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Winchester School of Art

Assessment Brief – Academic Year 2025/26

2. Situation Analysis - Explain the critical issue. Describe its implications for consumers, brands, sectors, or markets. Outline why the issue matters

3. Research Methodology - Identify key thinkers, theorists, or frameworks you will draw upon. Outline proposed case studies. Describe your approach: secondary research, and primary research you may need (interviews, surveys, etc.).

4. Research Limitations - Identify challenges, constraints, or gaps you may encounter.

5. Research Value - Justify the significance of your chosen issue. Explain how your research may offer original, relevant, or future-focused insights.

6. Research Implications - Suggest potential directions for further study or development beyond your initial question.

7. Research Type - Confirm that the Major Project will take the form of a 5,000-word illustrated report & creative outcome.

8. Keywords - Provide a short list of key terms that summarise your proposal.

9. Supporting Materials - A shortlist of alternative research questions. A reference list and bibliography. A  schedule showing how you plan to manage your time from now until Final Project submission in May 2026.

Late Penalties: Any part of your assessment submitted after the deadline will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing in advance of the deadline.

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Attendance: All full-time students are required to attend University for the duration of their programme each year, and to attend for such additional periods of study as may be required by the regulations of the programme of study that you are enrolled. The University Attendance Regulations are available from the University Calendar: http://go.soton.ac.uk/9xp

It is anticipated that students will only miss teaching sessions due to circumstances beyond their control such as illness, medical appointments, or other problems which must be dealt with immediately. Out of courtesy you should email the Module Leader for sessions you miss (preferably beforehand) to explain the reasons for absence (and you should copy to your Personal Academic Tutor any such correspondence).

A register of attendance may be taken in certain teaching sessions, and if your lack of attendance is cause for concern, we will contact you and ask you to contact your Personal Academic Tutor. Unreported and sustained absence may seriously affect your learning capability and may result in you being withdrawn from your programme.

Special Considerations: If you believe that illness or other circumstances have adversely affected your academic performance, information regarding the regulations governing Special Considerations can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Extension Requests: Extension requests along with supporting evidence should be submitted to the Student Office as soon as possible before the submission date. Information regarding the regulations governing extension requests can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Academic Responsibility & Conduct Policy: Please note that you can access Academic Responsibility Guidance for Students via the Quality Handbook:

https://www.southampton.ac.uk/about/governance/regulations-policies/student-regulations/academic- responsibility-conduct. Please note any suspected cases of Academic misconduct will be notified to the Academic Responsibility & Conduct Officer for investigation.

References: You should use the Harvard style to reference your assignment. The library guide how to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing