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Assessment 1: Communication Plan

Length: 2000 words

Due: Friday of Week 4 (23:59).

See the Additional Information Section of the Unit Outline for detailed instructions.

All Communication Plans must be submitted through Canvas.

For simple extension, this page on the Students website has more information: https://www.sydney.edu.au/students/simple-extensions.html (scroll down to the 'Assignments' heading).

For special consideration: https://www.sydney.edu.au/students/special-consideration.html

You don't need to email your tutor or coordinator when extensions are granted. The coordinators have the information.

Introducing an AI agent for this assessment

You may find the following AI agent useful for brainstorming ideas for your assessment:

6908-2026-Communication Plan AI Assistant

This AI tool is based on Cogniti, a platform developed by the University of Sydney staff and has been widely used within our university community, and it is powered by GPT-5.2. Please note that the data you input will not be shared with external entities for machine training purposes.

Important: This tool is designed as an assistant tool only. It cannot generate content for you, but can help you clarify your ideas. You can ask questions like:

"Where should I start with this assingment?"

"Is [XX] a good option as an organization?"

"How to write the executive summary?"

"How to conduct the primary and secondary research?"

"How is scenario A different from scenario B?"

and many more

You can ask it to: (1) clarify assignment requirements; (2) evaluate your proposed organisation/scenario for Australian fit; (3) suggest primary and secondary research approaches for situational analysis; (4) clarify key PR planning concepts (goals vs objectives, strategies vs tactics, publics vs audiences); (5) clarify different tactics ......

Reminders:

The AI agent may make mistakes, so please critically evaluate its responses and use your knowledge to make informed judgments.

Any use of AI tools, including this agent, should be declared in your submission.