FTA421-Introduction to Cultural and Creative Industries
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FTA421-Introduction to Cultural and Creative Industries
ASSESSMENT: INDIVIDUAL ESSAY
This is an individual assignment delivered in the form of a written essay (1000-1200 words).
TOPIC:
How I wish to influence the Cultural and Creative Industries through cross-cultural work
Briefly introduce a project you would like to develop in Cultural and Creative Industries and describe it in terms of your broader life/career mission. Using class content, how do you see your development in progressing your idea? What steps would you need to take to achieve it?
Pick a project from the field, that best suits your interests/background/experience, but make sure it aims at facilitating cross-cultural communication. Please pay particular attention to the texts we will discuss by Kenya Hara (Kenya Hara Designing Design, Lars Müller Publishers 2007) and Wolfgang Welsch (Wolfgang Welsch, Transculturality - the Puzzling Form of Cultures Today, [in:] Spaces of Culture: City, Nation, World, ed. by Mike Featherstone and Scott Lash, London 1999, pp. 194-213), and explain in detail how and why you will draw inspiration from existing traditions, channelling them into the future through your project.
Make sure you speak with a strong personal voice and share original ideas. Please discuss the creative aspects and social impact of your project in relation to some of the major issues we cover throughout this class (such as sustainability, technology and social implications). Each idea/topic should be discussed with me in advance and be validated before you begin to write.
Attach the standard coursework submission cover sheet in front of the essay. Prepare the whole document as a Word copy and upload it to the LMO submission area (activated in due course). Format your file name as: yourName_yourStudentID_FTA421_Essay.docx
The following guidelines must be followed:
Your essay can include graphics if relevant to explain your idea.
The text must be written in proper English. Make sure you revise and proofread the file before submitting. This is an English language major and any information provided in Chinese will be considered incomprehensible.
The assessment should be submitted digitally as a WORD file.
Remember to include references. Make sure to footnote in the text all the information which comes from other sources in any language.
No extensions will be granted, unless in exceptional extenuating circumstances. XJTLU policy is -5% per day up to a total of 25%. Work submitted more than five working days late will receive a grade of zero.
ASSESSMENT CRITERIA
A1. Originality and potential cross-cultural impact (30%)
A2. Quality of research and connection with class content (30%)
A3. Depth of analysis and relevance of conclusions (30%)
A4. Quality of writing (10%)
MARKING RUBRICS
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Insufficient 0-49 Fail |
Adequate 50-59 Pass |
Good 60-69 Merit |
Excellent 70+ Distinction |
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A1. Originality and potential cross-cultural impact (20%) |
No understanding of cross-cultural framework
Irrelevant project idea |
Adequate understanding of cross-cultural framework
The proposed project idea matches the topic
|
Good understanding of cross-cultural framework
The proposed project idea matches the very relevant topic
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Deep understanding of cross-cultural framework
The proposed project is excellent and highly relevant |
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A2. Quality of research and connection with class content (30%) |
Poor understanding of the context of the proposed project and its social impact
Lack of ability to relate selected case study to issues of sustainability, technology, etc. |
Satisfying understanding of the context of the proposed project and its social impact
Satisfying ability to relate selected case study to issues of sustainability, technology, etc. at least to a certain extent |
Good understanding of the context of the proposed project and its social impact
Good ability to relate selected case study to issues of sustainability, technology, etc. in major ways |
Thorough understanding of the context of the proposed project and its social impact
Great ability to relate selected case study very closely to all issues of sustainability, technology, etc. |
|
A3. Depth of analysis and relevance of conclusions (30%) |
Insufficient evidence – or none at all – is given
Lack of thorough analysis and relevant conclusions |
Connection between argument and evidence is not clearly articulated in all cases
General analysis with little critical input and average conclusions
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The connection between argument and evidence is clearly articulated
Good critical analysis and interesting conclusions
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The connection between argument and evidence is clearly and compellingly articulated in all cases
Great critical analysis with original conclusions
|
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A4. Quality of writing (10%) |
No answer to the central question
Poor chaotic writing
No personal input |
Structure is somewhat confusing
Clear writing without major inadequacy
Limited personal input exceeding general findings |
Structure is mostly clear
Smooth and enjoyable writing
Noticeable personal input |
Structure is consistently clear and lucid
Great clarity and original style
Strong personal voice |
2023-11-23