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Semester One 2022

Final Assessment Period

Faculty of Information Technology

Section B

1) Identify three modern technologies e.g., SMAC-IT, Advanced Robotics, 3D printing, wearables, etc. to discuss how they impact on individuals and organisation.       (3 marks)

2) Discuss how Big Data is used by organization as a portfolio of modern technology to derive strategies.     (3 marks)

3) COBIT 2019 suggests that a governance system should clearly distinguish between governance and management activities and structures. Discuss the differences between Governance and Management. (3 marks)

4) List three different methods of budgeting and discuss the advantages and disadvantages for each of them. (3 marks)

5) Describe the differences between the traditional ‘waterfall’ development method and the agile development method.    (3 marks)

Section C Mini Case 1 (4 + 3 + 4 + 3 + 6 = 20 marks)

Answer questions 1.1, 1.2, 1.3, 1.4, and 1.5 based on the following scenario. State your assumptions when necessary.

Australia Post

Technological change in the 1980s provided new electronic services for customers: intelpost, e-post and the lettergram. By the late 1980s, Australia Post had a number of competitors in parcels, retail products and courier services. In 1989 the passage of the Australian Postal Corporation Act 1989 meant that Australia Post became  entirely  self-funding. One thing that did   not  change was Australia   Post's  community service obligation to provide an accessible and affordable letter delivery service throughout the country. Australia Post had the exclusive right to carry domestic letters up to 500 grams (now it is 250 grams). Every other part of the business was subject to competition.

The traditional high street    post offices were replaced with modern shopfronts in places where people worked and shopped. Electronic point of sale (EPOS) technology provided additional services for customers. Retail for the first time in years started making a profit. The Australia Post network is now the country’s largest retail network. In 1999, barcoding technology was introduced to read the address and stamp on a barcode for accurate letter sorting. In 2003, Australia Post introduced letter sorting machines.

The letter business

The letter business continues to decline. In the year 2010-11, the letter business declined 3.7 per cent. During the past three years, the letter business declined 12 per cent. At the same time, the delivery network has been expanding as the population expands. Under their community service obligations, Australia Post is obligated to deliver letters five days a week to 98 per cent of the population. Australia Post's response to this challenge has been to develop their multi-channel service offerings to customers. There are a number of initiatives including Send me, Community Update Mail, Sample Post, Decipha, First Direct and eLetter.

Sendme is a service that allows customers to request samples, brochures and other advertiser material via mobile phone. Community Update Mail is a service for councils to be able to efficiently communicate with constituents. SamplePost is a service that allows organisations such as Procter & Gamble and Nestle to send samples to addressed customers. Decipha is a provider of inbound information management services such as document  imaging,  data capture, online forms and workflow for  major  customers.  First  Direct  helps businesses attract and retain customers by giving them access to accurate address and profiling data. The eLetter business provides access to direct marketing products and services.

These technologies and services ensure that Australia Post can sustain a profitable letter business by utilising technology to stay relevant. Customers of Australia Post can lodge mail electronically from their desktops. Australia Post can manage the printing and posting of customised mail items for organisations. Australia Post has also invested heavily in logistics – from order processing and warehousing to freight forwarding and customs management.

e-commerce opportunities

As the  letter  business  has  declined, the  parcel  business  has  increased  its  revenue  by  5.3  per  cent.  This increase is largely due to e-commerce, where Australia Post has been able to utilise its expertise in logistics and the parcel business by delivering the products that customers buy online. Australia Post strengthened its  relationship with  eBay, acquired the  payment  gateway  SecurePay and  partnered with  PayPal.  Major customers in this space include eBay, JB Hi-Fi, DealsDirect, GraysOnline and CatchOfTheDay.

In July 2010, Click and Send was integrated into the eBay website and, in December 2010, the co-branded satchel became available. When the online store within eBay was launched in May 2011, 85000 were sold in the first 24 hours.

Revenue from e-commerce is expected to grow substantially in the coming years.

A major challenge has been how to get the goods to the customer if they are unable to be delivered to the customer's home or office. Australia Post has been trialling options, which include: