INSTRUCTOR INFORMATION

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ASSIG N M E NTS   F E E D BA C K   A N D   G RA D I N G :   F o l l o w i n g   Week

COURSE DESCRIPTION

Course Level: Undergraduate/Graduate

This course introduces students to managerial decision making within the sports industry and other businesses that use sports as an important component of their marketing strategies. The primary emphasis of the course is the application of marketing principles to actual problems faced by practicing sports marketers.

Prerequisite: undergraduate MKTG-300 or MKTG-250; graduate: MKTG-612 or MKTG-632.

COURSE LEARNING OUTCOMES

Overview

Sports Marketing Management is an elective course intended primarily for marketing majors and minors. It is intended to introduce students to managerial decision making within the sports industry and other industries that utilize sports as part of their marketing strategies.

As an advanced marketing course, students are assumed to already possess competence in the application of basic marketing principles under the broad categories of the 6-Ps of marketing: people, product, price, placement, promotion, and performance.

Although these principles of marketing will be covered indirectly, primary emphasis of the course will be to apply these principles to actual problems and managerial issues faced by practicing sports marketers.  These decision making simulations will be presented to students in both business case study method

and dialogue with actual sports marketing practitioners representing:

. Professional sports teams, leagues, and corporations that utilize sports and sports media in their respective marketing strategies.

Objectives

The objective of this course is to provide the student an overview of sports marketing and sports marketing management through interaction with sports marketing practitioners representing different    areas of this broad field. As well as providing a general understanding of the history of sports marketing, this course will specifically focus on and be broken into three topics within sports marketing.

1. The business of sports. Understanding how sports organizations (teams and leagues) market their

product. Understanding the relationships between key components and players in the sports industry. Understanding the various marketing levers and sources of revenues of leagues and teams.

2. Using sports as a promotional vehicle. Understanding how marketing managers utilize sports and sports sponsorship as a promotional tool.  Utilizing sports as a marketing tool to promote other

businesses. Understanding ROI of promotions.

3. Sports as a medium. Evolution of sports and media (radio, tv, satellite radio, internet, new mediums). Marketing sports media as a product.  Alternative distribution of sports media.

COURSE REQUIREMENTS, STRUCTURE, AND EXPECTATIONS

STRUCTURE

This course provides an in-person learning experience and is scheduled to run for 15 weeks. Students should review any posted materials in advance of class to enable informed and active participation.

Class time will be devoted to reviewing articles, discussing current events, providing lectures on various topics, and answering questions.

STUDENT EXPECTATIONS

Students are expected to:

.     Review the syllabus and all relevant University policies

.     Review and follow the course calendar

.    Submit all assignments by the deadline (all deadlines based on Eastern Time)

.     Participate both in-class and outside of class

POLICIES FOR THIS COURSE

ATTENDANCE AND PARTICIPATION

. As attendance and participation comprises a significant portion of your final grade, it is

imperative that each student attend class and come prepared to participate.  You do not start

the semester with an automatic participation grade of 200.  This is an earned grade, just like the other assignments.

. Based on recent guidelines and announcements, I am preparing for all of our classes to be

taught in-person for this semester. If that changes and we move back to any sort of hybrid or online learning, I will be prepared to teach via Canvas/Zoom and record these sessions so that students with conflicts due to time zone differences, etc. can still follow the discussions/content.

. If I am teaching virtually through Canvas/Zoom, I do mandate that you please turn on your webcam so that we can create the best possible environment to have everyone participate.

. I will post on Canvas interesting current event articles and topics that may be covered outside of the classroom and it will each student’s responsibility to offer opinion, add subject matter and be active in this environment. This provides another mechanism for you to participate, if you don’t like to necessarily speak up in class.

. Please be sure to email ahead of any classes that you may not be able to attend and provide    your reason why.  If for some reason you miss a graded assignment, it will be solely up to the  student to provide a reason why that occurred and to ask for a make-up date.  If I do not hear from you, the grade will become a zero.

SHARING OF COURSE CONTENT

To supplement the classroom experience, lectures may be audio or video recorded by faculty and made available to students registered for this class. Faculty may record classroom lectures or discussions for

pedagogical use, future student reference, or to meet the accommodation needs of students with a

documented disability. These recordings are limited to personal use and may not be distributed, sold, or posted on social media outlets without written permission of the instructor.

Unauthorized downloading, file sharing, or distribution of any part course materials, or using

information for purposes other than student’s own learning, may be deemed a violation of American University’s Student Conduct Code and subject to disciplinary action (see Student Conduct Code VI.

Prohibited Conduct).

TEXTBOOKS AND MATERIALS

Required Reading:

Current Events:  Weekly Summary and Review/Discussion of: https://frontofficesports.com/ Recommended Reading:

Periodical: Sports Business Daily and Sports Business Journal

ASSIGNMENTS AND ASSESSMENTS OVERVIEW

GRADING SCALE

FX  ( A D M IN IST RAT IV E   FA IL )

COURSE CALENDAR

Note: The information, procedures and schedule included in this syllabus are subject to change.  There WILL BE modifications to the syllabus so BE PREPARED to adapt to them.