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MGT2120 Portfolio Task 3 & Task 4 Instructions

MGT2120 2025-26

Task 1: Data Visualisation 30%

Task 2: Data Insights Report (1,000 words) 20%

Task 3: Diagnostics Data Analysis 35%

Task 4: AI & Analytics 15%

Task 3: Diagnostics Data Analysis

Use the 'Catalogue Marketing Dataset' provided. You are a consultant working on a research problem. You have completed the diagnostic analysis, and you are presenting the results to the client (maximum 20 slides). You should indicate the findings based on statistical analysis. Give recommendations based on the results of the statistical analysis. Professional and informative presentation of your slides is critical.

Include the following in your slides (total maximum 20 slides):

1.   Introduction & Research Questions

a)   Find the focus variables and find their determinants

b)   Briefly explain the methodology

2.    Descriptive Analysis

a)   Numerical Summaries

b)   Boxplots and Crosstabulation

3.   Correlation & Regression Analysis

4.     Recommendations

5.   Supporting Technical Evidences

See 'Task 3 detailed brief' slides for more information.

Task 4: AI & Analytics

Task 4 is maximum of 5 slides including references.

Consider the company in the 'Catalogue Marketing Dataset'. Explore the use of AI and ML in the industry and the ethical considerations this creates. Identify potential future opportunities for the use of AI for the company. Include the key findings and proposals relating to the AI into the consultancy Slides you have created for Task 3.

Professional and informative presentation of your slides is critical.

Include the following in your slides (total maximum 5 slides):

1.   Identify and analyse current AI & ML applications in the industry 'Catalogue Marketing'

2.   Analyse ethical considerations in the use of AI relevant for the industry & company

3.   Identify and analyse potential future opportunities for the company in the use of AI. Are there any innovative cross-industry applications?

4.   You need to provide a list of references

Submit Task 1 and Task 2 together as professional analytics report in pdf format through the ‘Task1&Task2Turnitinsubmissionlink’ (30%+20%)

Submit Task 3 and Task 4 together as professional consultancy PowerPoint slide deck (max 25 slides) converted to pdf format through the ‘Task 3 & Task 4 Turnitin submissionlink’ (35%+15%)