Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: daixieit

Individual Homework No 1

Page Limit: Two Pages (Max) PLUS EXHIBIT

BCG Matrix Question

Company Background: Every year General Mills competes with Kellogg’s company to be #1 in the cereal market with a brand portfolio that includes Kix, Chex, Cheerios, Lucky Charms, and Wheaties. Much more than a cereal maker, General Mills is one of the worlds’ largest food companies. The brand portfolio also includes brands like Betty Crocker dessert mixes, Gold Medal flour, Green Giant vegetables, Pillsbury cookie dough, and Yoplait yogurt. While most of the firm’s sales come from the US, General Mills is working to extend its brand globally. It picked up natural food maker Annie’s in 2014.

Data for the selected brands for the BCG Matrix (Note: data in this table has been simulated for the purpose of class illustration)

* Note that this is relative Market share so it can be greater than 100%

Assignment steps:

Based on the above data:-

1. Plot the brand in the four quadrants of the BCG Matrix based only on the market growth and relative market share figures from the table above. For this exercise, the numbers above the company average may be considered “high” and below the company average may be considered “low”. 

2. Examine the brands that fall in the four quadrants and provide strategic recommendations based on the BCG matrix framework. Your recommendations should be brand specific and cover all the eight brands for which you have been provided the simulated data. Determine which one of the four strategies (Build/Hold/Divest/Invest) the company should adopt for each of the eight brands.

Your assignment should include the BCG Matrix figure with the brand plotted in the appropriate quadrants. The axes of the diagram should be labeled correctly. The quadrants and the brands in each quadrant should be labeled appropriately. The assignment should be two pages long (not including the Exhibit)and should be Microsoft Word format only. (Cite all your sources)