Assessment Task 2: Simulation Activity (Modelling Project)
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Assessment Task 2: Simulation Activity (Modelling Project)
Aligned subject learning outcomes |
· relate principles of modelling to investigate business issues; · apply spreadsheet modelling skills to create decision models; · employ decision models to examine, analyse and solve business decision problems. |
Aligned professional standards/ competencies |
|
Group or individual |
Individual |
Weighting |
30% |
Due date |
|
ASSESSMENT TASK 2: DESCRIPTION
The aim of this assessment is to apply modelling principles, data analytics and modelling skills to develop a decision model for a given business scenario using the information provided.
You are the business analyst of Omega Pty Ltd and have been given information regarding the business activities for the Year 2021, 2022 and 2023. The General Manager requests you to develop a decision model to analyse these information and submit a 1000 word summary report on the findings of your analysis and recommendation for the proposed Maroochydore store.
The business problem
Omega Pty Ltd, an Australian company selling whitegoods and consumer electronics including Washing Machines, Fridges, Computers and Tablets, Microwaves, TVs, Mobile Phones, Games and Consoles. Sales staff have been trained to sell all items.
Omega has sales outlets in Brisbane, Gold Coast, Townsville, and Cairns and is considering opening a new store at Maroochydore. The sales volumes and costs from this new store are expected to be similar to the Gold Coast, but there is an establishment cost of $1million. The establishment cost are cost of setting up the new store (buying the building and renovation).
Mr Andy William, the financial analysis of Omega Pty Ltd, has worked up several options to financial the $1 million establishment cost.
Andy has recommended Option 1 as the best option in financing the new store establishment cost. The annual loan amount of $244,627 will be used in simulating the income statement Maroochydore store.
(For detail analysis of the financing options - see Module 8: Topic 3)
The General Manager is uncertain what staffing levels should be set for this new Maroochydore outlet, and requests you to provide several staffing level options on the feasibility of the Maroochydore store.
You are the business analyst of Omega Pty Ltd and have been given information regarding the business activities for the Year 2021, 2022 and 2023. The General Manager requests you to develop a decision model to analyse these information.
The general manager specifically asks you to develop a decision model using Excel and develop some useful KEY PERFORMANCE INDICATOR DASHBOARD (KPIs) for analysis. The general manager also requests you to submit a 1000 words summary report to:
1. highlight the major findings of your analysis, and
2. recommend feasibility options of the proposed Maroochydore store.
The summary report will be use to brief the executive management meeting next month.
Instructions
In helping you to prepare the summary report, you MUST do the following to provide evidence to support your discussion and recommendation.
Part 1: Decision Model (75%)
You will be provided with a decision modelling template. The template contains many worksheets that has been designed to assist you to build the decision model for analysis and to build useful performance dashboard.
You are required to apply modelling principles, spreadsheet engineering technique and modelling skills to complete the template and develop an analytic decision model.
You are provided with series of videos in the learning activities to guide you to complete the template.
Part 2: Summary Report & Communication (25%)
Structure your summary report using headers. Focus the report on the findings of your analysis. Recommendation for Maroochydore store must be supported by your findings and analysis.
A sample report structure is provided for your reference.
Summary Report Sample
1. Profitability Analysis
Over the last three years, the outlets had contributed an accumulated total of A$xxxxxx profit to Omega Pty Ltd. Brisbane outlet has been the major profit contributor for the past 3 years. Cairns outlet has outperformed Brisbane in 201X. Brisbane, Townsville and Cairns outlets show positive growth trends but Gold Coast has demonstrated poor performance with a negative growth trend. For product profitability, Hi-Fi Systems are most profitable follow by TVs and Fridges. (Your reference: worksheet)
2. Financial Performance Analysis
3. Sales Performance Analysis
4. Feasibility of Maroochydore store
Submission
1. Log on to you subject site on LearnJCU and select the assessment tab
2. Select the link to the assessment task 2 dropbox and upload your (1) decision model and (2) summary report.
Note:
(1) Rename the template to include your name before submission (yourname.xlsx)
(2) Include a cover page for the summary report. The cover page must have your name and student number.
ASSESSMENT ITEM 2: SIMULATION ACTIVITY Aligned professional standards/ competencies: https://www.cpaaustralia.com.au/academics/accreditation-guidelines-for-higher-education-programs/professional-accreditation-guidelines/section-3-professional-skills-competency-areas-and-learning-outcomes Group or individual: Individual (Please do NOT confuse the reference to Groups in the data provided which is set up to provide variation in variable cost data for each individual student. See the attached document 'BX2016 Student List Individual Group number for Assessment 2' below which will identify which of the 60 variations of data has been assigned to each student).
Business Activities Information of Omega
Cost and revenue figures are available for the financial years ending 30 June 2021, 2022, and 2023. The staffing levels at each location for the past three years has been:
1. Staffing Levels
Staff |
Brisbane |
Gold Coast |
Townsville |
Cairns |
Manager |
1 |
1 |
1 |
1 |
Admin staff |
2 |
2 |
1 |
1 |
Sales staff |
10 |
9 |
5 |
4 |
2. Labour cost for staff pa/person
The total labour cost (including salary and all salary related overheads) for staff are:
Staff Level |
2021 |
2022 |
2023 |
Manager |
75,000 |
78,000 |
80,000 |
Admin staff |
40,000 |
41,000 |
42,000 |
Sales staff |
58,000 |
60,000 |
63,000 |
Apart from labour costs, all other costs are:
· Cost of goods sold (COGS)
· Fixed admin & operating costs (FAOC) (no increases in the past 3 years)
· Advertising and promotional costs (APC)
· Variable unit admin & operating costs (VUAOC) which is independent of location; where the total annual variable admin & operating cost for a location = VUAOC*Average total inventory at that location for that year.
The average wholesale cost for each item, together with the average price the item was sold for during the past 3 years are:
3. Average wholesale cost and average sale price ($/item)
Item |
Av wholesale cost ($/item) |
Av Sale Price ($/item) |
Washing Machines |
635 |
750 |
Fridges |
550 |
650 |
Computers and Tablets |
660 |
850 |
Microwaves |
300 |
400 |
TVs |
490 |
700 |
Mobile Phones |
540 |
800 |
Games and Consoles |
340 |
480 |
4. Fixed Admin & Operation Cost (FAOC) - (no increase in 3 years)
Year |
Brisbane |
Gold Coast |
Townsville |
Cairns |
2021 |
300,000 |
285,000 |
130,000 |
115,000 |
2022 |
300,000 |
285,000 |
130,000 |
115,000 |
2023 |
300,000 |
285,000 |
130,000 |
115,000 |
5. Advertising and promotional cost (APC)
Year |
Brisbane |
Gold Coast |
Townsville |
Cairns |
2021 |
95,000 |
90,000 |
60,000 |
40,000 |
2022 |
95,000 |
85,000 |
70,000 |
40,000 |
2023 |
100,000 |
85,000 |
75,000 |
42,000 |
6. Variable unit admin & operating costs (VUAOC)
A different VUAOC value has been assigned to each student for this assignment.
VUAOC Cost for locations ($ per average item in inventory per year)
Student |
Brisbane |
Gold Coast |
Townsville |
Cairns |
Group 1 |
3,575 |
3,590 |
2,845 |
2,466 |
Group 2 |
3,598 |
3,866 |
3,445 |
2,639 |
Group 3 |
3,742 |
3,202 |
2,836 |
2,261 |
Group 4 |
3,507 |
3,735 |
3,403 |
2,696 |
Group 5 |
4,108 |
3,064 |
3,070 |
2,448 |
Group 6 |
4,062 |
3,350 |
2,901 |
2,315 |
Group 7 |
4,055 |
3,228 |
3,029 |
2,393 |
Group 8 |
3,772 |
3,395 |
3,155 |
2,190 |
Group 9 |
3,527 |
3,220 |
3,230 |
2,224 |
Group 10 |
3,808 |
3,809 |
3,336 |
2,274 |
2023-04-17