INFS6023 Data Visualisation for Managers Shop Online
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Data Visualisation for Managers
﴾INFS6023﴿
Shop Online
Case Study: ShopOnline
ShopOnline
Ecommerce companies like Amazon, Alibaba, and eBay have changed the way the retail industry
does business. ShopOnline is an Ecommerce business that operates globally and focuses primarily on gift items. ShopOnline collects data about every transaction made on its web shop.
Your Task
You have been hired as a consultant of ShopOnline to provide data‐driven insights to the senior management of the Ecommerce company.
Dataset information
The dataset provided contains data collected by ShopOnline in a one‐year period. The dataset is available on Canvas ﴾ShopOnline Data.xlsx﴿. The dataset consists of the following attributes:
Attribute |
Description |
InvoiceNo |
A 6‐digit integral number uniquely assigned to each transaction. If this code starts with letter ’c’ it indicates a cancellation. |
StockCode |
A 5‐digit integral number uniquely assigned to each distinct product. |
Description |
Product ﴾item﴿ name |
Quantity |
The quantities of each product ﴾item﴿ per transaction |
InvoiceDate |
The day and time when each transaction was generated |
UnitPrice |
Product price per unit in AUD |
CustomerID |
A 5‐digit integral number uniquely assigned to each customer |
Country |
The name of the country where each customer resides |
2023-09-09