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Final Project

Pitch: Students will work in the same groups for this assessment to create and pitch a transmedia storyworld or brand (either fictional or nonficitonal) that exists across at least as many media platforms as there are people in the group and it must be truly transmedial. It can’t be the same plot told the same way across different media platforms. In other words, the storyworld elements distributed across different media platforms must respond to and capitalize on the medium specificity of each media technology they are paired with. In addition, your project must take into account and justify how it wants to treat the user and create pathways for user generated content. Your final pitch must meet the following criteria:

The group pitch should allot no more than 2 minutes per student and these will take place on campus or digitally.

At this stage, we are expecting you to gesture toward user engagement in your pitch and how you will foster active audience participation above and beyond just "following" or "watching." Please see the material covered on the course website for an idea of what participation is. This will also be covered in tutorial.

The final pitch must introduce what your storyworld is about, what your media platform is contributing to the overall idea, what kind of audience you have in mind, what opportunities they have for participation, how that participation is active not passive, and lastly, what you made and why.

Portfolio: At this stage, the individual portfolio should be more robust and fleshed out, to be negotiated with your tutor in an ongoing manner. The portfolio should contain new media developed since the midterm that grows and pushes the project concept further. No stock images or templates or footage are allowed with the exception of music and websites. The same rules around group produced media in the midterm apply here. Examples of acceptable portfolios include:

· One 5 minute podcast episode that is edited with sound (this may be shared among three students as their individual output).

· One 1 to 2 minute movie or television trailer (this may be shared among three students as their individual output).

· A series of 10 Photoshopped photographs. No stock images.

· A prototype of the product you are designing with packaging – all designed in the Adobe suite.

· Two designed book jackets with a front, back and spine design using the Adobe Creative Suite.

· Two pages of a graphic novel put together in Photoshop. All artwork must be original and cannot use an illustration programme that uses templates. I'd advise this option should only be for people with digital or hand-drawn illustration skills.

· A series of three new posters that are well designed in the Adobe suite.

· A website using Wix or another template generator but all images are original and made through the Adobe suite. If dreamweaver is used then just the homepage is necessary.

· An audio recording of a sound scape or scoring that is 2 minutes long and edited in Audition.

· A series of 8 hand-drawn illustrations that are altered through Adobe software. Please see your tutor beforehand if you want to do this. This should only be done by students who are highly skilled in illustration.

· One prototype of at least 5 screen shots of an app done in Indesign or AdobeXD.

· All social media accounts must include at least 15 new posts. 10 of the posts must include original and Photoshopped photography. The remaining posts can include graphics. Where applicable, they must include an originally designed banner and logo. They must also include attempts to gain traction or accrue audiences in some shape or form.

Peer Assessment: The student must write and submit a 200-word statement that addresses the group dynamics: How was work distributed in the team and was this successful? Was anyone uncollaborative and if so, how did you handle this? What were you personally responsible for and what did you do? Did you do someone else's work? What were the struggles you encountered? What could you have done differently? This should be handed in via word document alongside the media ouputs.

Media Strategy Statement: In addition, the student provides a 200 word “media strategy document” to be turned in via Blackboard that describes the rationale behind their final submission and how it connects to the larger project. The rationale should accurately capture what the student’s approach to their component of the final project and the rationale should be carefully considered and clearly translate to their creative work. This can be placed in the same word document as the Peer Assessment. The statement should also detail how the project connects with the lecture and course material.

Missing the group pitch without communicating with tutors beforehand and without appropriate reason will result in an automatic failing for your group component of the midterm. Please note that vacations or other work commitments are not acceptable excuses for missing this presentation date. If in isolation, the student should endeavor to attend and deliver the pitch virtually if they are well.

Recording of Oral and Practical Assessment

· All presentations will be recorded for marking purposes via recording facilities available where the assessment takes place (eg. ECHO360, Zoom, camera device)

· Recordings will be retained by the School of Communication and Arts for at least 12 months from the release of the final grade for the course.

· Recordings will be stored in a secure manner and will only be accessed by authorised school staff for the purposes of:

· Moderation of marking;

· Provision of feedback to the student(s) recorded; and/or

· Re-marking following a successful re-mark application

This assessment task evaluates students' abilities, skills and knowledge without the aid of Artificial Intelligence (AI). Students are advised that the use of Al technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.