Module Code: MGT376

Coursework Code: 1

Module Title: International Business

Date Available: 17 Feb 2026 (subject to confirmation, depending on the external moderator's review)

Submission details: Wednesday 20 May 2026, 12pm (noon).

Electronic submission only through Blackboard.

You can submit your assignment multiple times to the submission link on the module Blackboard site. Each time you submit you will receive a Similarity Report. You can check this and improve your referencing before the final deadline. After 3 submissions you will need to wait 24hrs before you receive a new report. Please note: each new submission replaces any previous submission. It is not possible to retrieve a previous submission. Your final submission must be made before the deadline to avoid late penalties.

You should note that the time of submission is taken from once the document has been successfully uploaded and confirmed – this may take more than five minutes during busy periods. Late penalties will be applied to any work submitted from 12.01pm on 20 May 2026 onwards. Details of how to calculate a late penalty can be found in your programme Handbook. It is your responsibility to ensure the correct document/file has uploaded successfully.

When submitting students must:

1. Include a completed cover sheet (available from Blackboard (MOLE))

2. Use ‘Student Number, MGTXXX-1’ (e.g. 190011001 MGT376-1) as the document’s file name and also as the Assignment Title in Turnitin.

Contribution to Final Mark for Module: 100%

Maximum Word Length: 3000

Unless otherwise specified, the word count is for the main body of the text and ignores the reference list and appendices.  If you exceed the word length you will be penalised.  For details see the Management School Handbooks.

Please note that SUMS does not have a word count tolerance - it is a stated maximum as outlined above.

Requirements:

This is an individual course assignment. You are required to write a well-researched essay (see the following links on how to prepare and structure an essay https://www.sheffield.ac.uk/ssid/301/study-skills/writing/structure-planning, http://www.sheffield.ac.uk/ssid/301/study-skills/writing/academic-writing/planning-structure, & https://prezi.com/wcvdp88w7hee/essay-structure-and-planning/?utm_campaign=share&utm_medium=copy) on the following subject:

Identify a multinational enterprise that has succeeded in offering its product/service in a number of international markets. Drawing on relevant theories and empirical evidence, examine the company’s current global operation and provide analysis, conclusions, and recommendations with respect to the questions outlined below.

Discuss the following questions:

a. How and why does globalisation matter for the company’s foreign investment and operation?  

b. How does the company leverage its resources and capabilities in the process of internationalisation?

c. In your opinion, what are the relevant challenges for your case company moving forward? Suggest ways that you believe the case company may address those challenges?

Assessment Criteria

<40% (Fail)

40-44% (Pass)

45-49% (3rd class)

50-59% (2.2)

60-69% (2.1)

70-79% (1st class)

80% and above (1st class)

Criteria 1: Ability to describe key perspectives, themes and concepts of international business (25%)

Is not able to identify key perspectives, themes and concepts in the subject field. Comments are vague/general/ irrelevant

Limited ability to describe some perspectives, themes and concepts in the subject field. May be contain errors and inaccuracies and irrelevance.

Adequate ability to describe some perspectives, themes and concepts in the subject field. Will lack range and development.

Satisfactory ability to describe key perspectives, themes and concepts in the subject field demonstrating a broad understanding but will lack depth.

Good ability to describe key perspectives, themes and concepts in the subject field. Knowledge will be accurate and detailed across a good relevant range.

Excellent ability to describe key perspectives, themes and concepts in the subject field. Clear and detailed knowledge recognising complexity and nuance.

Outstanding ability to describe key perspectives, themes and concepts in the subject field. Knowledge will be clear, detailed, recognising complexity and the relevant context of how these developed

Criteria 2: Ability to demonstrate the relevance of perspectives, themes and concepts to management practice (25%)

Is not able to demonstrate the relevance of perspectives, themes and concepts to management practice. Comments are vague/general/ irrelevant

Limited ability to demonstrate the relevance of perspectives, themes and concepts to management practice. Will make relevant links but comments will be confused and/or inaccurate.

Adequate ability to demonstrate the relevance of perspectives, themes and concepts to management practice. Comments will be relevant but undeveloped.

Satisfactory ability to demonstrate the relevance of perspectives, themes and concepts to management practice. Clear links will be made and support given, though it may only be descriptive.

Good ability to demonstrate the relevance of perspectives, themes and concepts to management practice, with some evidence of a critical engagement with the literature

Excellent ability to demonstrate the relevance of perspectives, themes and concepts to management practice, demonstrating critical evaluation and insight.

Outstanding ability to demonstrate the relevance of perspectives, themes and concepts to management practice with systematic critical evaluation and integration into the argument.

Criteria 3: Critical analysis and argument (30%)

No critical analysis or argumentation. No use of literature to support analysis.

Basic analysis and argumentation. Minimal literature used.

Some analysis and argumentation, supported by limited literature.

Satisfactory analysis and argumentation. Evidence of literature to support analysis.

Good critical analysis and argumentation with clear evidence of critical thinking and arguments to support analysis.

Excellent critical analysis and argumentation. Insightful critical thinking with the ability to question accepted approaches.

Outstanding critical analysis and argumentation. Systematic evaluation and questioning of accepted approaches, fully supported by the literature.

Criteria 4: Ability to communicate in an appropriate, way for the purpose/audience - structure/ fluency (10%)

No ability to communicate in an appropriate and professional way. Writing lacks clarity and contains many errors (e.g. in spelling/punctuation/ grammar) demonstrating a limited awareness of the nature of appropriate, professional communication.

Limited ability to communicate in an appropriate, professional way. Writing demonstrates limited organisational skills and contains frequent errors, e.g. in spelling, grammar,  punctuation or sentence construction

Adequate ability to communicate in an appropriate way for purpose and/or audience. Clarity of writing may not be sustained and there and there will be errors, e.g. in spelling, grammar,  punctuation or sentence construction

Satisfactory ability to communicate in an appropriate way for the purpose and audience. There will be a structure but writing may contain some errors, e.g. in spelling, grammar,  punctuation, sentence construction, which limits clarity overall

Good ability to communicate in an appropriate way for purpose/ audience. Written communication is clear and allows arguments/ purpose to be understood. Can still contain occasional errors but these do not hinder understanding.

Excellent and appropriate communication which is clearly directed at the audience and is specific to the purpose.

Outstandingly appropriate and engaging writing which demonstrating an awareness of complexity

Criteria 5: Ability to professionally format and edit (10%)

No ability to follow requested formatting or referencing style

Limited ability to format and edit work. Has many errors in formatting and/or referencing is inaccurate or incomplete

Adequate ability to format and edit work. Formatting will follow the requested style, though may have errors. Referencing will be inaccurate or incomplete

Satisfactory ability to professionally format, edit and reference consistently following requested style. There may still be occasional errors.

Good formatting and referencing that consistently follow requested style. Professional editing demonstrated by consistent good practice.  

Excellence in terms of highly professional formatting, presentation and editing, with very well curated content, creative use of visual aids and precise referencing.

Outstanding formatting, presentation and editing, with expertly curated content, creative use of visual aids and excellent referencing.

Referencing: you must reference your work correctly using the Harvard method.  Failure to do so will result in the deduction of marks and possible proceedings under the University's Regulations on the Use of Unfair Means.

Independence of working:

You are reminded of the University's Regulations on the Use of Unfair Means and academic integrity which are outlined in the School's Handbooks.  If there is a suspicion that your work is not your own and that you have used unfair means or there is suspicion of a breach of academic integrity in writing this assessment, then you may be referred to our unfair means officers to consider your work. Therefore, you are advised to ensure that you undertake the relevant guidance on the module site or programme level sites that you have access too. If you cannot access these, please contact the Student Experience Office.

Use of General Artificial Intelligence (Gen AI) for the MGT376 Final Essay

· Developing content. Gen Al (e.g., Bard/Gemini, Chat-GPT, or Grammarly) should NOT be used to develop an assessment content for the MGT376 final essay.

· Referencing. You should not use Gen Al tools as sources in your essay, and you should not cite anything that Gen AI took. This is because Gen AI tools may not consistently provide accurate information and citations. Using imprecise or unrelated references from Gen AI might result in unintentional unfair means (plagiarism), adversely affecting the grading of your work.

· Improvement of English grammar, vocabulary, or spelling. If you have used a Gen AI tool for this, you should acknowledge it through including the completed Acknowledge / Describe / Evidence template document as an appendix (see the template here) at the end of your essay. If you include this template as an appendix, you should also include the draft (pre-Gen Al) version of your essay as an appendix.

· Guidance available. You can follow the University’s guidance on using generative AI. Please read it thoroughly prior to submitting the assignment.

· Unfair Means. Using Generative Artificial Intelligence is not in itself unfair means, it depends upon how it has been used and in the context of the assessment. As current generative AI can be prone to hallucinations and may also present information without proper referencing, there is a risk of unintentional fabrication or plagiarism. Please follow the University's guidance on unfair means and AI.

Other Submission Details:

· Use the standard Management School cover sheet

· Have the word count given on the cover sheet

· Be presented with 2.5cm margins all round

· Use Times New Roman or Arial, 11 or 12 point for the main body text

· Use 1.5 line spacing

· Have all pages numbered except the first

· Be properly spell-checked

· Be made attractive with suitable use of headings, paragraphs and sections

· Be properly referenced to the Management School version of Harvard referencing

Resit:

You are required to write a well-researched 3000-word essay (see the following links on how to prepare and structure an essay https://www.sheffield.ac.uk/ssid/301/study-skills/writing/structure-planning, http://www.sheffield.ac.uk/ssid/301/study-skills/writing/academic-writing/planning-structure, & https://prezi.com/wcvdp88w7hee/essay-structure-and-planning/?utm_campaign=share&utm_medium=copy) on the following issue by using relevant theories/frameworks and evidence (e.g. company and official statistics, examples):

Globalisation is a shift toward a more integrated and interdependent world economy but globalisation can also create unprecedented economic, social and environmental challenges. Against this background, select a multinational company to discuss both the opportunities and challenges of globalisation. Specifically, you are expected to address the two following questions:

1. How does the company leverage globalisation for the international expansion of production and markets?

2. How does the company address emerging global challenges through its international operations?