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Capstone Course: Advanced Business Models

BUS 498 (F2F)

Semester: Summer 2023

Required Course Materials:

(a) Strategic Management (5th edition) by Frank Rothaermel bundle. This bundle includes the eBook and McGraw-Hill Connect Access Code (required). ISBN: 978 126 410 3775. Publisher: McGraw Hill Education.

(b) Case Packet: You will purchase the cases listed below electronically from Harvard Business School Publishing by following this link: https://hbsp.harvard.edu/import/1058678

Case 1: Wal-Mart Stores in 2003

Case 2: Cola Wars Continue: Coke and Pepsi in 2010

Case 3: Samsung Electronics687

Case 4: Elon Musk’s Big Bet

Case 5: Ryanair: Flying Too Close to the Sun

Case 6: Kids and Company in 2018

School of Business Minimum Computing Requirements: Please familiarize yourself with the School of Business Minimum Computing Requirements for the 2022-2023 Academic Year, posted here. As part of this requirement, students must have a video camera and microphone that feed or stream audio and video in real time to or through the internet. Instructors may ask students to activate the camera and microphone for class activities.

Exam administration for classes: You will need to activate the camera and the microphone on your computer for taking Exam 1 and Exam 2. More specifically, you will take Exam 1 and Exam 2 using Respondus LockDown Browser and Respondus Monitor. Respondus Monitor records webcam audio and video of the student taking the test. You will have to download the browser ahead of time. Practice test to check your settings for Respondus LockDown Browser and Respondus Monitor will be available in the appropriate module.

Please click here for information about Respondus LockDown Browser and Respondus Monitor.

Please keep in mind the copyright laws and act responsibly – you are representing ‘Mason’ - as you purchase the case packet from Harvard Publishing. The publisher is able to report what percentage of the enrolled students in the class purchased the case pack, and this is reported to the instructor.

Dr. Frampton will be available via a Blackboard Ultra Collaborate Session to answer any questions that you may have at the beginning of the course. This is not a mandatory session and it will be recorded and posted. If you cannot attend the session (or any others scheduled in the future), the session will be recorded and placed on Blackboard for your reference and viewing at any other times/dates. Please see the classroom Blackboard Collaborate Ultra Section for schedule, details, and links.

Course Description: This capstone strategic management course explains why some firms outperform others. The course takes an integrative, multi-functional, approach to the kind of broad organizational issues confronted by top executives. We will examine critical strategic issues that require a general management approach, using all the core business functions covered in the Business curriculum, rather than a strictly functional one. An integrative perspective is essential because the formulation and implementation of effective strategies require a precise understanding of the interrelationships among the different functions and the relationships of these functions to the business environment. Thus, this course represents the synthesis of concepts, theories, and applications for the School of Business, George Mason University.

Undergraduate Learning Goals:

1) Our students will demonstrate an understanding of the social, global, ethical, and legal contexts of business and will be able to reflect on the role of the individual in business.

2) Our students will demonstrate an understanding of and the ability to apply knowledge of professional skills necessary for success in business including effective business writing.

3) Our students will demonstrate technical and analytic skills appropriate for success in business.

4) Our students will demonstrate an understanding of and the ability to apply knowledge of core business disciplines including accounting, finance, information systems, management, marketing, and operations management.

5) Our students will demonstrate knowledge and skills appropriate for specialization in their majors.

6) Our students will demonstrate an understanding of how research in the business disciplines contributes to knowledge and how such research is conducted.

Course Objectives:

1) To familiarize the current literature of strategic management.

2) To understand the complexities and challenges of multi-functional organizational problems.

3) To focus attention on strategic issues confronting contemporary businesses.

4) To facilitate the development of strategic thinking.

5) To further refine research, analytical, critical-thinking, team building, and communication skills.

Course Structure:

This course uses a combination of reading assignments, class discussions, case analyses, and lectures along with student presentations, auto-graded homework exercises, and online exams.

Prerequisites: https://patriotweb.gmu.edu/pls/prod/bwckschd.p_disp_detail_sched?term_in=202040&crn_in=40325

Grading scale for your course grade:

Grade	Total Points	Grade	Total Points
A	93-100	B-	80-82.99
A-	90-92.99	C+	77-79.99
B+	87-89.99	C	70-76.99
B	83-86.99	F	0-69.99

Component weights of your course grade:

Evaluation Tool		% of Course Grade
Class Participation (20%)	Chapter Homework	8%
	Chapter Quizzes	8%
Exam 1 (Individual)		20%
Exam 2 (Individual)		25%
Industry analysis written report (Group)		18%
Firm analysis written report (Group)		21%
Total Percentage		100%

Class Participation and Case Discussions: Since this course is a discussion/case-based course, your participation is critical to the learning experience. Much of the learning that will take place in this class comes from the chance to express ideas, listen to what others have to say, and discuss these ideas in order to develop your critical-thinking skills. Please take advantage of this opportunity to gauge and hone your communication skills. Do not underestimate the value of what you and your classmates have to say. Your participation is vital to the success of the class as a whole!

Discussion participation is an individual-level assignment, and it will be graded based on the following criteria:

Key for Success in active participation in the Classroom:

· Read/analyze the entire chapter/case

· Answer all the discussion questions/prompts

· Mention specifics using chapters concepts/information from the case

· Demonstrate thoughtful understanding and analysis of issue/question

· Organize your thoughts appropriately

· Feel free to bring in related prior knowledge (work experience, prior coursework, readings, etc…)

· Use proper etiquette (proper language and respect for your fellow classmates)

Homework and Quizzes: The best way to prepare for exams is to complete your weekly homework and chapter quizzes located in Connect (publisher platform). You will receive automated feedback and grades. Your homework assignments will include feedback, hints, and helpful resources – take advantage of them and continue studying if you get any questions wrong.

Exams 1 and 2: Closed-book, multiple-choice, exams with questions randomly selected from a larger pool of questions. The exams are timed and only one attempt is allowed. Exam 1 is chapters 1-6 and Exam 2 is cumulative, chapters 1-12, but with emphasis on chapters 7-12. More details about the exams will be available in the appropriate module.

You will need to activate the camera and the microphone on your computer for taking Exam 1 and Exam 2. More specifically, you will take Exam 1 and Exam 2 using “Respondus LockDown Browser” and “Respondus Monitor.” Respondus Monitor records webcam audio and video of the student taking the test. You will have to download the browser ahead of time. A practice test to check your settings for Respondus LockDown Browser and Respondus Monitor will be available in the appropriate module.

Please click here for information about Respondus LockDown Browser and Respondus Monitor.

Group-level Projects:

a) Industry analysis written report: Each team needs to turn in an analysis of the assigned industry (Wine Industry).

b) Firm analysis written report: Each team needs to turn in an analysis of a firm (may be assigned to you by your instructor) in the assigned industry (Firms within the Wine Industry).

More details about the group-level projects will be available in the appropriate module. One team member should submit group assignments for grading on the behalf of the entire group.

Group Formation: A maximum of eight groups for each section and no more than five students per group (to be confirmed once the enrollment stabilizes). You will work in the same group for all group projects. The instructor will form groups based on random selection after Module 2.

Group Charter/Contract: This contract will serve as a strategy for your collective learning experience. It should outline group policies and procedures as well as a timeline for development of your team projects. Everyone must participate in writing this contract. You should recognize that this contract is a dynamic and changing document that may be revisited and updated throughout the process. As part of the contract, be sure to quantify as suggested in the next paragraph. For example, when should a team member get 70% of the team grade? Identify behaviors that will connect 70% with the specific behaviors. What behaviors will constitute a team member getting recommended to only get 50% of the team grade?

Grade Equity for Group Projects: The points earned by individuals in graded team assignments may be adjusted by peer evaluations. If you believe that someone in your group should receive a grade below that which the team receives, please send me an email within 24 hours of the project due date/time. The email should have “grade equity – your full name and section number” as the subject line and should describe two things: (1) Why should this person receive a lower grade? (2) What efforts were made to solve the problem while your group was working on the project? If an appropriate email is received from a member of the group within 24 hours of the project due date/time, I will ask everyone in the group to briefly describe and also quantify everyone’s contribution including their own. Based on that input, an individual’s grade will be calculated. For example, if recommended to receive 70%, 80%, 100%, 80% , and 100% of the team grade, the team member will get 86% of the team grade. Average of 70, 80, 100, 80, and 100 is 86. There is no need to send an email if you believe your group worked well. I hope most groups will never have to resort to these mechanisms. Please take your team responsibilities seriously.

Peer Evaluation of the Project Teamwork:

Each team member must demonstrate the ability to:

· Collaborate successfully and be inclusive of all members

· Support and respect other member opinions and ideas

· Distribute roles and workload fairly and equitably

· Meet all individual and team project deadlines

· Maintain accurate records of team communications and decisions

· Resolve team conflict

· Make sound and ethical decisions

· Produce professional quality work products

· Seek direction from and maintain communications with the professor as needed

Email Policy: Mason requires that students use their MasonLive email account to receive important University information, including messages related to this class. Faculty may only respond to emails originating from Mason email accounts. Please see http://masonlive.gmu.edu for more information.

Business Library Liaison Information: Jo Ann J. Henson, MLIS Business and Economics Liaison Librarian. Fenwick Library Fairfax Campus: http://infoguides.gmu.edu/business

School of Business Standards of Behavior: The mission of the School of Business at George Mason University is to create and deliver high-quality educational programs and research. Students, faculty, staff, and alumni who participate in these educational programs contribute to the well-being of society. High-quality educational programs require an environment of trust and mutual respect, free expression and inquiry, and a commitment to truth, excellence, and lifelong learning. Students, program participants, faculty, staff, and alumni accept these principles when they join the School of Business community. In doing so, they agree to abide by the following standards of behavior:

· Respect for the rights, differences, and dignity of others

· Honesty and integrity in dealing with all members of the community

· Accountability for personal behavior

Integrity is an essential ingredient of a successful learning community. Ethical standards of behavior help promote a safe and productive community environment and ensure every member the opportunity to pursue excellence. School of Business can and should be a living model of these behavioral standards. To this end, community members have a personal responsibility to integrate these standards into every aspect of their experience at the School of Business. Through our personal commitment to these Community Standards of Behavior, we can create an environment in which all can achieve their full potential.

Mason Honor Code: To promote a stronger sense of mutual responsibility, respect, trust, and fairness among all members of the George Mason University community and with the desire for greater academic and personal achievement, we, the student members of the university community, have set forth this honor code: Student members of the George Mason University community pledge not to cheat, plagiarize, steal, or lie in matters related to academic work. The School of Business recommended sanctions for honor code violations are available here.

Catalog: The University Catalog is the central resource for university policies affecting student, faculty, and staff conduct in university affairs.

Late assignments: Late assignments will not be accepted.

Make-up exams: No make-up exams will be given without prior permission.

Extra credit: There is no extra credit opportunity available.

Disability Accommodations: If you have a learning or physical difference that may affect your academic work, you will need to furnish appropriate documentation to the Office of Disability Services (ODS). If you qualify for accommodation, the ODS staff will give you a form detailing appropriate accommodations for your instructors. Please bring that form to me as I cannot provide any accommodations until I receive that document. Please take the initiative to discuss accommodation with me at the beginning of the semester and as needed during the term so we can plan effectively. If you have contacted the Office of Disability Services and are waiting to hear from a counselor, please let me know.

Diversity: Diversity is a core value at Mason. We promote a living and learning environment for outstanding growth and productivity among our students, faculty, and staff. Through our curriculum, programs, policies, procedures, services, and resources, Mason strives to maintain a quality environment for work, study, and personal growth. Please read Mason’s Diversity Statement at http://ctfe.gmu.edu/professional-development/mason-diversity-statement/.

Religion: Students who will miss class for religious reasons should inform me of their anticipated absences by email preferably within the first two-weeks of the semester.

Counseling Center: George Mason University has a counseling center that can aid if you find yourself overwhelmed by life, want training in academic or life skills, or the like. More information is available at http://www.gmu.edu/departments/csdc/ .

Writing Guidelines: All writing assignments should be formatted as follows: double-spaced, Times New Roman, 11-point font, and 1-inch margins. To cite and reference professional or academic sources, please use the latest edition of APA style guidance. Specific instructions for in-text citations and referencing are found in the Publication Manual of the American Psychological Association, 6th Edition or at http://owl.english.purdue.edu/owl/resource/560/01/ .

To help manage citations and seamlessly create reference lists, Mason supports free software called Zotero at https://www.zotero.org/ . This program offers: Centralized bibliography management, ability to sync across computers, ability for teams to combine contributions to the references, and word plug-in that allows citation management within MS word.

George Mason University has a writing center that can help you improve your English writing skills. More information is available at http://writingcenter.gmu.edu/

Inclement weather and campus emergencies: Information regarding weather-related changes in the University’s schedule (e.g., closing or late opening) will be provided on the GMU website and via MasonAlert. Students sign up for the Mason Alert system to provide emergency information of various sorts at https://alert.gmu.edu. An emergency poster exists in each classroom explaining what to do in the event of crises and that further information about emergency procedures exists on http://www.gmu.edu/service/cert

Miscellaneous: Electronic means such as SafeAssign may be used to check originality of work.

If you encounter any issues, please contact Tech-Support. Tech Support & FAQ: Call: (800) 331-5094

Email & Chat: www.mhhe.com/support:

Sun: 12pm - 12am
Mon-Thurs: 24 hrs
Fri: 12am - 9pm
Sat: 10am - 8pm
(All times in EST)

Course Schedule and Assignments: Summer 2023

Classes

Module

Graded Assignments

Due Dates

Class 1

6/5

- Introduce yourself in the discussion area (post and replies)

- Watch the instructor introduction video

- Read Chapter 1

- Chapter 1 homework and quiz (in Connect)

All Due by Sunday

Assignment

· Initial Post by: Wed

· Replies by: Sun

Class 2

6/7

- Read Chapter 2

- Chapter 2 homework and quiz (in Connect)

- Case 1 Analysis: Wal-Mart Stores in 2003

All Due by Sunday

Assignment

Class 3

6/12

- Read Chapter 3

- Chapter 3 homework and quiz (in Connect)

- Submit Group Charter: Agree on how you will work in groups for Group Assignments (Industry and Firm Reports) and the Group Competition Case Presentation.

All Due by Sunday

In-group Discussion Assignment

Class 4

6/14

- Read Chapter 4

- Chapter 4 homework and quiz (in Connect)

- Case 2 Analysis: Cola Wars Continue: Coke and Pepsi in 2010

All Due by Sunday

Assignment

Class 5

6/19

- Read Chapter 5