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Assignment 2

Essay topic. Choose one of three topics to research and write a 1,500 word essay.

1)    McQuail and Deuze (2020, p. 460) describe the concept of audience as complicated and illusory. Why? Draw on course theory from week 1-4 in order to substantiate your answer and to identify the ramifications of theorising ‘audience’ for public relations and/or advertising practice. 

2)    Fill and Turnbull (2016, p. 13-15) state that engagement with marketing communications results in thinking and feeling audience responses that lead to tangible actions. Engage with at least two of the course theories from week 1-4 in order to explain how persuasive public relations and/or advertising achieve engagement. 

3)    Nathalie Maréchal (2018) states that targeted advertising is the lifeblood of the mass forms of media of today and she asserts that this is killing the internet and ruining society. Is she exaggerating? Draw on course theory from week 1-4 in discussing the pros and cons of targeted advertising for both marketers and audiences?

You will be assessed on:

Your ability to address the chosen question

The appropriateness of your argument

Critical depth and balance of your argument

The level and breadth of your investigation into course scholarship on the subject

The level and breadth of your investigation into other scholarship on the subject

The citing of at least 6 academic sources (for a pass in this criteria)

Clarity of writing style, grammar and spelling

Appropriate referencing system used throughout the essay and in the bibliography (Harvard referencing with page numbers).