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Business Discipline

(2023/24)

Hand out: Week 23 (29/1/2024)

Business Statistics: Case Assignment

This is an individual assignment.

Assume that you were working in a marketing research company, you needed to persuade your clients to conduct a new research project for their companies or organisations. Now, you were trying to kick off a research project for Hong Kong Institute of Vocational Education (Campus*), one of your most important clients, to buy your research idea.

Proposal (5% of total module mark)

Your task is to decide the research topic you want to propose to Hong Kong Institute of Vocational Education (Campus*).

You are requested to state the following details in the Project Proposal Form:

(i) The Project Title;

(ii) Project Objectives;

(iii) Target population – explain why this group of people is identified as the target population of the study;

(iv) Sampling method – explain why the proposed sampling method is the most appropriate one for the study, and illustrate the sampling procedure clearly;

(v) Sample size;

(vi) Sampling procedure – how the samples are selected and collected;

(vii) Survey method – explain why the proposed survey method is the most appropriate one for the study, and illustrate the survey procedure clearly; and

(viii) Questionnaire which should include the following:

a. the objectives of the questionnaire survey;

b. 10 to 12 questions only;

c. questions to collect data in at least 3 different levels: nominal, ordinal, interval and ratio;

d. at least 3 different types of questions: multiple-choice, text, rating, ranking, date and Likert;

e. open-ended questions are optional.

Submit the proposal to your tutor on or before 5: 00 pm, 1 Mar 2024 in week 27.

Late submission penalties are imposed as:

Business Statistics: Case Assignment (2023/24)

Marks should be awarded based on the following guidelines: