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MARK2012 Marketing Fundamentals - 2026

The course will cover cutting-edge marketing strategies and topics ranging from marketing research, digital marketing, pricing, value proposition, and branding to communicating with potential customers. The practice-based approach will allow you to develop foundational marketing skills that can be advanced in further marketing specialisations.

Course Aims

The primary aim of this course is to introduce you to:

· Fundamental marketing theories and concepts

· Current marketing techniques and frameworks

· Marketing processes to effectively create, communicate, and deliver value to customers

For students taking the unit as part of the Bachelor of Commerce, with its Integrated First Year: It is expected that you will have completed or be near completion of all Integrated First Year courses in the BCom, or equivalent, before undertaking MARK2012.

This course is also available as general education and is normally taken outside the student’s program study area. Availability of general education courses outside of the owning Faculty may be restricted by the Program Authority, usually because they are closely related to the study area of the student’s program.

Students should devote 10-12 hours per week to maximise their learning experiences.

Course Learning Outcomes

Learning and Teaching Technologies

Moodle - Learning Management System | Zoom

Learning and Teaching in this course Course Website

The course website is on Moodle at:

http://moodle.telt.unsw.edu.au

Lecture Recording

Lectures will be recorded for students to review the course content.

· CLO2 : Apply marketing techniques and frameworks to offer business solutions

Detailed Assessment Description

Examples of learning relection scenarios are as the following:

● A news

· An Airbnb experience last Christmas holiday

· An internet Ad from Netlix

· Organic eggs purchased from Woolworths

· A TV commercial about World Cup

· A newsletter sent to you from Big W

· A story your friend shared with you

· A KFC Ad on a billboard on M4

· An apple cider you had in Bilpin over the weekend

· *Strictly not use a textbook case*

The assessment format:

· Students will participate in the assessment in Week 2 and Week 3 tutorials.

· Tutors will allocate students in an “in-class relection” assessment schedule, and students will present in the sequence speciied.

· Students will contribute to each other’s relections by providing feedback to improve the written submission.

Example guiding questions for learning relection

· How does the partnership factor from the marketing immediate-environment learning apply to the personal experience?

· How does the framework of social factors from consumer behaviour learning apply to the personal experience?

Assessment Length

Details available on the assessment brief Assignment submission Turnitin type

This assignment is submitted through Turnitin and students do not see Turnitin similarity reports.

Generative AI Permission Level

No Assistance

This assessment is designed for you to complete without the use of any generative AI. You are not permitted to use any generative AI tools, software or service to search for or generate information or answers.