JMC 3333—ADVERTISING RESEARCH ASSIGNMENT #2
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JMC 3333—ADVERTISING RESEARCH
ASSIGNMENT #2
DUE DATE: NOV 14 (M-W section) / NOV 15 (T-R section)
QUANTITATIVE DATA ANALYSIS WITH SPSS
Your assignment is to run the SPSS tutorial distributed in class. You should run the tutorial and complete the assignment in one of the College of Journalism and Mass Communication’s computer labs. If you have access to SPSS elsewhere, you are welcome to run the tutorial there. The SPSS Tutorial (in .pdf format) and the data (InternData- revisedFall2020.sav) files are saved in the Files->Homework #2 - SPSS area in Canvas. You will need to download the files from there. The tutorial and assignment should take no longer than 30 minutes or so.
As you run the tutorial, save your output in the MyData file. When you’ve completed the tutorial, save the output as a PDF. Then, use the output to fill in the answers to the questions below. Interpreting the output from the various procedures is fairly straightforward. But if you have any trouble, a review of Chapter 29 in the Jugenheimer et al. (2014) text should help clarify things. Keep in mind that this assignment involves both descriptive statistics and inferential/bivariate statistics. To correctly answer most of the questions, you will need to conclude whether or not your results are statistically significant, and also provide the appropriate statistical information. You have seen an example of each of these problems in class. Be sure to provide a printout of your SPSS output along with your answers to get full credit. This assignment is worth 50 points.
1. Descriptive Statistics
Enter the mean scores for variables V02 to V10 in the spaces below:
V02 ______________
V04 ______________
V06 ______________
V08 ______________
V10 ______________
V03 _____________
V05 _____________
V07 _____________
V09 _____________
On the average, do you think most students had what we would consider a “successful” internship? Why or why not?
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2. Chi-Square
Is there a statistically significant relationship between sex and choice of major? Answer yes or no in the space below and include the appropriate statistical information to support your answer.
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3. Comparing Means
Who was more likely to say they treated their internship like a real job, interns who received some form of monetary compensation for their time or those who didn’t? What is the null hypothesis? Based on the results of your analysis, answer this question below and include the appropriate statistical information to support your answer.
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4. Bivariate Correlations
Is there a statistical relationship between students’ academic performance and their agreement that their internships had positive characteristics and outcomes? What is an example of a relevant null hypothesis in this case? Based on the results of your analysis, answer this question below and include the appropriate statistical information to support your answer.
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2022-11-11