Assessment Task 2: Digital Marketing Implementation Portfolio

Type: Digital Portfolio

Weighting: 30%

Length: All portfolios must contain visual and digital evidence of implementations, and 500 (individual submission), 750 (pair submissions) or 1000 (group submissions) words of reflections in total (+/- 10%). Finally, a 6:40 min PK presentation or a 3-5 min video visualisation is also required (groups must do both). See further details below.

Due date: Tuesday in Week 13 - October 17, 13:00 AEST (1 PM)

Overview

You are required to implement your strategic digital marketing plan developed from Assessment 1 and submit a formatted digital portfolio to showcase the digital resources you built. 

Your portfolio will be made up of a collection of evidence, including: 

• URL links, screenshots, and other points of evidence of your implementations 
• Short reflections on how your implementations performed following your plan (Assessment 1)
• Video evidence of feedback/comments from your SME/mentor confirming how you did your implementations
• A visualisation of one of your implementations in the form of a video and/or Pecha Kucha
• presentation (PK)
• You may complete and submit Assignment 2 either as an individual submission, in pairs, or groups.

Assessment Criteria (30%)

• The HOW: Implementation execution (20%): Evidence of implementation executed during the semester.
• The ‘WHY, WHO & WHAT’: Reflection on value added (30%): Reflection of implementation in accordance with the ‘Why, Who & What’ of the plan. Evaluation of audience value added.
• Industry feedback (15%): Video discussion with the business/mentor about your implementations must be included as an appendix. You must outline the name and contact details of the business/mentor, and they must explicitly confirm the work you did.
• Implementation visualisation (35%): Purposely crafted video / PK presentation illustrating how you built one of your implementations. Clearly outline how the implementation addressed the plan’s ‘Why, Who & What’ (Assignment 1).

Assessment details

In this assessment task, you will implement the strategic plan you developed in Assessment One. You need to submit a professionally formatted portfolio with links to the digital resources you built. The portfolio must include the following:

• A brief overview of the implementations, including a description of HOW they were done (and for pairs and groups who did them). 
• Hyperlinks to each implementation, screenshots, and other visual elements (excluded from the word count - but this part should contain very little text). 
• Short reflections on each implementation (250 words for each), including how you executed it according to the plan’s ‘Why, Who & What’.
• Video evidence of discussing the strategic implementations with the SME/mentor, confirming how you executed them.
• Contain hyperlinks to the industry feedback video, implementation visualisation video and/or PK PowerPoint slides (slides as an appendix).

Written Reflections

• Individual submission: Written reflections should be 500 words (for two implementations).
• Pairs: Written reflections should be 750 words (for three implementations).
• Groups: Written reflections should be 1000 words (for four implementations).

Pecha Kucha (PK) Presentation or Video

This assessment requires you to deliver a Pecha Kucha (PK) presentation and/or create a short video based on one of your implementations. In your video/PK, you need to demonstrate how your implementation addressed the plan’s ‘Why, Who & What’.

Option 1: PK Presentation

This task requires you to present to the class in a “Pecha Kucha” format – exactly 20 slides, exactly 20 seconds each, giving you exactly 6 minutes and 40 seconds to deliver your message. Therefore, it is essential that you strictly stick to the PK presentation format. In addition, your presentation slides must be submitted as an appendix to your portfolio.

Rules for Pecha Kucha:

1. PowerPoint

2. Exactly 20 slides, each advancing automatically after 20 seconds (penalties apply for not following the format)

3. Total presentation time = 6:40

Suggestions for a successful presentation:

• Use relevant images to enhance your story
• Fewer words (or no words) - and try to avoid reading your presentation of the slides/notes.
• Be creative, capture the attention and interest of the audience
• Rehearse, rehearse, rehearse!

Wikipedia entry (https://en.wikipedia.org/wiki/PechaKucha) on Pecha Kucha

The official Pecha Kucha website (https://en.wikipedia.org/wiki/PechaKucha)

Option 2: Video Option

This task requires you to produce a short video describing and illustrating, creatively and engagingly, your implementations. Your final video must be between 3 and 5 minutes long (penalties apply). Students attempting this option must have sufficient prior technical knowledge and equipment to create and upload a video. Unfortunately, RMIT University cannot provide tuition or assistance with the technical aspects of video production. Although we do not expect or require a professional production, your video must be audible and make fair use of the visual elements.

Submit your video as a URL (e.g., YouTube). If you upload your video to YouTube, you have the option to either make it ‘Public’ (anyone can see the video, and it will show up in searches) or ‘Unlisted’ (only those given the URL can see the video, and it will not show up in searches). Please do not attempt to submit a video file to Canvas; the platform cannot handle it.

WIL Feedback

Method

Step 1: Review the feedback from Assessment 1, your strategic plan.

Step 2: Attend the feedback/feedforward workshop in Week 8 to further discuss your implementation strategy.

Step 3: Discuss the feedback from Assessment 1 and your implementation strategy with your SME/ mentor.

Step 4: Build your digital resources and execute your implementations.2023/9/27 11:36

Step 5: Reflect on your implementations in relevance to the ‘Why, Who & What’ of the plan and keep a dialogue with your SME/mentor.

Step 6: Record a couple of minutes of your final meeting with the SME/mentor confirming the work you did. Reflect on your work together with the SME/mentor.

Step 7: Craft your video / PK presentation

Step 8: Collect and format your portfolio evidence

Step 9: Record a video of a final discussion with your SME /mentor where they give feedback and confirm the work you implemented.

Step 10: Submit and present

Submission format

Referencing guidelines

printing) referencing style for this assessment.

You must acknowledge all the courses of information you have used in your assessments.

Academic Integrity and Plagiarism

Academic integrity is about the honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas. 

You should take extreme care that you have:

• Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods
• Provide a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.

If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

RMIT University treats plagiarism as a very serious offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

For further information on our policies and procedures, please refer to the University website. (https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity)

Assessment declaration