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Course :  Master of Business Administration

Module Code and Title : PGBM146 Value Creation in Organisations

- Managing Operations and Marketing

UOS Module Leader : Maria Parker

Assessment : Individual Assignment

Due Date : Thursday 1^st June 2023 at 1700 hours

Word Length : 4000 words +/- 10%

(Please refer to AQH-F15 Guidance for Students on the Penalty for Exceeding the Limit for Assessed Work)

Module weighting : 100 marks

Your completed work MUST be submitted electronically via the PGBM146 Module Canvas site (under Assessment tab).

The work will be assessed and marked and returned electronically, within 4 weeks. The assignment covers 100% of the overall course module mark.

The assignment must be submitted to Canvas as detailed below and contain a:

· a front page with your name, student number, the module number, the programme and the assignment title

· a reference list

· a bibliography

· a appendices of relevant information.

This business report based is based on a case study organisation.  The case study will be provided to you.  The content of the report will demonstrate learning undertaken during the module and apply analytical models appropriate to inform business strategy on where value creation can be applied for competitive advantage.

The work based report must demonstrate coverage of the learning outcomes:

Knowledge

K1. a critical understanding of operational and marketing theories, concepts and strategies and how these impact on value creation in organisations.
K2. a critical understanding of the contemporary challenges relating to value creation in a range of organisations.
K3. a critical understanding of the major decisions confronting managers in the management of value creation.
Skills:
S1. relevant transferable skills relating to the cross cultural management of value creation in a professional context including: problem solving, creativity, communication, and working collaboratively.
S2. how to conduct research using relevant journal and business documentation

1.1 Research the market sector in which the case study organisation operates and produce a business report to deliver a critical evaluation of the value chain activities of the case study organisation. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organisation in gaining competitive advantage within the sector.  The report must use detailed and referenced analytical models, appropriate to the case study organisation.

1.2 The business report must cover the points listed below.

1.2.1 Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the case study organisation.  The research information should enable you to carry out a critical evaluation of the business’s value added strategy reviewing the marketing and operations activities and analysing how these deliver strategic goals.

1.2.2 Demonstrate critical understanding of how the case study organisation co-creates value for customers through the integration of core aspects of marketing and operations management. This includes how value is created holistically through the market research, product development, prototype, supply chain, production, and diffusion into the related markets

1.2.3 Deliver a critical appraisal of the organisation’s practice to related marketing and operations management theory.

1.2.4 Synthesise suitable recommendations for the case study organisation to improve marketing and operations management strategy and deliver enhanced value creation and competitive advantage. Your suggestions for implementation must be supported by relevant theoretical underpinnings, research into the sector and application to analytical models.

1.3 Submission of Assessment:

• One electronic copy of the work should be submitted via the Canvas Turnitin submission area in the assignments tab on the module space, prior to the deadline.

• Formal feedback and results will be provided 4 weeks after the submission date on Canvas.  Please note that if marks are released prior to assessment boards students should be aware that they are subject to ratification and may change depending on the outcome of the assessment board.

• The University's Post Graduate Generic Marking Criteria attached will be used to assess the work.

1.4 Referencing your work

In this institution the Harvard method of referencing is used.

The Harvard method of referring to publications and of arranging references uses the author's name and the date of the publication. References are listed at the end of the text in alphabetical order by author's name. The general format of a journal reference is shown below:

Smith, J. (1999) How to succeed! Journal of Entrepreneurs, 1(2), p. 34-56

Author’s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the journal where article appears, which is in italics. Finally, state the volume and issue Number (in brackets) along with the pages where article can be located.

A short guide to Harvard referencing is available on the library site.

1.5 Academic Integrity and Misconduct:

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full bibliography and/or a list of references must be submitted as prescribed in the assessment brief).

Please note that this is intended to be an individual piece of work.  Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice.  Students are referred to the University regulations on plagiarism and other forms of academic irregularity.  Students must not copy or collude with one another or present any information that they themselves have not generated.

For further information on academic integrity and misconduct see https://my.sunderland.ac.uk/display/AQH/Academic+Integrity+and+Misconduct