CORP3501 GLOBAL STRATEGIC MANAGEMENT

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Faculty of Business and Law

Assignment Brief

Module Title

GLOBAL STRATEGIC MANAGEMENT

Assignment Number

1

Module Code

CORP3501

Assignment Title

VIDEO PRESENTATION

Module Leader

DR SRI MARTANI EFFIYANTI

Assignment

Weighting

40%

Assignment Release Date

2nd  October 2023

Submission Date/Time

9th  February 2024 11:59AM

Assessment Information – What you need to do

This assignment is an individual assignment.

This assignment requires you to:

Record a Video Presentation

Using any real-life global organization of your choice, present a critical analysis the impact of Artificial Intelligent   (AI)   on   its   organization’s   sustainable   competitive   advantage;   and    how   the   ethical consideration for the implementation of AI to pursue its strategy.

Integrate appropriate theories and concepts where you deem necessary.

Note:

A template for the presentation is provided on LearningZone

Criteria for Assessment – How you will be marked

1.    Students  should  introduce  their  presentation  with  some  context  of  Artificial  Intelligence  (AI) (Advisory 1-2 minutes) (10%)

2.    Students should present the context of their chosen organization (Advisory 1-2 minutes) (10%)

3.    Students  should   present  the   current  competitive  advantage  approach  pursued  by  the  firm (Advisory 2-3 minutes) (10%)

4.    Students should critically discuss the impact of AI on the firm’s current competitive advantage approach (2-3 minutes) (10%)

5.    Students  should  draw  on  relevant  theories  and  concepts  of  global  strategic  management  to support their critical analysis of the impact of AI on the firm’s strategy (10%)

6.    Students should relate the ethical consideration for the implementation of AI to pursue its strategy (Advisory 1-2 minutes) (10%)

7.    Students should conclude with an opinion of to what extent the impact of AI on its competitive advantage (Advisory 2-3 minutes) (10%)

8.    Students should incorporate academically acceptable evidence and cite it appropriately (at least 15 references) (10%)

9.    Student presentation must be professional with clear video and audio. It should not be less than 9 minutes and should not exceed 15 minutes (10%)

10. Student presentation must be free of writing errors (10%)

Further information on University mark descriptors can be found hereUG-mark-descriptors (dmu.ac.uk)

This assignment is designed to assess the following learning outcomes:

Outcome

Indicator

Demonstrate subject specific knowledge informed by theoretical perspective

Selective use of analytical concepts; Synthesis of strategic analysis and critical thinking and

application to company case

Critique contemporary professional norms and practice in their field


Successfully engage in individual learning and

strategic thinking by evaluating global strategic    management concepts, processes, and models;   Competent critical appraisal of strategy concepts

Effectively communicate orally

Presentation of strategic findings in a logical and coherent oral manner

Effectively communicate in writing

Presentation of strategic findings in a logical and coherent written manner

Assessment Details

The presentation recording should not exceed 15 minutes in length.

There will be a penalty of a deduction of 10% of the mark for work exceeding the length limit by 10% or more.

How to Submit your Assessment

The assessment must be submitted by 11:59am (GMT/BST) on 09/02/2024. No paper copies are required.

You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

• All work submitted after the submission deadline without a valid and approved reason will be subject to the University Regulations on late submissions.

• If an assessment is submitted up to 14 days late, the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules.

• If an assessment is submitted beyond 14 calendar days late, the work will receive a mark of zero per cent.

• The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent.

• If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail.

• The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about applying for extensions and deferrals here: Extensions (dmu.ac.uk); Deferrals (dmu.ac.uk)

• Students MUST keep a copy and/or an electronic file of their assignment.

• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.


2024-01-27