Task- to conduct an Investigation of social media activity.

Requirement: This topic should be related to the social media activity related to a suitably chosen topic (e.g an event, brand, celebrity, or campaign).

Data must be collected by group members using one of the following methods learned from class:

(1) Social media data collected from the taught methods

(2) Social media data published by third parties

It is not permitted to use any commercial analytical websites, any

calculative/summative functions embedded in commercial survey platforms or any other similar analytical tools with assembled analysis, to an authorised business   website; otherwise, a zero mark will be applied.

Students need to form task groups of 5 students to complete the project portfolio (90%) and a group peer assessment (one submission per group, 10%).

Each task group needs to conduct an independent group research project by:

•   Picking a topic of interest and establishing relevant research objectives and research questions;

•   Conducting exploratory studies by researching to provide an initial insight into the problem, deciding which metrics you want to analyse, and explaining the  significance of these measures in arriving at answers to the research              questions;

•   Planning and executing quantitative data collection by using any of the taught techniques and successfully collecting a suitable number of records;

•   Applying appropriate techniques of data analysis and spotlighting the findings from data;

•   Presenting the project’s outcomes in a poster

Assessment Structure

•   All groups will use a research report format, as suggested in the following text. This will show the relationship between the exploratory, qualitative research,   and the descriptive, quantitative research stages.

•   All groups will use a standard 5-part report format, as shown in the table below and shown in lectures.

•   Each group should plan, manage, collaborate, and agree on a fair distribution of tasks amongst its members towards the completion of the assignment .

Format

•   Submit online through the link on the LLP123 module page.

Submissions

Project Submission Deadline: 3:00 pm, 17th May, Wednesday

1.  Report (2000 words, excluding references and appendices), with the following suggested structure:

•   500-word business context, problem identification, Research Questions (RQs) development, research objective setting

•   500-word exploratory study summary

•   500-word methodology: data collection rationale and process

•   500-word data analysis and reported findings

2.  Project poster: 1 page PDF file (exempted from the word limit)

3.  Peer assessment: via WebPA

4.  Data: Excel or CSV file

Peer Evaluation

Peer Assessment Deadline 3:00 pm, 17th May, Wednesday

•   Peer Evaluation will be operated in two approaches. The Web-PA scoring  evaluation (https://webpa.lboro.ac.uk/login.php) is mandatory and decisive, and the qualitative feedback (on LEARN page) is optional and usually        requested by the module leader for investigation in the marking stage.

•   Both peer evaluations are strictly confidential.

•   Students will need to fill out the peer evaluation to earn the Peer Evaluation   mark. (Caution: if you do not complete the peer evaluation for every one of    your teammates and submit these evaluations before the deadline, your Peer Evaluation score will be ZERO regardless of how you were scored by your    teammates.) This mandatory evaluation is decisive and crucial.

•   The score you receive will be based on the total scores awarded to you by your teammates when they perform the Peer Evaluation.

•   Mandatory evaluation is designed based on each member’s demonstrated behavioural standard in the whole progress, according to the table below.

•   Qualitative feedback is collected as a supplement to the Web-PA evaluation, without changing the marks of Web-PA, unless there is an investigation for   the violation of an elemental spirit in assignment sharing and collaboration    (which will go to the point list next). No particular format to adopt for this       feedback. No feedback will be provided for this review. The ML/teacher        reserves the right to request further information from the group members,     adjust the student’s mark based on the feedback, and submit as a case of    Academic Misconduct to the AMC.

•   Severe workload share issues (e.g. freeloaders) will be identified from the   qualitative peer feedback and trigger a case-by-case investigation. With      demonstrated evidence, students involved in a significantly uneven share of the workload will be referred to AMC.

Feedback returned on/within 15 working days from the final piece of submission