Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: daixieit

Assignment 2 – LOGO DESIGN – 10%

A logo is a brand symbol, made up of text and image. It helps us to identify brands/companies – who they are, what they do and what they value most.

Logos are best designed as vectors (shapes that can be scaled up or down without pixelating), this is because a logo is used in so many ways – on advertisements and billboards, on business cards and letter head, on merchandise like pens or t-shirts and so much more.

For this assignment you will be creating your own company and designing a logo and branding items for this business using Adobe Illustrator.

TASK ONE: CREATE A COMPANY

For this assignment we will be exploring BOTH Aotearoa (New Zealand) and a Design Aesthetic chosen at random. Pick an industry below, that relates to NZ Tourism:

· Food

· Activities

· Objects

1. Start a new Powerpoint presentation (ppt) and add your full name, student ID number and “logo assignment” to the first slide.

2. Write the industry you have chosen on the second slide.

3. Choose what type of business you will create –

a. Food (this will be : Food truck, café, restaurant)

b. Activities: Nature activity, NZ animal activity, NZ adventure/adrenaline activity

c. Object: Jewellery, Fashion line

4. Decide on a company name (brainstorm a list of possible names in your ppt).

This will be the pretend company that you will design a logo for in this assignment

TASK TWO: RESEARCH

1. Research the Design Aesthetic you have selected and find the following things
What is the name of the design aesthetic and where was it created?  
What imagery and colours are often used in this aesthetic?
What are some examples of popular graphic design, art, fashion, style etc that use the design aesthetic?

2. Search online for a company in Aotearoa (New Zealand) who is in the industry you have chosen. What do they sell/do? Where in NZ are they located? What does their branding look like? What key words do they use to describe their business? What words and images do they use in their advertising?

Add your short research notes to a slide in your ppt. 1- 2 ppt slide.

TASK THREE: INSPIRATION & IDEAS

Find 6 logos online that you think show GOOD design. All 6 logos must relate to the industry that you have chosen (the logo designs you are researching can be from anywhere in the world, they just need to be from the same industry you have chosen e.g. transportation).

Analyse these logos and answer the following questions for each logo:

1. How has the logo design used IMAGE?

2. How has the logo design used TYPOGRAPHY?

3. How has the logo design used COLOUR?

4. How have these design choices created meaning?

TASK FOUR: MOOD BOARD

A mood board is a collection of visual images for inspiration and understanding on your topic. You will also use the images in your mood board to help you create a colour palette.
YOU MUST INCLUDE IMAGERY RELATING TO NEW ZEALAND, THE AESTHETIC YOU HAVE SELECTED AND YOUR INDUSTRY IN THE ONE MOOD BOARD

1. Search online for images, graphics, advertisements, typography and words that relate to your industry and company.

2. Add these images and words to a new slide in your ppt.

3. Create a colour palette from the images you find – think about your target audience and the meaning of colour

TASK FIVE: LOGO SHAPE SKETCHES

In this task you need to sketch out your ideas using shapes. Use a pen and paper to sketch your ideas (then take photos to add to your ppt) or use a wacom/ipad to sketch if you like. 10 SIMPLE ILLUSTRATIONS MINIMUM

1. Research online and find symbols that connect to your business and the design aesthetic you have selected using Pinterst, Google even Chat GPT.

2. Create a full page of shape sketches connecting to your design aesthetic and write simple notes to explain what these symbols mean (5 sketches minimum) 

3. Look through the NZ TOURISM ppt and select two kiwiana icons (from slides 5-7) and two Māori shapes/patterns (from slides 11-21).

4. Create a full page of shape sketches using your kiwiana and Māori icons (5 sketches minimum)

TASK SIX: SKETCHING LOGO CONCEPTS
Now combine your company name with your sketches. Sketch 10 logo ideas that you can use in Task Seven. Your sketches do not need to have colour, they just need to show the words and images/shapes in each logo concept. They can be on paper or a digital sketch.

TASK SEVEN: ADOBE ILLUSTRATOR DESIGNING

Take your 10 logo sketches and turn these into complete logo concepts. You need 10 computer generated logo designs, created using Adobe Illustrator and the Generate Fill options.

Each logo design should have colour, image/shape and the name of your company.
YOU MUST SHOW PROOF OF HOW YOU HAVE CREATED YOUR LOGOS THROUGH SCREENSHOTS, RECORDINGS ETC.

TASK EIGHT: LOGO DEVELOPMENT

Pick your best 2 logo concepts and develop each of these designs further using Generate Fill
Try different colours, different typography, layouts and shape combinations. Make minor adjustments and take screenshots while you work (you must be able to show your whole development process).

YOU MUST CRITIQUE THE DESIGNS PRODUCED IN GENERATE FILL AND MAKE CHANGES TO THE DESIGN.

TASK NINE: FINAL LOGO

Choose your best developed logo to be your final. Make any final adjustments, then add your final logo to your ppt and explain why this is the best logo for your company. 

TASK TEN: CLASS PRESENTATION

Each student will have the opportunity to discuss their Logo project with the class. In your presentation you must discuss the following:

- What design aesthetic you had researched and some key facts about it.

- What business you had decided to create and how you would blend it with NZ culture

- Your TASK 5 icons and why they are significant to your design

- Your favourite Logo Concept and WHY from Task 7

- Your favourite Logo Development and WHY from Task 8

- Explain why you chose your final Logo Design and how it relates to your company, NZ and the aesthetic of your choice.

You will be marked on:

- Your ppt presentation (please make sure it is visually appealing and easy to read)

- Your research

- Your research on your NZ industry and logos

- Your sketches and understanding of the signifance of Māori symbolism or Kiwiana in your work

- Your Logo concepts, developments  and final

- How you use Generate Fill and how you critique the designs and improve them.

- Your presentation to the class.

- All work presented is original (made by you in Adobe Illustrator, Procreate and other approved software) and research is correctly referenced and written by you.