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ISE 543:  Enterprise Business Intelligence and Systems Analytics

Catalog Course Description

Overview of data management and analytical techniques used incorporate environments and their practical implementation using a state-of-the-art Business Intelligence software.

Expanded Course Description

Business Intelligence (BI) combines analytics, data mining, data visualization, and statistical methods to

enable large organizations to make improved data-driven decisions by extracting important information

from complex enterprise systems. Modern BI platforms bring all the components of a project lifecycle from data preparation through discovery and modeling to assessment, deployment, and governance together in  a single, integrated environment the requires minimal to no low-level coding (“low-code/no-code”).

The primary objectives of this course are to provide the student a theoretical overview of the entire

lifecycle of a data science initiative in commercial settings and to provide the opportunity to get experience implementing these techniques using advanced Business Intelligence software currently used by large corporate and public sector entities.

Prerequisite(s):  None.

Recommended Preparation:   It is recommended that students have an undergraduate-level familiarization

with statistics.  Previously or concurrently taking ISE-529 is helpful but not required.  While this course will not involve significant amounts of programming,a basic familiarization and comfort with Python will be helpful.

Learning Objectives and Outcomes

The overall course objective is to learn the latest technologies and methodologies used in large enterprises to perform a broad range of business intelligence and systems analytics activities.

•    The latest generation of business intelligence and analytics software is moving towards a cloud-based "no- code/low-code" data and analytics platform.   We will be using leading commercial tools including the

Tableau data visualization/dashboard development environment a state-of-the-art cloud-based analytics platform.

•    Techniques covered will include data preparation and management, data exploration and

reporting/dashboarding, advanced analytical modeling (descriptive and predictive), free text analytics, forecasting, and deployment of analytical products in a large enterprise.

•    The course will focus developing an advanced understanding of setting model hyperparameters,

interpreting and assessing model results, and deploying and managing data and analytics products in an enterprise environment.

Course Overview and Schedule

The course is structured into modules that correspond to many of the components of atypical analytics project.  In   general, each module will consist of lecture material to introduce (or refresh for the student) the theoretical basis of the technique being covered, a case study with sample data for classroom discussion, and instruction in the use of     the corresponding BI software to perform the techniques.  Readings will be assigned prior to each module and there will generally be a hands-on assignment.

Course Notes

All course materials (PowerPoints, assigned readings, etc) will be distributed via Blackboard.

Technological Proficiency and Hardware/Software Required

An advanced BI Analytics software platform will be used.  The hardware/software required is a laptop or other personal computer and a browser. Accounts will be established for each student and a basic orientation to the software will be provided in the first session with each platform.

Required Readings and Supplementary Materials

There are no mandatory texts for this class.  Required readings and supplementary materials will be assigned for each module and distributed via Blackboard and will include the following:

•     Mastering Tableau, Meier and Baldwin, 2021, O’Reilly

•     Engineering MLOps, Raj, 2021, Packt Publishing

•     Selected journal papers of significance in the field of data science

Grading Breakdown

Assignment

% of Grade

Assignments (approx. 9)

40

Midterm 1 (Tableau)

20

Midterm 2 (GCP)

20

Final Project

20

Grading Scale

Course final grades will be determined using the following scale:

A   95-100

A-   90-94.9

B+   87-89.9

B   83-86.9

B-   80-82.9

C+   75-79.9

C   70-74.9

C-   50-69.0

F   Below 50

Assignment Submission Policy

Assignments will be posted on Blackboard and submitted for grading on GradeScope (student instructions will be provided)

Assignments turned in after the due date will be penalized 10%. Assignments not turned in within 48 hours of the due date will not be accepted.

If you feel that your submission was not graded correctly, use the GradeScope “ Request

Regrade” button and type an explanation of why you feel the grade should be changed. I will accept requests for one week after grades published, after which the request regrade function will be disabled.

Course Schedule: Weekly Breakdown

Week

W/E

Topics

Assignments

1

1/12

Module 1:  Introduction

Tutorials assigned

2

1/19

Module 2:  Data visualization with Tableau

Tutorials due

3

1/26

 

HW 2 assigned

4

2/2

Module 3:  Data preparation with Tableau

HW 2 due

HW 3 assigned

5

2/9

Module 4:  Data analysis with Tableau

HW 3 due

HW 4 assigned

6

2/16

Module 5:  Dashboarding

HW 4 due

HW 5 assigned

7

2/23

Mid-term exam 1 (2/22)

HW 5 due

8

3/1

Module 6:  Introduction to GCP for Data Scientists

HW 6 assigned

9

3/8

Module 7:  Vertex AI AutoML

HW 6 due

HW 7 assigned 

10

3/22

Module 8:  BigQuery ML

HW 7 due

HW 8 assigned

11

3/29

Module 9:  Vertex AI custom pipelines

HW 8 due

12

4/5

 

HW 9 assigned

13

4/12

Mid-term exam 2 (4/11)

HW 9 due

14

4/19

Module 10:  ML Ops pipelines

Final project assigned

15

4/26

 

 

 

 

Final project due (5/3)

 

Notes:

•   The “W/E” column above means “weekending” and the date listed is the Friday of that week and the corresponding row refers to topics and assignments covered on one or

both class days (Tuesdays or Thursdays) of that week.

•   This schedule is subject to changes throughout the semester.  This syllabus will not be updated, but the latest schedule will always be available on Piazza.

•   The current correct due dates for the homework assignments can be found in GradeScope.

Statement on Academic Conduct and Support Systems

Academic Conduct:

Plagiarism – presenting someone else’sideas as your own, either verbatim or recast in your own words – is a

serious academic offense with serious consequences. Please familiarize yourself with the discussion of plagiarism in SCampus in Part B, Section 11, “Behavior Violating University Standards”policy.usc.edu/scampus-part-b. Other

forms of academic dishonesty are equally unacceptable. See additional information in Campus and university policies on scientific misconduct,policy.usc.edu/scientific-misconduct.

Support Systems:

Counseling and Mental Health - (213) 740-9355 – 24/7 on call

studenthealth.usc.edu/counseling

Free and confidential mental health treatment for students, including short-term psychotherapy, group counseling, stress fitness workshops, and crisis intervention.

National Suicide Prevention Lifeline - 1 (800) 273-8255 – 24/7 on call

suicidepreventionlifeline.org

Free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week.

Relationship and Sexual Violence Prevention Services (RSVP) - (213) 740-9355(WELL), press “0” after hours – 24/7 on

call

studenthealth.usc.edu/sexual-assault

Free and confidential therapy services, workshops, and training for situations related to gender-based harm.

Office of Equity and Diversity (OED) - (213) 740-5086 | Title IX  (213) 821-8298

equity.usc.edu,titleix.usc.edu

Information about how to get help or help someone affected by harassment or discrimination, rights of protected classes, reporting options, and additional resources for students, faculty, staff, visitors, and applicants.

Reporting Incidents of Bias or Harassment - (213) 740-5086 or (213) 821-8298

usc-advocate.symplicity.com/care_report

Avenue to report incidents of bias, hate crimes, and microaggressions to the Office of Equity and Diversity  |Title IX for appropriate investigation, supportive measures, and response.

The Office of Disability Services and Programs - (213) 740-0776

dsp.usc.edu

Support and accommodations for students with disabilities. Services include assistance in providing

readers/notetakers/interpreters, special accommodations for test taking needs, assistance with architectural barriers, assistive technology, and support for individual needs.

USC Campus Support and Intervention - (213) 821-4710

campussupport.usc.edu

Assists students and families in resolving complex personal, financial, and academic issues adversely affecting their success as a student.

Diversity at USC - (213) 740-2101

diversity.usc.edu

Information on events, programs and training, the Provost’s Diversity and Inclusion Council, Diversity Liaisons for each academic school, chronology, participation, and various resources for students.

USC Emergency - UPC: (213) 740-4321, HSC: (323) 442-1000 – 24/7 on call

dps.usc.edu,emergency.usc.edu