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ATS2324 - Climate Change Communication

Opened: Monday,23 March 2026, 8:00 AM

Due:Thursday,2 April 2026,11:55 PM

Purpose: To demonstrate (a) your understanding of the challenges posed by the climate change communication problem and potential solutions to these challenges, and (b) your ability to work together and apply this understanding through critical analysis of examples of climate change communication from diverse media.

Contributes to learning outcomes:
1. Discuss the climate change communication problem and the roles of diverse media in both the problem and solutions
2. Explain the challenges faced by scientists and other communicators when presenting climate science
Value: 20%

Length: 7-8 minute group presentation

Instructions:
Step 1. Form a group of 3 students (you will set these up in Moodle during class in Week 3) and select 3 of the 5 following media categories for your group to analyse:

• Social media video (e.g., TikTok, Instagram)
• Online news article (e.g., The Guardian, Al Jazeera,ABC News)
• Television news story (e.g., ABC News or Sky News)
• Generative Al explanation (e.g., Copilot or ChatGPT response to a prompt like 'tell me about ... and climate change')
• Podcast (video or audio)

Step 2. Allocate one of your selected media forms to each group member.

Step 3. Work together to identify a climate-related topic that you want to focus on. Here are some examples:

• Climate change causes like coal power, gas energy, overconsumption, waste management, or transport emissions
• Climate change impacts like extreme weather events, food insecurity, health impacts, rising cost of living, inaccessibility of home insurance
• Climate change solutions like group or individual actions, renewable energy development (e.g., wind farms), actions by businessesor government

Step 4. Each group member selects a real-world example of their allocated media form that relates to the group's chosen topic.

Step 5.Critique your example against the concepts and ideas from the readings for Weeks 1 and 2, and the design framework lesson from Week 3, and work together to prepare a set of presentation slides that contains the following (also refer to the example slide deck):
Presentation section slides (at the start of the slide deck and shown during the in-class presentation)

• 1-2 slides for each individual analysis that explain:
• The name of the student who did the analysis
• A brief description of the example (e.g., who created it, where it was published, what it covers, who is its audience)
• What strategies does it employ to address the challenges of communicating climate change and how effective are they?
• What could have been done better?
• How effective is it overall?
• 1 slide summarising key insights from the group's analysis across the 3 examples analysed (e.g., what they all did well or not well, what they did differently, and the implications of this for their effectiveness).

Report section slides (at the end of the slide deck and not shown during the in-class presentation)

• 1-2 slides for each individual analysis that provide more detailed explanations of the analysis information from the presentation
• slides, including notes explaining your results.
• 1 slide showing a table of ratings (out of 10 for excellent, 0 for extremely poor) for each example against the design steps from Week 3. Include citations to support your analysis.
• 1 slide with more detailed explanations of your key findings from comparing the three examples.
• 1 slide for the Al statement, detailing which generative Al software was used (if any), what it was used for, the prompts used, how the results where checked for accuracy, and how they were integrated into the final product

Step 6. Present your group's slides from the presentation section of the slide deck in your tutorial in Week 5 and submit your group's full set of slides (inPDF format) via the link in Moodle by 11.55 pm on Thursday of Week 5. You will have a total of 8 minutes to present your work, with the following recommended breakdown:

• 30 seconds to introduce the group and topic
• 2 minutes for each student's individual slides (to a total of 6 minutes)
• 1-2 minutes for the group's comparison summary

Marking criteria (see rubric for details):
1. INDIVIDUAL MARK (30%): Individual analysis supports the group work and demonstrates understanding of key course ideas and frameworks.

2. INDIVIDUAL MARK (40%): Effective presentation and justification of individual analysis findings within the group context.

3. GROUP MARK (30%): Ability to effectively work in a group to collaboratively analyse and present group findings.

Additional advice on how to achieve high marks:

An HD for the first marking criteria Individual analysis supports the group work and demonstrates understanding of key course ideas and frameworks would involve:

1. the piece of communication being highly relevant and appropriately chosen to contribute to the group's analysis, and of a different format/channel from those analysed by the rest of the group;
2. your individual analysis demonstrating excellent understanding of, and skillfully links with, course ideas and frameworks from Weeks 1 to 3, especially scoring against the Week 3 design framework.

An HD for the second marking criteria Effective presentation and justification of individual analysis findings within the group context would involve:

1. individual analysis overview slide(s) for the in-class presentation(Presentation part of the submitted slide deck) that skillfully highlight significant and meaningful insights for climate change communication and action, and are clear and visually engaging

2. individual analysis report slide(s) (Reporting part of the submitted slide deck) that include sufficient detail to clearly and succinctly justify the analysis results and allocated design scoring, including citing highly relevant supporting course material and other research and grey literature

3. in-class presentation of your own analysis overview that is clear and highly insightful, within the allocated time limit, and aligns well with the group analysis and presentation style

An HD for the third marking criteria Ability to effectively work in a group to collaboratively analyse and present group findings would include:

1. group analysis overview slide(s) for the in-class presentation (Presentation part of the submitted slide deck) that skillfully highlight significant and meaningful comparative insights for climate change communication and action, and are clear and visually engaging
2. group analysis report slide(s) (Reporting part of the submitted slide deck) that include sufficient detail to clearly and succinctly justify the analysis results in line with the individual findings and design scores

3. in-class presentation of group analysis overview that is clear and highly insightful, within the allocated time limit, and aligns well with the individual analyses

4. all team references being highly appropriate, accurately represented, clearly and comprehensively detailed in the reference list, appropriately cited, and including key course material