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COM334 Cultural and Creative Industries in a Digital Economy

Semester 1, 2023-2024

Individual essay

Deadline:                          12:00pm on Thursday, December 28th, 2023

Submission method:         LMO

Word limit:          2,000 words excluding reference list.

Weight:                     70% of the final grade

Learning Outcomes:         A, B, C, D

Resit:                                No

Essay Assignment Overview

There are THREE essay questions available based on the lectures, seminars, readings, and discussions throughout the module. You should ONLY choose ONE. Please read the instructions carefully.

1. It is evident that both state policies and commercial interests drive the rapid development of China’s cultural and creative industries, although they are not always aligned well with each other. Thinking of one specific Chinese media industry, how have the state and the market influenced the industries’ growth in distinctive ways over the past decade? Where have both fallen short in terms of encouraging diversity and creativity?

2. Think through your recent cultural/media consumption and identify any specific product you consider may have been produced for primarily artistic purposes, primarily commercial reasons, or a balanced mix of both. What characteristics of the product help support your assessment? And how does the related industry shape these characteristics?

3. While digital platforms have revolutionized cultural and creative industries, they also created many challenges to legacy media (e.g., newspapers) and traditional culture (e.g., folk art). Considering one such product, does a Netflix model help this product benefit from the platform economy? What are some of the problems that might be associated with this model?

These essay questions are open-ended, meaning you may reach different conclusions in your research essay than other students. What you need to do is to critically present and justify your analysis, reading, and arguments. Please note that using Generative AI tools is not permitted in this assessment.

Essay Format and Requirements

All parts, including cover page, main body text, bibliography, etc. should be combined in one Word document. The essay must follow the format outlined below:

1. Cover Sheet (signed & dated)

2. Title Page with Title, Name, Student ID, and Word Count

3. Introduction

4. Literature review

5. Main argument and analysis

6. Conclusion

7. Reference list

8. Submitted in word.doc or word.docx format (not PDF).

File name: COM334_ESSAY_ (STUDENT ID).docx (DO NOT use your name).

9. Arial or Times New Roman; 12-Point Font

10. Double Spaced

11. Justified Alignment

12. Remember to include Page Numbers

13. Header: “COM334Essay – (Student XJTLU ID Number)”

14. APA 7^th format

15. Word Count included (Essay main body text, Bibliography excluded).

Essay Submission

Essay must be uploaded to LMO by the deadline: 12:00 pm on Thursday, December 28, 2023.

NOTE: No extensions will be granted, unless in exceptional extenuating circumstances.

Essay Grading Criteria