Assignment Instruction: Your assignment should include: a title page containing your student number, your name, the module name, module code, the submission deadline and a word count; the appendices if relevant; and a reference list in Kingston University’s Harvard referencing format. You should address all the elements of the assignment task listed below. Please note that lecturer will use the assessment criteria set out below in assessing your work.

Microsoft Word Preferences: Font size 12, Line spacing 1.5, Times New Roman

Learning Outcomes:

•    Skills in formulating research questions, aims and objectives

•   Formulating & testing research hypothesis

•   Skills in developing research questionnaire

•    Skills in data collection and analysis techniques in quantitative method

•   Analyse inferential statistics

•   Analyse data as an aid for business decision making process

•   Develop the skills to employ SPSS and associated applications as a computer- oriented data analysis tool

The achievement of the learning outcomes for this assessment is demonstrated against the  assessment criteria shown below. All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below.  All marks/grades remain

indicative until they have been considered and confirmed by the Assessment Board

PURPOSE

The aim of this assignment is to use the SPSS computer package to interpret and analyse quantitative data that is already obtained and provided to students.

TASKS

Section A:

1.   Identify a suitable topic in International Business, and formulate a research question, aim and objectives within the context.

2.   Develop a hypothesis and design a questionnaire on this topic that would help answer your research question and generate your data set.

3.   Collect relevant databased on your questionnaire design.

Section B:

4.   With the aid of SPSS and suitable extracts of data, demonstrate the use of:

(a) Descriptive statistics in the form of:

(i) appropriate graphical representation e.g. pie charts, bar charts, line graphs, histograms etc.

(ii) appropriate statistical measures  e.g.  mean, standard deviation, skewness etc.

(b) Appropriate procedures to examine the distribution of the data.

(c) Appropriate significance testing for statistical hypotheses.

5.   Summarise, analyse and discuss your results in a written account.

6.   Comment and reflect on the usefulness of this survey and analysis as a pilot study for a larger research project e.g. improvements to questionnaire, other research material, further possible  analysis etc.