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SCHOOL OF MEDIA AND COMMUNICATION

BRIDGING MODULE: FUNDAMENTALS IN MEDIA AND COMMUNICATION

ASSESSMENT BRIEFS

Assessment Task 1: Journal Review (50%)

Review a minimum of 10 articles from peer reviewed journals and write a 3-page report of research trends in media and communication.

· You should pick one topic under media and communication that is related to your study interests. It can be (but not limited to) from the following:

o Journalism

o Public Relations

o Social/New Media

o Advertising

o Radio, Film and TV media

o Organisational communication

· The articles you reference should highlight the latest research trends and areas of focus in your topic. As such, there needs to be at least 4 articles that were published in the last 3 years.

· The credibility of the journals is also important, and these journals have to be indexed under SCOPUS or Web of Science. Articles from journals that are not indexed will not count towards the 10-article minimum.

o You may use non-academic references, but they do not count towards the 10 article minimum as well.

· The structure of your report should be in the following form:

o Introduction

§ Introduce your topic and why it is relevant in the field of media and communication research. You don’t have to go into too much detail but assume that the reader has a background in media and communication.

o Theories

§ Briefly summarize at least 2 theories that are used to study your subject matter. These theories should be media and communication theories. Theories from other disciplines can be presented but only if they are used to study the subject through a media and communication paradigm.

§ At least one of theories should be one that you intend to use for your own research

o Current issues

§ Based on your article review, identify at least 2 issues in your chosen topic that warrants further research. Explain and justify why it is worth studying and why it is important. Please be mindful that you need to justify the relevance of these issues with journal articles.

· This assignment should be no longer than 5 pages (double-spaced, font size 12, excluding references).

o Submissions that exceed this length will be penalised.

· References need to be listed and cited in the report using APA or Harvard style formatting.

· Please submit an online copy only on MyTIMES through Turnitin (20% similarity is the maximum and AI rate should be no more than 10%) using the Assessment 1 – Journal Review submission link

The submission deadline will be indicated on the submission link, but submissions will be evaluated on a weekly basis.

Assessment Task 2: Research Proposal (50%)

Based on the reviewed journal articles, write a research proposal for media and communication.

· Based on the review of articles from Assessment Task 1, prepare a research proposal for a media and communication study

o For PhD students, the research proposal should be for your own PhD research topic.

· The proposed study should have the following elements:

o Research problem

§ Propose a research problem that your study seeks to solve. Be mindful that it needs to be supported by research in contemporary journal articles.

o Chosen theory

§ Indicate which theory you will be using and justify why this theory is important to conduct your study.

o Research Questions

§ Come up with at least 3 research questions that you will seek to answer in your study

o Reflection

§ Explain how your existing experience can be used to help you study this topic and why is it important for you. As all students will be coming from different backgrounds, this section is important to relate that your past experience is suitable to make up for the lack of formal knowledge in media and communication

· This assignment should be no longer than 7 pages (double-spaced, font size 12, excluding references).

o PhD students can write up to 10 pages.

o Submissions that exceed this length will be penalised.

· References need to be listed and cited in the report using APA or Harvard style formatting.

· Please submit an online copy only on MyTIMES through Turnitin (20% similarity is the maximum and AI rate should be no more than 10%) using the Assessment 2 – Research Proposal submission link.

The submission deadline will be indicated on the submission link, but submissions will be evaluated on a weekly basis.

Passing this module

Students will need a combined score of 50 in order to pass this bridging module. Students will be allowed to resubmit failed assignments (that receive less than 50%) up to three times for reevaluation.

Rubrics

Assessment Task 1: Journal Review

This rubric outlines the various criteria and gradations for assessing students' performance in the Journal Review assignment, offering clear distinctions between different levels of achievement.

Criteria	Excellent (5)	Good (4)	Fair (3)	Needs Improvement (2)	Inadequate (1)
Topic Selection & Relevance	Student selects a highly relevant and well-defined topic within media and communication. The chosen area of focus demonstrates exceptional understanding and depth.	Student selects a relevant topic within media and communication, showing good understanding, but lacks a bit of depth or specificity.	The topic chosen is somewhat relevant to media and communication, but lacks clear definition or depth of understanding.	The topic choice lacks relevance or clarity in relation to media and communication.	The topic choice is irrelevant or not defined within media and communication.
Article Selection & Analysis	Demonstrates excellent selection of 10 articles from reputable journals, effectively analyses and synthesizes information from each article. Provides insightful connections and critical evaluation.	Selects 10 appropriate articles from reputable journals, effectively summarizes and analyses most articles with a good level of insight.	Selects articles that are mostly appropriate but lacks some depth in analysis or synthesis. Shows limited critical evaluation.	Article selection is weak or lacks relevance. Analysis and synthesis are superficial or missing in several articles.	Article selection is poor, irrelevant, or missing. Little to no analysis or synthesis presented.
Understanding & Application of Theories	Demonstrates exceptional understanding and application of at least 2 media and communication theories, showcasing clear connections to the chosen topic. Applies theories effectively to the subject matter.	Shows good understanding and application of 2 media and communication theories to the chosen topic, but lacks a bit of depth or clarity in connections.	Demonstrates understanding of theories, but lacks clear application or relevance to the chosen topic.	The application of theories is weak or irrelevant to the chosen topic. Understanding of theories is limited.	Poor understanding and application of theories. Little to no relevance or connection to the chosen topic.
Identification of Current Issues	Exceptionally identifies and justifies at least 2 current issues in the chosen topic, providing solid reasoning supported by relevant journal articles.	Effectively identifies and justifies 2 current issues in the chosen topic with good supporting evidence from journal articles.	Identifies some current issues but lacks strong justification or adequate support from journal articles.	Identifies issues with weak justification or insufficient support from journal articles.	Fails to identify or justify current issues adequately. Lack of support from journal articles.
Structure & Writing Clarity	Presents a well-structured report with clear, concise writing, logical flow, and proper formatting. Maintains exceptional clarity and coherence throughout.	Mostly well-structured report with clear writing and good flow, but may have minor issues in formatting or coherence in a few sections.	Structure is somewhat clear but lacks coherence or proper formatting in some sections. Writing may lack clarity or coherence at times.	Structure is weak, lacks coherence, and formatting issues persist. Writing lacks clarity and coherence in most sections.	Poorly structured report with major issues in coherence, formatting, and writing clarity.
Referencing & Compliance	Accurately and consistently cites references in the prescribed format. Adheres to word count and formatting guidelines. Demonstrates exemplary academic integrity.	Mostly accurate referencing and compliance with formatting guidelines. Minor inconsistencies or errors in citation. Meets word count requirements.	Shows effort in referencing and compliance but with noticeable inconsistencies or errors in citation. Meets word count but may have minor formatting issues.	Referencing and compliance with guidelines are weak, with significant inconsistencies or errors in citation. May not meet word count or formatting requirements.	Poor referencing and compliance. Major inconsistencies or errors in citation. Does not meet word count or formatting requirements.

Assessment Task 2: Research Proposal

Students are encouraged to use this rubric for self-assessment can help them gauge their work against defined criteria, fostering self-reflection and improvement in their research proposal writing.

Criteria	Excellent (5)	Good (4)	Satisfactory (3)	Needs Improvement (2)	Inadequate (1)
Research Problem	Clearly identifies a significant and research-worthy problem supported by contemporary articles.	Identifies a relevant problem with some support.	Identifies a problem but lacks support or significance.	Identifies an unclear or irrelevant problem.	Fails to identify any research problem.
Chosen Theory	Justifies the choice of theory effectively, demonstrating its relevance and application to the proposed study.	Provides reasoning for theory choice with relevance.	Presents theory choice but lacks depth in justification.	Presents a weak justification for theory choice.	Does not justify the choice of theory.
Research Questions	Formulates clear, focused, and relevant research questions aligned with the research problem.	Develops relevant research questions.	Formulates research questions with some relevance.	Develops unclear or irrelevant research questions.	Fails to formulate any research questions.
Reflection on Experience	Demonstrates a clear understanding of how existing experience relates to the chosen topic and justifies its relevance.	Clearly explains the relevance of past experience.	Explains relevance but lacks depth or clarity.	Presents a weak connection between experience and topic.	Does not relate past experience to the topic.
Clarity & Coherence	Information is organized, coherent, and effectively communicates the proposed study.	Mostly organized and coherent.	Information is somewhat disorganized.	Information lacks coherence and organization.	Information is completely disorganized.
Originality & Contribution	Proposes innovative ideas that contribute to the field, highlighting potential contributions.	Presents ideas with potential contributions.	Presents ideas but lacks clear contributions.	Presents ideas lacking innovation or contribution.	Lacks any sense of originality or contribution.
Writing Quality & Presentation	Writing is clear, concise, and adheres to formatting guidelines with minimal errors.	Mostly clear writing and adheres to guidelines.	Writing lacks clarity or has multiple errors.	Poorly written with significant errors.	Unintelligible writing and disregards guidelines.
References & Citations	Correctly and consistently uses appropriate referencing and citations following academic conventions.	Mostly correct referencing and citations.	Some inconsistencies in referencing/citations.	Incorrect or inconsistent referencing/citations.	No referencing or citations provided.
Adherence to Length Requirements	Meets the specified page limit accurately without exceeding.	Slightly exceeds or falls slightly short of page limit.	Exceeds or falls short of page limit by a moderate margin.	Significantly exceeds or falls short of page limit.	Does not attempt to meet page limit.