BUSAN205 Check Your Understanding Topic 1
Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: daixieit
BUSAN205 Check Your Understanding
Topic 1
A Kiwi beer manufacturing company has just entered the Australian market. The company is interested in finding out about the sorts of people who buy beer so that they can develop an Australia-specific marketing strategy for their product. The company has employed you to investigate the characteristics that affect the demand for beer in Australia, so that the appropriate marketing strategy is employed. You have data on 200 Australian adults to use in your analysis. Below is the summary statistics on how much the people in your sample spent on beer in the last 12 months (in dollars).
|
Beer expenditure |
|
|
Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count |
234.0817 26.57069 0 0 375.7663 141200.3 6.690425 2.309829 2143.218 0 2143.218 46816.34 200 |
(a) What do you learn about the annual demand for beer in Australia?
You next split your data by gender to see whether there is a difference in beer expenditure by gender:
|
Beer Expenditure ($ per annum) |
Females Males |
Total |
|
|
0 1- 100 101-500 501- 1000 More than 1000 |
61 5 17 9 2 |
45 4 29 22 6 |
106 9 46 31 8 |
|
Total |
94 |
106 |
200 |
(b) What proportion of your sample is male?
Having taken BUSAN205, your boss think that you can get more insight from your data by presenting a pivot table in % of column format, which is given below:
(i) Interpret the values in the first row of your % of Column table (the row corresponding to “0” beer expenditure).
(ii) Why is a % of Column table useful in this case?
2022-04-08