AD655-A4 - International Business, Economics & Cultures Fall 2023

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AD655-A4 - International Business, Economics & Cultures

Fall 2023

AD-655-A4 Meets CGS 515 Thursdays 6-8:45 pm

Instructor: Nolla Haidar

Phone:  857-245-8476

Email: [email protected]

Office Hours:

Wednesday 12-1 PM

By appointment via Zoom

Course Description

In this course, International Business, Economics & Cultures, students will learn a very objective and thorough treatment of international business practices and dynamics. This course examines cross-cultural and international business issues and

analyzes the problems of managing in an international marketplace. It focuses on cultural and regional diversity and

differences, political and economic influences, global market factors, and other contingencies with which managers of

multinational enterprises must contend. The course covers various management practices – from human resource staffing to motivating a multicultural workforce to create strategic alliances for large and small international firms. Class activities,  self-assessment exercises, and case studies are used to explore international dimensions of organizational behavior (e.g.,    leadership,decision-making, problem-solving, and conflict resolution).

Course Content and Objectives

The course begins with a discussion of the significant facets of the international business environment (legal, political, economic, cultural), with the cultural aspect presented as, in many ways, the most challenging dimension. Students

discover why cultures form and persist and the interdependence of cultures across the world. Also, students are exposed to a diversity of ideas about cultural values in different nations and how those values influence management and

organizational practices. The readings buildupon students’ existing knowledge of the functioning of American and Western European business organizations and help them understand how organizations function in a wide variety of cultures.

Students will actively read and report on Financial Times (at www.ft.com) and The Economist (at www.economist.com) in class.

Upon successful completion of this course, each student should be able to do the following:

•    Examine cross-cultural issues and challenges when conducting business abroad

•    Examine international management issues and challenges

•    Analyze the problems of managing in an international marketplace

•    Analyze economic factors impacting business internationalization

•    Review the various internationalization modes and strategies

•    Understand cultural and regional diversity

•    Understand environmental differences, political and economic influences, global market factors

•    Assess multiple contingencies international business managers of multinational enterprises must handle when conducting business abroad

•    Discover the reasons that cultures form and persist, as well as the interdependence of cultures across the world

•    Be exposed to a diversity of ideas about cultural values in different nations and how those values influence management and organizational practices

•    Develop an understanding of how organizations function in a wide variety of cultures.

The learning objectives will be attained throughout the semester by reading assigned materials, cases,

assignments, videos, simulations, examinations, lectures and discussions, and various articles on market research. Written lecture notes available on the course website and weekly Live Classrooms will extend and supplement the topics covered in the textbook and provide additional and different perspectives on them.


Course Instructor

Dr. Nolla Haidar, Administrative Sciences, BU MET.

Nolla Haidar is an adjunct lecturer of the Practice of Administrative Sciences at BU/MET. She holds a Ph.D. in

Management from Royal Holloway, University of London. She also holds a MS in International Retail Marketing from the University of Surrey in Guildford, United Kingdom. She is a Marketing and Research Advisor with Mission 235, a    marketing agency operating in the MENA region, and a marketing consultant for the Art New Center in Newton, MA. Additionally, she is a DEI board member with the American Red Cross.

Course Developer

Marcus Goncalves

Associate Professor of the Practice

Coord., Global Marketing Management Program

Administrative Sciences Department

Metropolitan College

Boston University

E-mail:marcusg@bu.edu

Profile:https://www.bu.edu/met/faculty/full-time/marcus-goncalves/

BU-MET Educational Goals

I.    Understand the importance of behaving ethically in their professional lives.

II.    Be effective leaders and communicators.

III.    Demonstrate problem-solving skills, supported by appropriate analytical, quantitative, and qualitative techniques.

Graduate Marketing Management Program Learning Outcomes (PLOs)

Upon completion of this program, a student will be able to:

1.    Analyze the global marketing concepts and test the application of the latest digital marketing tools and techniques.

2.    Develop quantitative and qualitative research techniques utilizing data analytics to measure, analyze, and optimize global marketing strategies.

3.    Create a marketing strategic plan, launch, and execute global marketing campaigns.

The Satisfaction of Department Goals

#

Goals

Category

Compliance

I.

Critical and

innovative

thinking

Substantial

The course incorporates an international business simulation that requires choosing

and applying appropriate international, business, economics, and cultural strategies at each stage. The results provide the basis for a critical evaluation of the international

business environment’s decision-making and business scenarios. This interplay of

qualitative and quantitative information is at the heart of global business acumen and innovative thinking.

II.

International

perspective

Substantial

The case studies discussed, as well as the international business simulation pertaining to a global smartphone manufacturer, as well as the required situation analysis taking into

account national and international factors, both in Europe and Asia, bear on all functional international business areas, including marketing, innovation, operations, finance, and

organizational management.

III.

Communication skills

Substantial

The course is built on, and students are evaluated on teamwork, discussion sessions,

projects, and video-conferenced project presentations. All these components strongly

support the development of communication skills and are critically crucial for completing the course.

IV.

Decision making

Substantial

Decision-making is based on careful, balanced, and thoughtful evaluation of quantitative and qualitative information is at the heart of this course.

V.

Technical tools

& techniques

Substantial

The course presents and discusses a variety of tools and techniques. Analytic tools include advanced Excel  techniques,  financial scoreboard   simulations,   including decision-tree analysis,sensitivity analysis, optimization analysis, risk analysis.

VI.

Research skills

& scholarship

Substantial

The course is built upon a sequence of inter-related research sub-projects. In each sub- project, the students research a specific international business situation, decide what

information is relevant, and evaluate; they construct models and apply decision support tools.

VII.

Professional

ethics &

standards

Substantial

The importance of professional ethics and standards in analyzing and choosing between business alternatives is discussed and emphasized throughout the subproject and

discussions.

VIII.

Creative &

effective

leaders

Substantial

Understanding the nature of quantitative and qualitative managerial decision-making is indispensable for becoming an innovative and influential leader in modern enterprise.

Course Objectives (SLOs)

Outcomes

Assessment Method

BU-MET ASD &  GMM Goals Met

Examine cross-cultural issues and challenges when conducting business abroad

Assessment will be through class activities such as case analysis, assignments, examinations, flipped classroom environment, international business simulation, and in- class/online discussions.

BU-MET I-VIII

GMM 1, 2 & 3

Examine international management issues and challenges

Assessment will be through class activities such as case analysis, assignments, examinations, flipped classroom environment, international business simulation, and in- class/online discussions.

BU-MET I-VIII

GMM 2 & 3

Analyze the problems of managing in an international marketplace

Assessment will be through class activities such as case analysis, assignments, examinations, flipped classroom environment, global business simulation, and in-

class/online discussions.

BU-MET I-VIII

GMM 2 & 3

Analyze economic factors impacting

business internationalization

Assessment will be through class activities such as case analysis, assignments, examinations, flipped classroom environment, international business simulation, and in- class/online discussions.

BU-MET I-VIII

GMM 1, 2 & 3

Review the various internationalization modes and strategies

Assessment will be through class activities such as case analysis, assignments, examinations, flipped classroom environment, international business simulation, and in- class/online discussions.

BU-MET I-VIII

GMM 2

Understan

2023-09-16