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Research Methods for Fashion Business (FU001849)

Title / Cover Page (not included in the word count)

Course name, unit title, Student ID number, originality statement

Chosen topic from options

Your research question or statement as the title

Accurate word count

An Abstract (not included in the word count but approximately 200 words)

A summary of your topic, why it is relevant, your research gap, methodology, primary

research approach and findings including references if appropriate

Content's page (not included in the word count)

Clearly list items / topics included and indicate page number on which they are in the report List of tables

List of figures

NB: page one comes immediately after the contents page or the list of tables/illustrations. Each section and sub section are numbered e.g., 1. Introduction 1.1, 1.2… .

Rationale / context for the research (300 words)

An explanation of how and why you chose your research question

Presentation of the current macro and micro-environment or future trends that justify the

proposal of the research topic and define your question

Literature review (700 words)

Critical evaluation of key texts and studies that define, explore and evaluate what is

currently known about the topic as defined within the contextual framework

This section should be split into three or four sub sections that each have a subtitle and are

numbered

Each topic should be researched using secondary research (books, academic journals,

Mintel, journalism articles and other library databases) as appropriate

Aim and objectives for the research (200 words)

Aim and objectives table, as developed in seminars

Identification of the ‘knowledge or research gap’ and opportunity

The objectives (maximum 3) must relate clearly to the single aim

Methodology (500 words)

Refer to the ‘Research Onion’ (Thornhill, Lewis & Saunders 2019) Statement of top-line research philosophy, approach, strategy, data analysis Ethical considerations

Research design including quantitative survey and any qualitative ‘discussion guide’ or

interview template

Sampling methodology

Limitations should highlight any points that invalidate your findings

Research Findings (800 words)

Primary research (including statistical analysis as appropriate)

This section should include data analysis of your primary research

Should be structured to show how you have answered your aims

Discussion points linked to secondary research

Overall Conclusions & recommendations (500 words)

Sum up the key points from your findings

This section should be used to bring the report to a close and confirm how the task has

been achieved

Clearly demonstrate that you have answered your objectives

Links to secondary research (literature review) must be included

Suggest opportunities for further research

Appendices: (no word count from this point forward)

The appendix should contain supporting information for items/topics presented and

discussed in the report requiring further detail. This includes evidence of primary research undertaken to support the work such as questionnaire template and findings from all research, SPSS statistical analysis data (if used), transcripts, visuals etc. and any other research findings and a full bibliography. Ethics forms. And Consent Forms

Reference List:

A reference list itemising all sources cited in the report must be presented at the end of the report The reference list should follow cite-them-right (Harvard Style formatting i.e., alphabetical