COMM 603 – 2023 PRINCIPLES OF BUSINESS MANAGEMENT Assessment One
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COMM 603 – 2023
PRINCIPLES OF BUSINESS MANAGEMENT
Assessment One
Due Date: Friday 28 July 2023
Time: 11:59 pm NZDT
TOTAL MARKS: 25
Instructions:
. This is an Individual Assignment.
. Students must submit ONLY an electronic copy (MS Word file .docx only) via the Turnitin dropbox on the Course Akoraka | Learn site. There is no need to submit a hardcopy.
. Late submissions will be subject to the late assignment procedures indicated in the course outline.
. For the body of the document use only Calibri 12 point font with 1.5 spacing, 2.5 CM margins and left justification only. The format for a title page is free. The case study portion of this document has been prepred to the required standard.
. DO NOT COPY THE QUESTIONS. Type the question number and heading with your answer/response underneath. There is an indicative word limit provided for each answer. You also need to number all pages except for the cover page and reference list pages.
. Use the Instructional Words on the last page of this assessment to guide your responses to the questions.
. For this assessment, you are also required to read other credible academic literature relevant to the questions and a minimum of FIVE (5) References are required for the overall assessment. You need to show evidence of this by including in-text citations throughout your assignment using the APA 7th Referencing System.
Important: APA referencing is essentially required for in-text citations and your Reference
list. If you are unsure how to do APA referencing, refer to the Library resources: (https://ltl.lincoln.ac.nz/advice/referencing-endnote/).
ASSIGNMENT 1 CASE STUDY – RAGLAN FOODS
It was 2014 and Tesh had a problem. Her partner Seb was allergic to dairy, but they both wanted yoghurt as part of their diet. However, all the products available in New Zealand were dairy-based. So Tesh set about developing a recipe for yoghurt based on coconut milk.
It turns out it was a bit of a success. They started selling a few bottles (jars from the recycling centre and labels cello-taped on) to friends and neighbours. It quickly grew into Raglan Foods, a nationwide business with sixteen different yoghurts, drinks, and condiments, all coconut-based. In the first four years they grew from Seb and Tess making a few jars in their garage to over 70,000 jars a month, about 22 staff, and selling in 600 stores in New Zealand with stockists in Hong Kong, Singapore, and China. They are passionate about moving to a plant-based diet and today process over 2000 tons of coconut milk each year harvested from over 42,000 coconut trees. Along the way they had to learn a great deal about running a food business. There were regulations, consents, testing, sourcing, production, food chemistry, marketing, distribution, and finance. Awards started coming as fast as customers taking the Gourmet and People’s Choice at the 2015 NZ Food Awards.
Ultimatly they achieved B Corp certification and in 2022 were recognized as one of the ‘Best for the World’ companies. Not bad for a couple of surfers from Raglan! There are a few links below, and quite a bit on the Raglan Food home page. Use this information and any other relevant sources you can find to help answer the questions.
Additional Sources:
. Raglan Foods – https://raglanfoodco.com
. Culture club – https://raglanfoodco.com/wp-content/uploads/2014/11/KiaOraRaglan.pdf
. Million-dollar factory – https://www.stuff.co.nz/business/300169372/new-zealands-largest- dairyfree-yoghurt-company-builds-milliondollar-factory-to-expand-range
. Private equity – https://www.tompkinswake.com/insights/news/tompkins-wake-advises-raglan- food-co-on-private-equity-investment/
. New Factory – https://www.greenqueen.com.hk/vegan-yoghurt-brand-raglan-opens-new-factory- ahead-product-expansion-new-zealand/
. Workplace culture – https://www.nzherald.co.nz/waikato-news/news/workplace-culture-sees- waikato-yoghurt-maker-win-supreme-good-employer-title/J6FMLDLRLW7RHQ4QQD6GX5FUNI/
. Eating Dairy Free – https://thenaturalparentmagazine.com/eating-dairy-free-missing-yoghurt- introducing-raglan-coconut-yoghurt/
CASE STUDY QUESTIONS:
Please answer the following questions based on the Case Study sources and other resources you find:
1. According to the open systems theory, organisations depend on their wider
environment to satisfy their needs. Explain at least five characteristics of open systems (refer to course reading of Burke, 2017) which could be linked to the organisation
mentioned in the case study.
(400-500 words; 10 marks)
2. Based on the case study, discuss at least five environmental factors (external and internal) that are responsible for any changes at the organisation mentioned in the case study. In your answer, discuss AT LEAST five internal and/or external
environmental triggers (x5 combined). Use appropriate academic references to support your answer.
(400-500 words; 10 marks)
PRESENTATION & REFERENCING (5 marks)
. Your assignment should be submitted in a long answer format and use appropriate APA Referencing.
. The written response should NOT exceed the word limit indicated, and the answers must be supported by the evidence from the Case Study and logical analysis.
. Please conduct a spelling and grammar check to avoid spelling errors. Grammar and spelling will be assessed.
. Include in-text citations and a full APA Reference list. A minimum of FIVE (5) credible academic sources need to be included for the entire assessment.
Total marks for the Assignment: 25 Marks
COMM 603 – Assessment 1: Marking Guide |
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Question 1. Open system characteristics |
10 - 9 marks Discussed at least five characteristics of open systems. Very strongly linked to relevant theory. |
8 - 7 marks Discussed at least four characteristics of open systems. Highly linked to relevant theory. |
6 - 5 marks Discussed at least three characteristics of open systems. Somewhat linked to relevant theory. |
4 - 3 marks List of at least three characteristics of open systems provided without any discussion. Little relevant theory used. |
2 - 1 marks Listed only 3/2/1 characteristics of open systems. No relevant theory used. |
0 mark Did not answer or no relevant information included. |
Question 2. Environmental forces |
10 - 9 marks Evaluates at least FIVE environmental factors (internal/ external) impacting organisation using relevant academic resources. |
8 - 7 marks Briefly evaluates the environmental factors (internal/ external) impacting organisation using relevant academic resources. |
6 - 5 marks Evaluates some external/ internal environmental factors impacting organisation defined and listed using relevant academic resources. |
4 - 3 marks Lists a few external/ internal environmental factors using relevant academic resources with relevance to organisation included. |
2 - 1 marks Lists one external/ internal environmental factor using relevant academic resources with NO relevance to organisation included. |
0 mark Did not answer or no relevant information included. |
Presentation and referencing |
5 marks Excellent spelling grammar, research and referencing throughout the assessment. A minimum of 5 credible academic resources used. |
4 marks Good spelling grammar, research and referencing throughout the assessment with minimal errors. A minimum of 4 credible academic resources used. |
3 marks Average spelling grammar, research and referencing throughout the assessment with few errors. A minimum of 3 credible academic resources used. |
2 marks Poor spelling grammar, research and referencing throughout the assessment with more than 5 errors. A minimum of 2 credible academic resources used. |
1 mark Poor spelling grammar, research and referencing throughout the assessment with more than 10 errors. A minimum of 1 credible academic resources used. |
0 mark Poor spelling grammar, research and referencing throughout the |
2023-07-25