ACCTG 722: RESEARCH IN Revenue and Cost MANAGEMENT 2023 Semester 2
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2023 Semester 2
Understanding revenue and cost drivers (Part 2): Propose extensions
Due date: 4pm NZT, Monday 23 October, (Monday after Week 12)
Submissions (and marks out of 35)
· Informal research proposal (20 marks). Use 1.15 line spacing, Calibri 12 point font. Refer to the indicative page limits for each section below
· Survey instrument (5 marks): annotated with reasons for changes and references
· Video presentation (10 marks). 10 minutes maximum.
A good study not only answers questions but raises further questions to pursue. For this assignment, you will propose two extensions to your findings from your ACCTG722 Assignment 1 that explore further implications and uncertainties.
Assignment
Prepare two extensions to your Assignment (Stage 1) study in the form of an informal research proposal.
· One of your extensions will be a follow-up survey.
· The other will use a non-survey method and connects with cost management.
As with Assignment 1, think of this as a write-up that you will be sending to your supervisors so they can understand the what, how, and why of your proposals. You will also prepare a recorded video in the style of a conference presentation. This will challenge you to summarise your ideas, methods, and motivations in a brief and visual manner.
These two articles provide a ‘research pitch’ template for quantitative and qualitative research that you may find helpful for organising your thoughts.
· Faff, R. W., & Smith, T. (2015). A simple template for pitching research. Accounting & Finance, 55(2), 311-336. https://doi.org/10.1111/acfi.12116
· Lodhia, S., & Smith, T. (2017). What about your qualitative cousins? Adapting the pitching template to qualitative research. Accounting & Finance, 59(1), 309-329. https://doi.org/10.1111/acfi.12266
There are five elements to this assignment (#1-4 relate to your informal research proposal; #5 is your video). Mark allocations and page limits are presented here. They are designed to be generous limits. Page limits exclude any diagrams and figures.
Requirements
1. Recap your Stage 1 findings (3 marks, 1 pg. limit)
· Begin with a brief review of your models and results from Assignment 1.
· Emphasise the results you found notable. For example, these may be results that contrast with Matzler et al. (2004); produced different results for sub-samples; highlight potential for further study; or was unexpected or unintuitive.
2. Motivate further questions (7 marks, 3 pg. limit)
· Identify further questions that connect, elaborate, or contrast with your Stage 1 findings. Bear in mind you will be making two proposals:
i. One that uses a follow-up survey (Req. 3)
ii. One using non-survey method linking with cost management (Req. 4)
· You can motivate these studies using any of the following:
iii. Your Stage 1 findings
iv. Comments from Assignment 1 survey open-ended student responses
v. Matzler et al. (2004), other ACCTG722 readings
vi. Your own additional research
· We are looking for questions that connect in some way to your Stage 1 findings.
3. Proposal 1 method: Follow-up survey (5 marks, 2 pg. limit; your annotated survey instrument does not count toward this limit)
· Prepare a follow-up survey to address your questions. Assume your survey will be distributed to a future ACCTG 331 cohort of students.
· For your reference, the Assignment 1 survey instrument is reproduced below.
· This involves designing your proposed survey instrument, with comments showing the changes and references.
4. Proposal 2 method: Non-survey (5 marks, 3 pg. limit)
· Select a method other than a survey. For example, case study, focus groups, experiment, simulation, or archival econometric analysis.
· Propose a study that connects the revenue-focused Stage 1 findings with a cost management issue.
· Depending on your chosen method, the elements of your proposal will differ, e.g. models, hypotheses, interview questions, sample selection etc. Refer to the two pitch articles (Faff & Smith, 2015; Lodhia & Smith, 2017) to guide the essentials.
· For perspective, aim for a proposal doable in one semester, e.g. about 3 months.
5. Prepare a conference presentation (up to 10 minutes long, showing your webcam and slides; PowerPoint slides are the only allowable resource)
· For your non-survey proposal, prepare a video presentation that explains your project. Be visual. Be brief. Be energetic.
· For your slides, the only essential questions are:
a. What am I doing? What is the topic and question you are answering?
b. Why am I doing it? What is motivating or prompting the study?
c. How am I doing it? What is your proposed method?
2023-10-18