MN7182SR Marketing, Marketing Communications and Operations Assessment 2
Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: daixieit
Master of Business Administration
Assignment Submission Form
|
Module Code: |
MN7182SR |
|
Module Title: |
Marketing, Marketing Communications and Operations |
|
Assessment Title: |
Assessment 2, A Marketing Plan |
|
Lecturer Name: |
|
|
Student ID Number: |
|
|
Student Name: |
|
|
Assessment due date: |
27 January 2024 |
|
Student Declaration: |
By submitting this assignment, I/ we confirm that I/we have not sourced or used any information from any online ‘essay’ provider nor any other third party not acknowledged in my/our assignment. I/ We declare that the work submitted is my/our own.
Students should note that the University has a formal policy on plagiarism which can be found at https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ |
Feedback/Feedforward Coversheet
|
MN7182SR Marketing, Marketing Communications and Operations Management |
Academic Year 2023/24 Assessment # 2 Individual Investigative Report (70%) Word counts: 4000 (+/- 10%) |
||
|
Student Name: |
First Marker: |
||
|
Student ID: |
Second Marker: |
||
|
Title of report: A Marketing Plan |
|||
|
Assessment criteria |
Tasks |
1st Marker |
2nd marker |
|
1. Critically appreciate and use Marketing Research tools for researching business opportunities. This will provide the student with the necessary background information about performance of the selected organisation and the level of application of marketing theory.
(20 marks) |
To write a MARKETING PLAN with the support of: 1. Introduction of “chosen” company (to include products/services being offered) (10 marks)
2. To conduct the following scans for the “chosen” company · External scan (PEST) · Industry scan (MP5FF) · Internal scan (SWOT) (10 marks) |
|
|
|
Critically appreciate and use Marketing Strategy models in a global context. Although this outcome would particularly apply to global companies. All businesses should be evaluated from a local as well as a global perspective with a view of further expansion.
(35 marks) |
1. To determine the “new” segmentation, target and positioning (STP) for the “chosen” company (15 marks)
2. To determine the “new” Marketing Mix (4Ps or 7Ps) for the “chosen” company (20 marks) |
|
|
|
Critically appreciate and use Marketing Communications to reach and influence target audiences. This dimension should be evaluated in the light of both content and means of communication.
(20 marks) |
1. To propose a new marketing communication programme/strategy for the “new” strategy for the “chosen” company (20 marks) |
|
|
|
Critical appreciation and use of Operations Management to design and develop products/services that meet market requirements
(20 marks) |
1. To design and propose the operations management for the “new” strategy for the “chosen” company (20 marks) |
|
|
|
Personal learning and reflections
(5 marks)
|
1. Narrative what was your personal learning for this module (5 marks) |
|
|
|
Total Marks |
|
|
|
|
Areas for Improvements |
|
|
From First Marker |
|
|
Knowledge and understanding
|
|
|
Analysis and evaluation
|
|
|
From Second Marker |
|
|
Knowledge and understanding
|
|
|
Analysis and evaluation
|
|
|
Agreed Marks First Marker’s marks/date: Second Marker’s marks/date: |
|
|
Please upload the Turnitin Report
|
|
The author’s chosen company is: coinbase
|
I have attached a very specific sample for your reference. Follow strictly and if you can make it better, you can go beyond.
1.0 Introduction of the chosen Company
1.1 Background of Company
1.2 VMVC
1.3 Company Offerings
1.3.1 Product Line
1.3.2 Services
1.4 Resources & Capabilities (5Ms)
1.5 Marketing Research
1.5.1 Primary Research Data (all ways work as long as it is first-hand interviewed statement)
1.5.2 Secondary Research Data
1.5.3 Reliability and Validation:
2.0 Environmental Scan
2.1 External Analysis – PESTEL
2.2 Industry Analysis – Porter’s 5 Forces
2.3 Internal Analysis – SWOT Matrix
3.0 Marketing Strategy
3.1 STP Analysis
3.1.1 Current STP
3.1.2 Proposed STP
3.2 Brand Strategy
3.2.1 new brand
3.3 Marketing Mix Analysis (7PS)
3.3.1 Current Marketing Mix
3.3.2 Proposed Marketing Mix
4.0 Marketing Communication Strategy
4.1 Purpose (DRIP Approach)
4.2 Marketing Communication Mix
4.2.1 RACE Framework
4.2.2 PESO Model
Current Communication Strategy
Proposed Communication Strategy
5.0 Operations Management
5.1 4Vs
Current Operations Management Strategy
Proposed Operations Management Strategy
6.0 Personal Learning & Reflection
Why do you think the module is useful and what have you learnt that benefit you most in your career and life?
References (30references and in-text citations requested)
2024-01-22
A Marketing Plan