In week 2, we will examine three  purposes of advertising copywriting. For each purpose, choose one advertisement that illustrates that specific purpose clearly. Check the samples of advertisements in week 2 notes. In  your submitted assignment, there should be altogether 3 ads, each demonstrating a different purpose.

You can choose any ads in English or Chinese. It can be traditional newspaper/ magazine print ads, posters, new media / online / digital ads or out-of-home ads. Do not choose video. Do not choose ads without text. Do not re-use the examples we already discussed in class.

For each ad:

l  Explain how the ad serves the purpose of advertising copywriting you state

l  Examine the text, layout, visual and overall treatment

l  Analyse the language and choice of words. Relate your discussion to academic framework such as unique selling proposition, the 4P marketing mix, semiotics, etc

l  Evaluate the overall strengths and weaknesses

l  Give recommendations on how to improve the copywriting in the ads you have chosen

Submission / presentation guidelines

l  Prepare 14 Powerpoint slides in English. Special Chinese terms can be retained.

l  On the first page, write your tutorial class, name and student number clearly. On the last page, provide references and the links to your ads.

l  Submit the slides on or before 8 Feb 2026 23:59

l  Late submission within the first 24 hours is considered ONE day late. One sub-grade deduction for each day late. Assignments will not  be graded after a 7-day period.

l  Each student will also need to present for  6 minutes in English OR Chinese starting from week 5 onwards. The schedule will be released in week 3.

l  If you are absent or late in the presentation without sound justification, you may get zero mark.