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Coursework Specification: COM 2206 Media Ethics

1) Individual Assignment: Media Ethics Case Study (20%)

Assignment Title: Ethical Evaluation of a Media Event

Example:

1) Coverage of the Israel-Palestine Conflict (Bias and Fairness)

2) Disinformation and Fake News During COVID-19 Pandemic (Truth and Deception)

3. Celebrity Privacy Violation by Paparazzi (Privacy and Exploitation)

Objective:
Analyze a recent media event by identifying ethical concerns and applying ethical theories to propose improvements for ethical media practices.

Instructions:

1. Select a Media Event: Choose a recent media event that involves ethical concerns in journalism, advertising, or social media (e.g., misinformation, bias, privacy invasion, sensationalism).

2. Analyze Ethical Concerns: Identify two ethical concerns present in the event (e.g., violation of truth, fairness, respect for privacy, bias, or public interest).

3. Apply Ethical Theories: Use Two Ethical Theories (e.g., Utilitarianism, Virtue Ethics, the Potter Box or Ethical Relativism) to analyze the ethical dilemmas faced by the media practitioners.

4. Propose Ethical Solutions: Based on your analysis, suggest ethically responsible actions that the media outlet or journalist could have taken. Your proposed solutions should be practical and align with ethical standards in the media.

5. Conclusion: Reflect on the broader implications of media ethics and how this analysis helps you understand the ethical responsibilities in professional communication.

Assignment Requirements:

· Word count: UNLIMITED words.

· Include references to relevant ethical guidelines (e.g., journalism ethics codes, advertising standards, or PR ethics).

· Use appropriate academic citation (APA Citation).

· Use Words

· Late submission and plagiarism including AI plagiarism NOT MORE-than 20%, if more it will deduct 30% from the mark.

Submission Deadline: WEEK 5

Rubric for Media Ethics Case Study

Total: 100%

2) Group Project: Write A Book (30%)

· First choose the topic, first get the topic.

· Different groups must have a different topic.

List of the TOPICS:

1. Ethics Behind the Algorithm: How Platforms Decide What You See

Unpacking ethical issues in recommendation engines and echo chambers.

2. When the News Becomes Entertainment: The Ethics of Infotainment

Discusses blurred lines between information, entertainment, and public duty.

3. Digital Blackout: Ethics of Censorship and Free Expression Online

Explores global media control, government pressure, and tech regulation.

4. Reporting Tragedy: Ethical Dilemmas in Victim-Centered Journalism

Focuses on consent, trauma sensitivity, and narrative responsibility.

5. Ethics in Citizen Journalism: Empowerment or Chaos?

Evaluates the role of non-professionals in shaping narratives without accountability.

Submission Requirements:

· Written A Book: un-limited words, with proper academic citations. Using Words. Range 100-120 pages NOT including reference.

· Each group can have NOT MORE than 10 people.

· Late submission and plagiarism including AI plagiarism NOT more-than 20%, if more it will deduct 30% from the mark

· Citations: Proper APA citations must be included for all external sources, theories, and case studies used throughout the book. For each chapter must have 15 citations.

· Submission Deadline – WEEK 10

Rubric for Group/Book Project: Ethical Media Practices

Total: 100%