down your e-mail browser, IM, text alerts and all social media channels.

6. Late Submissions. Assignment due dates will be displayed on Canvas. Late assignments will lose 15% of their grade if submitted late on the due date. Assignments will lose 25% if submitted the day after the due date, 50% if submitted two days late, and 75% if submitted three days late. After the third day a grade of 0% will be assigned. These are firm policies. In exceptional circumstances (major illness, family bereavement), students must contact the instructor prior to the assignment due date. All assignments are to be handed in in a professional format using standard word processing software. One key rationale for these guidelines is to help students develop professional habits that will be valuable throughout their careers.

7. Absences/Extensions. The course policy default is that there will be no make-up work provided and no extensions to deadlines. Exceptions are pre-approved circumstances (e.g.: illness, family bereavement).

7. COVID-19 Protocols:

· Stay home when sick. People who are symptomatic are expected to take the online BC COVID-19 Self-Assessment Tool and follow the instructions: https://bc.thrive.health/covid19/en.

· Vaccine pop-up clinics are available at SFU: https://www.sfu.ca/students/support/vaccination-clinics.html

· Non-medical masks must be worn by all students in the classroom unless someone has an approved exemption.

· Students can obtain disposable masks from Student Central in Burnaby and at the info desks in Vancouver and Surrey.

· Student requiring mask exemptions in the classroom due to medical or psychological conditions can contact the Centre for Accessible Learning (CAL) at [email protected] for assistance. Students requesting mask exemptions on other protected grounds should contact the Office of Student Support, Rights and Responsibilities (OSSRR) at [email protected]. Students who cannot wear a mask are encouraged to practice physical distancing where feasible.

· Instructors are not required to wear a mask while teaching if they are able to maintain a two-metre distance from students.

· If you are self-isolating, you are encouraged to reach out to [email protected]. Student Services has developed a cross-functional team to assist students with academic concerns, accommodation, physical/mental health or any other concerns.