3. Deliverables

Deliverable 1 – Video (MP4/OGV)

The first deliverable that you are required to produce is a video, of no more than 3 minutes in length, in which you cover the following topics:

a.    CONTEXTUAL INFORMATION – Very brief introduction (recommended length: no more than 1 minute) that covers:

i.       Your name, background, and life story so far.

ii.       Reflection on your past and current usage (or non-usage) of social media, demonstrating critical reflection and critical thinking.

iii.       Statement of where you would like to go (professionally) in the future, particularly after graduating from your University of Sydney studies.

b. PROPOSED STRATEGY – Presenting a social media strategy that covers:

i.       Content consumption (viewing content created by others)

ii.       Content production (creating content that belongs to you)

iii.       How you will maintain social, cultural and network capital

The audience of the video are the other students and the teaching team of this unit. To respect everyone’s time, videos are required to be no longer than 3 minutes in length. Any video material in  excess of 3 minutes will be ignored for marking purposes (for example, if your video is 3 minutes and 15 seconds long, then the teaching team will not take the final 15 seconds into consideration when    marking your work).

You are not required, but encouraged, to actually implement your proposed strategy (the strategy should in any case be pragmatic and realistic). You are, however, required to justify your strategy based on logical reasoning and appropriate reliable sources of knowledge.

Additionally, please note the following technical requirements for the video:

a.    This video should feature you (speaking to the camera) for the majority (more than 50%) of the runtime. You can speak exclusively or have someone interview you.

b.    It is recommended that you support your presentation with slides or other graphical elements, presented elegantly and appropriately.

c.    The video should be provided in either the MP4 or OGV format; it needs to be playable on the University’s “Canvas” system.

d.   The video’s image quality should be clear, sharp and pleasant to watch (e.g., avoid flickering lights and sudden flashes); however, the video resolution must not exceed 720p. Video quality of current generation mobiles are typically sufficient but be advised to use a suitable (quiet) location for quality audio recording.

Deliverable 2 – Document (PDF)

The second deliverable that you are required to produce is a document, of no more than 2 pages in length (A4 sized pages), in which you provide:

a.    Any supporting information that you are not able to cover in Deliverable 1 (video).

a.    It is understandable that 3 minutes is a very limited amount of time, and you may not be able to provide all the details that you would like. Therefore, a common strategy is to use Deliverable 1 (video) to provide a persuasive overview and then substantiate your claims, logical reasoning, evidence and justification in this supporting information here in Deliverable 2 (document).

b.    It is recommended that you structure this supporting information according to appropriate headings.

b.   A reference list of the appropriate and reliable sources of knowledge that have supported your argumentation, including ALL such sources cited in Deliverable 1.

a.    Do not include references that you have not read or do not actually use in any meaningful way.

b.    Ensure that you use APA referencing. We recommend APA 7th, but will still accept APA 6th this semester. More information about APA referencing is available from   the University of Sydney Library website.

This document can be produced using any software that you like, though we would recommend a word processor like Microsoft Word or LibreOffice so that you can use the reference library (Deliverable 3) to automatically generate this reference list, via the appropriate reference manager software. For most students, the easiest combination is Microsoft Word + EndNote. Importantly, you must save Deliverable 2 as a PDF file so that the length of the document, in pages, is consistent between computers.

The audience of the document are the other students and the teaching team of this unit. To respect everyone’s time, documents are required to be no longer than 2 pages in length. Any document pages in excess of 2 pages will be ignored for marking purposes (for example, if your document is 5    pages long, then the teaching team will only take the first 2 pages as your submission for Deliverable 2). Again, to ensure that the page length is consistent between computers, please ensure that your    work is uploaded in the form of a PDF file and not some other file format such as DOCX. Failure to comply with this requirement would reflect poorly on your digital literacy skills.

For this assignment, you are permitted to adjust document settings (e.g., font size, margin size, use of columns) in order to fit more material onto the 2 pages. Competently performing such adjustments using a word processor reflects well on your digital literacy skills. Please do ensure that you have checked that your document is still readable once you have saved it as PDF.

Deliverable 3 – Reference Library (ZIP)

The third deliverable that you are required to produce is a file generated by a reference manager of your choice (from the 3 options: EndNote, Zotero or BibTeX), demonstrating your research and search efforts for this assignment. Please note that, at a minimum, your submission for Deliverable 3 must include ALL references that you cite in Deliverable 2.

To produce Deliverable 3, use one of the reference managers listed as follows:

a. EndNote. The EndNote software is available from the University of Sydney as you have been advised earlier in the semester. Please ensure that you use EndNote version 20 and not

“X9”. If your computer is too outdated to run EndNote version 20, please consider a different option.

b. Zotero. The Zotero software is available from www.zotero.org as you have been advised  earlier in the semester. Zotero is the recommended option for international students on   exchange from other universities, whose access to EndNote may be limited at their home university.

c.    BibTeX. Technically, BibTeX is a plaintext-based file format for which there are many

software options available (e.g., www.jabref.org). BibTeX is the recommended option for    students who are concurrently studying subjects that involve computer programming (e.g., computer science students).

You are required to compress your reference library from your reference manager (EndNote, Zotero or Bibtex) into a ZIP file. If you are unsure about how to create a ZIP file, you are advised to leverage your digital literacy and research/search skills to discover how to create a ZIP file based on the operating system of your computer.

Deliverable 4 – Peer Review

Peer review is a process in which peers (students) review assignments of other peers/students. In    this unit, peer reviews are conducted using the unit coordinator’s marking scheme. You will have to provide reviews for the assignments of your peers. In return, you will receive peer reviews of your    assignment. The purpose of the peer review is to help you “change hats” (from writer to reader), to improve your meta-cognitive skills, to train your abilities for critical reflection and to make the assessment process more transparent and comprehensible. Note that the peer ratings will be considered as suggested evaluations by the teaching team. The final marks are mediated by the teaching team and the unit coordinator. The final authority in regard to all marks rests with the unit coordinator. The peer review process will be explained in detail in the lecture.

4. Indicative Marking Criteria

Please note that marks might be informed by peer review but are discretionary to the teaching team. Percentages are purely indicative only (there is no breakdown provided – the assignment will be given an overall mark based on the assessment of deliverable(s) as a whole).